Puteri Indonesia

History

The pageant is run by the Puteri Indonesia Organization, based in Jakarta, and owned by Puteri Indonesia Charities, Inc., with the president-owners being the Royal Highest Family of Surakarta Sunanate, Princess Mooryati Soedibyo and Princess Putri Kuswisnuwardhani.

The pageant was established in 1992 and is considered the oldest national beauty pageant in Indonesia, with Indira Paramarini Sudiro being the first ever Puteri Indonesia who was crowned Puteri Indonesia 1992 and won Miss ASEAN 1992 title. Puteri Indonesia 1996, Alya Rohali, had the longest reign in the pageant history, from 1996 to 1999.

The pageant was founded to choose a representative to compete in Miss Universe, however from 1997 until 2004, the pageant's winners did not compete at the Miss Universe pageant. Puteri Indonesia pageant winners were again sent to the Miss Universe, Miss International, and Miss Supranational since 2005 after receiving support from Megawati Soekarnoputri, the first female President of Indonesia. The pageant has since been held consecutively every year, with the titleholders being sent to participate in international beauty pageants. Some examples are Artika Sari Devi Kusmayadi at Miss Universe 2005 in Thailand, Lindi Cistia Prabha at Miss World 2005 in China, Rahma Landy Sjahruddin at Miss International 2007 in Japan, Alessandra Khadijah Usman at Miss Asia Pacific World 2011 in Chile, Cokorda Istri Krisnanda Widani at Miss Supranational 2013 in Belarus, Novia Indriani Mamuaja at Miss Grand International 2013 in Thailand, Ketut Permata Juliastrid Sari at Miss Cosmo 2024 in Vietnam, and Melati Tedja at Miss Charm 2024 in Vietnam.

The Puteri Indonesia pageant is traditionally held on March (alongside International Women's Day) in Jakarta. Candidate selection starts at provincial level, with those chosen from each province set to compete in the national level pageant. Puteri Indonesia Organization is supported by the president and the cabinet. In 2019, Joko Widodo announced Puteri Indonesia as a National Intangible Cultural Heritage of Indonesia, which carries the values of Indonesian culture and society togetherness, to celebrate the role of women in the creative industry, environment, tourism, education and social awareness.

Final coronation nights of the pageant were originally broadcast on Indosiar (except for 2007), however, Puteri Indonesia 2019 and the consecutive editions are broadcast on SCTV, making the television networks owned by Surya Citra Media (SCM) as the official broadcasters of Puteri Indonesia.

In February 2023, Puteri Indonesia Organization lost its Miss Universe license and received its Miss Charm license.

Since 2024, all four titleholders of Puteri Indonesia competition are no longer competing in a fixed international beauty pageant based on their placement, but instead competing in one of four pageants (Miss International, Miss Supranational, Miss Charm, and Miss Cosmo) that will be decided by the Puteri Indonesia organization for each titleholder after the competition ends, regardless of the pageant's result.

International crowns

File:Ariska Putri Pertiwi in Ministry of Tourism and Creative Economy of The Republic of Indonesia Press Conference (1) (cropped).jpg|Miss Grand 2016 Ariska Putri Pertiwi File:Miss International 2017 Kevin Lilliana Junaedy Homecoming Ceremony.jpg|Miss International 2017 Kevin Lilliana File:Harashta Haifa Zahra visited the Indonesian Embassy Warsaw (cropped).jpg|Miss Supranational 2024 Harashta Haifa Zahra File:Ketut Permata Juliastrid in Jakarta - Nov 2024.jpg|Miss Cosmo 2024 Ketut Permata Juliastrid Sari

• One – Miss International winner: Kevin Lilliana (2017)
• One – Miss Supranational winner: Harashta Haifa Zahra (2024)
• One – Miss Grand winner: Ariska Putri Pertiwi (2016)
• One – Miss Cosmo winner: Ketut Permata Juliastrid Sari (2024)

Placements at international pageants

Current licenses

• 8 placements at Miss International (2007, 2014, 2016-2019, 2024-2025). The highest placement is Kevin Lilliana as Miss International 2017.
• 10 placements at Miss Supranational (2013, 2016-2019, and 2021-2025). The highest placement is Harashta Haifa Zahra as Miss Supranational 2024.
• 2 placements at Miss Cosmo (2024-2025). The highest placement is Ketut Permata Juliastrid Sari as Miss Cosmo 2024.
• 2 placements at Miss Charm (2024-2025). The highest placement is Rinanda Aprillya Maharani as 2nd Runner-up of Miss Charm 2025.

Past licenses

• 8 placements at Miss Universe (2005, 2013-2016, and 2018-2020). The highest placement is Frederika Alexis Cull as Top 10 of Miss Universe 2019.
• 2 placements at Miss Grand International (2016 and 2017). The highest placement is Ariska Putri Pertiwi as Miss Grand International 2016.
• 2 placements at Miss Asia Pacific World (2011 and 2012). The highest placement is Alessandra Khadijah Usman as 1st Runner-up of Miss Asia Pacific World 2011.

Awards

These are the awards most frequently presented at Puteri Indonesia each year: ;CURRENT

• Puteri Indonesia Persahabatan (Miss Congeniality) (1992–present)
• Puteri Indonesia Berbakat (Miss Talent) (1992–present)
• Puteri Indonesia Intelegensia (Miss Intelligence – all of three winners of Puteri Indonesia Intelegensia will receive the master degree full scholarship programs) (1995–present)
• Best Traditional Costume (2002, 2015–present)
• Best Evening Gown (2018–present)
• Puteri Indonesia Digital & Sosial Media (People's Choice Award – voting through Puteri Indonesia Website and Social Media) (2020–present)
• Puteri Indonesia Kepulauan (Favorite Island's Princesses) (2007–present)
  • Puteri Indonesia Sumatera (Sumatra)
  • Puteri Indonesia Jawa (Java)
  • Puteri Indonesia Bali Nusa Tenggara (Lesser Sunda Islands)
  • Puteri Indonesia Kalimantan (Borneo)
  • Puteri Indonesia Sulawesi (Celebes)
  • Puteri Indonesia Timur (Eastern Indonesia) ;PAST
• Puteri Indonesia Favorit (People's Choice Award) (1992–2011)
• Puteri Indonesia Fotogenik (Miss Photogenic) (1992–2001)
• Puteri Indonesia Lingkungan (Miss Environment) (1993–1996, 2004–2005)
• Puteri Indonesia Pariwisata (Miss Tourism) (1994–1996, 2004–2005)

Titles

Note that the year designates the time Puteri Indonesia has acquired that particular pageant franchise.

;Current

• Miss International (2007–present)
• Miss Supranational (2013–present)
• Miss Charm (2024–present)
• Miss Cosmo (2024–present)

;Past

• Miss Universe (1992–2022)
• Miss World (2005)
• Miss Grand International (2013, 2016–2017)
• Miss Asia Pacific World (2011–2012)
• World Miss University (1995)

Winners

The following is the Puteri Indonesia titleholders from 1992–present with their specific titles.

• Puteri Indonesia (1992–present)
• Puteri Indonesia Lingkungan (2006–present)
• Puteri Indonesia Pariwisata (2006–present)
• Puteri Indonesia Pendidikan (2025–present)

Gallery of winners

File:Firsta Yufi Amarta Putri in Banyuwangi - July 2025.jpg|Puteri Indonesia 2025 Firsta Yufi Amarta Putri, of East Java File:Harashta Haifa Zahra crowned as Puteri Indonesia 2024.jpg|Puteri Indonesia 2024 & Miss Supranational 2024 Harashta Haifa Zahra, of West Java File:Farhana Nariswari meets Joko Widodo at the State Palace Jakarta.jpg|Puteri Indonesia 2023 Farhana Nariswari Wisandana, of West Java File:Laksmi Shari De-Neefe Suardana as G20 Ambassador.jpg|Puteri Indonesia 2022 Laksmi Shari De-Neefe Suardana, of Bali File:Raden Roro Ayu Maulida Putri Speaks in Support of The Ministry of Environment and Forestry of The Republic of Indonesia (cropped).jpg|Puteri Indonesia 2020 Raden Roro Ayu Maulida Putri, of East Java File:Frederika Alexis Cull with Joko Widodo (cropped).jpg|Puteri Indonesia 2019 Frederika Alexis Cull, of Jakarta SCR File:Puteri Indonesia 2018, Sonia Fergina Citra Homecoming To Bangka Belitung (cropped).jpg|Puteri Indonesia 2018 Sonia Fergina Citra, of Bangka Belitung File:Bunga Jelitha Ibrani Best Ini Talk Show Netmediatama.jpg|Puteri Indonesia 2017 Bunga Jelitha Ibrani, of Jakarta SCR File:Kezia Roslin Cikita Warouw Netmediatama.jpg|Puteri Indonesia 2016 Kezia Roslin Cikita Warouw, of North Sulawesi File:Anindya Kusuma Putri 2017.jpg|Puteri Indonesia 2015 Anindya Kusuma Putri, of Central Java File:Elvira Devinamira The Best of Ini Talkshow.jpg|Puteri Indonesia 2014 Elvira Devinamira Wirayanti, of East Java File:Whulandary Herman.jpg|Puteri Indonesia 2013 Whulandary Herman, of West Sumatra File:Maria Selena Nurcahya in Kesempurnaan Cinta Season 3.jpg|Puteri Indonesia 2011 Maria Selena Nurcahya, of Central Java File:Nadine Alexandra Dewi Ames for Lintas Imaji Netmediatama.jpg|Puteri Indonesia 2010 Nadine Alexandra Dewi Ames, of Jakarta SCR File:Qory Sandioriva For Asian Games 2018 Torch Relay Ceremony.jpg|Puteri Indonesia 2009 Qory Sandioriva, of Aceh File:Zivanna Letisha for Quran Indonesia Project.jpg|Puteri Indonesia 2008 Zivanna Letisha Siregar, of Jakarta SCR

Details

Puteri Indonesia

The winner of Puteri Indonesia pageant is crowned as Puteri Indonesia (Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia was to be sent to the Miss Universe pageant. Starting 2024, the titleholder of Puteri Indonesia will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends. The options include Miss International, Miss Supranational, Miss Charm, and Miss Cosmo.

;Color key

• : Declared as Winner

• : Ended as runner-up

• : Ended as one of the finalists or semi-finalists

• : Ended as special awards winner

• No contest in 1993, 1997–1999, 2012, and 2021.

• Indira Paramarini Sudiro won Miss ASEAN 1991 before winning Puteri Indonesia 1992. Indira Sudiro joined Miss Universe 1993, but a few days before the final night she was withdrawn because her participation became controversial in Indonesia.
• Venna Melinda Bruglia was representing Indonesia as Observer at the Miss Universe 1994 in Manila, the Philippines.
• Alya Rohali was the first Puteri Indonesia who reigned her title for four years.
• Recently, Angelina Sondakh wasn't listed in Puteri Indonesia website and her title was revoked due to her corruption scandal which caused her to punished for 12 years in prison.
• Whulandary Herman was the winner of Asian Top Model of the Year 2010 held in Hangzhou, China.
• Bunga Jelitha Ibrani won Supermodel International 2011 and Guess Girl Southeast Asia 2015.
• Sonia Fergina Citra went to China placing as the Top 6 at Miss Oriental Tourism 2012.
• Raden Roro Ayu Maulida Putri was the winner of Face of Asia 2019 held in Seoul, South Korea.}}

Puteri Indonesia Lingkungan

The first runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Lingkungan (Environmental Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia Lingkungan was to be sent to Miss International pageant. Starting 2024, the titleholder of Puteri Indonesia Lingkungan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.

;Color key

• : Declared as Winner

• : Ended as runner-up

• : Ended as one of the finalists or semi-finalists

• : Ended as special awards winner

• No contest in 1993, 1997–1999, 2012, and 2021.

• Zukhriatul Hafizah Muhammad is the owner of Beauty pageant camp in Indonesia named Ratu Sejagad, who is trained Miss Universe 2018 Top 20 – Sonia Fergina Citra and Miss Universe 2019 Top 10 – Frederika Alexis Cull.
• Liza Elly Purnamasari was won Miss Earth Indonesia in 2010 before winning Puteri Indonesia Lingkungan 2011.
• Jolene Marie Cholock-Rotinsulu was won 1st runner-up and Miss Photogenic on Miss Celebrity Indonesia 2010 before winning Puteri Indonesia Lingkungan 2019.}}

Puteri Indonesia Pariwisata

The second runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Pariwisata (Tourism Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia Pariwisata was to be sent to Miss Supranational pageant. Starting 2024, the titleholder of Puteri Indonesia Pariwisata will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.

;Color key

• : Declared as Winner

• : Ended as runner-up

• : Ended as one of the finalists or semi-finalists

• : Ended as special awards winner

• No contest in 1993, 1997–1999, 2012, and 2021.

• Alessandra Usman was renamed as the 1st Runner-up of Miss Asia Pacific World 2011 after the pageant did controversy with the grand winner. Usman was originally crowned as the 3rd Runner-up.
• The quarter finalist on the final show was Top 20. The official results were revealed after Final Show on Miss Supranational website, Gresya Amanda Maaliwuga was in the Top 30 (Ranked on 24th).
• Jihane Almira Chedid was competed in Guess Girl Search South East Asia 2015 where she placed in Top 15, together with Puteri Indonesia 2017 alumni, Bunga Jelitha as the winner. She is also placed in Top 10 Nylon Magazine Face Off 2016.}}

Puteri Indonesia Pendidikan

The third runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Perdamaian (Peace Princess of Indonesia) before it was renamed as Puteri Indonesia Pendidikan dan Kebudayaan (Education and Culture Princess of Indonesia) in 2024 and Puteri Indonesia Pendidikan (Education Princess of Indonesia) in 2025. The titleholder of Puteri Indonesia Perdamaian was sent to Miss Grand International pageant in 2016 and 2017. Starting 2024, the titleholder of Puteri Indonesia Pendidikan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.

;Color key

• : Declared as winner

• : Ended as runner-up

• : Ended as one of the finalists or semi-finalists

• : Ended as special awards winner

• No contest in 1993, 1997–1999, 2012, and 2021.

• Awarded as Puteri Indonesia Pendidikan & Kebudayaan in 2024.

Puteri Indonesia Kebudayaan

The fourth runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Kebudayaan (Cultural Princess of Indonesia) started in 2025.

;Color key

• : Declared as winner
• : Ended as runner-up
• : Ended as one of the finalists or semi-finalists
• : Ended as special awards winner

Puteri Indonesia Inovasi & Teknologi

The fifth runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Inovasi & Teknologi (Innovation and Technology Princess of Indonesia) started in 2025.

;Color key

• : Declared as winner
• : Ended as runner-up
• : Ended as one of the finalists or semi-finalists
• : Ended as special awards winner

Runners-up and finalists

Before Puteri Indonesia

;Color key

• : Declared as Winner
• : Ended as runner-up
• : Ended as one of the finalists or semi-finalists
• : Ended as Special awards winner

Before Puteri Indonesia under PT Mustika Ratu Tbk., the Indonesia's representations were crowned by national pageants called Ratu Indonesia, Miss Indonesia, and Miss Jawa. Andy Nurhayati who owned Andi Beauty Institute Jakarta was the key person who took the franchise for Miss Universe, Miss World, Miss International, Miss Asia Pacific, etc. in Indonesia. Began 1980s, the selection held in closed selection by her, since there was banning system from the government about beauty pageants.

• Miss Jawa (Java): This beauty contest also took over the Miss International license at the start of Miss International's debut from Oscar J. Meinhardt in the United States.
• Miss Indonesia: The first edition was held in 1969 where since 1970 there was no Miss Indonesia program, until 2005 Mrs. Liliana Tanoesoedibjo held the Miss Indonesia election for the first time in the modern era.
• Ratu Indonesia: This beauty event was first held in 1971 and transformed into Puteri Indonesia in the 4th year of implementation, 1975. It had a hiatus for 1 year in 1974 and was officially closed in 1978. During the program there were 3 main titles at Puteri Indonesia in that time: Puteri Indonesia as the Main Winner, Puteri Duta Indonesia as the 1st Runner-up, and Puteri Pariwisata Indonesia as the 2nd Runner-up. In 1992, Mrs. Mooryati Soedibyo began developing the Puteri Indonesia program and officially holds the license for Miss Universe and several other licenses.
• Closed Selection: Andy Nurhayati, as the owner of the Miss Universe license and various world beauty pageants, began trying to carry out a closed selection program to send representatives to several beauty pageants such as Miss Universe. This is done through casting and around 5 winners are selected between 1978 and 1983.

Miss Universe Indonesia

Miss World Indonesia

Miss International Indonesia

Miss Asia Pacific Indonesia

Queen of the Pacific Indonesia

Miss Charming Indonesia

World Miss University Indonesia

Notes

References

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