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Product concept

Initial description of a product or service

Summary

Initial description of a product or service

A product concept is a description of a product or service, at an early stage in the product lifecycle. It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.

A product concept should describe how the new product will appeal to its target market. While the product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

References

References

  1. (2008). "Concept Research in Food Product Design and Development". [[Wiley (publisher).
  2. (2003). "Improving Product Reliability, Strategies and Implementation". [[Wiley (publisher).
  3. (1990). "The Power of Product Integrity". [[Harvard Business Review]].
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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