Pop-Tarts Bowl

History

Miami (1990–2000)

The bowl was founded in 1990 by Raycom Sports and was originally played at Joe Robbie Stadium in the Miami area. It was briefly given the working title of the Sunshine Football Classic, but it was never played under that moniker. Prior to its first edition, it received corporate title sponsorship. During its Miami existence, it successively went by the names Blockbuster Bowl (three editions), CarQuest Bowl (five editions), and the MicronPC Bowl (three editions).

The bowl arose from a desire to hold a second bowl game in the Miami area. It was to be an accompaniment to the traditional Orange Bowl, showcasing the brand new stadium in the area that was built in 1987. The Orange Bowl game was still being played in the aging old stadium, whereas this new game would be played in the new stadium.

Miami Dolphins owner Wayne Huizenga quickly joined forces with bowl organizers and brought in Blockbuster Video, which he owned, as title sponsor. The inaugural game, played on December 28, 1990, pitted Florida State and Penn State, and two legendary coaches, Bobby Bowden versus Joe Paterno in front of over 74,000 at Joe Robbie Stadium. Subsequent games were unable to match the success of the first, even though the bowl was moved to the more prestigious New Year's Day slot in 1993.

In 1994, CarQuest Auto Parts became the title sponsor after Huizenga sold Blockbuster Video to Viacom. The New Year's Day experiment was short lived as the organizers of the more established Orange Bowl received permission to move their game into Joe Robbie Stadium beginning in 1996. That bumped the Carquest Bowl back to the less-desirable December date. After the 2000 playing, Florida Citrus Sports took over the game and moved it to Orlando.

Orlando (2001–present)

In Orlando, the bowl was played three times as the Tangerine Bowl, a historical moniker that was once the original title of the Citrus Bowl. Foot Locker, the parent company of Champs Sports, purchased naming rights in 2004, naming it the Champs Sports Bowl, under which eight games were played. In early 2012, naming rights were bought by Russell Athletic; five games were played as the Russell Athletic Bowl. In early 2017, Camping World became the title sponsor of the game through 2019; three editions were staged as the Camping World Bowl, concluding with the 30th playing of the bowl. In May 2020, Kellogg's signed on as the new sponsor of the game, naming the game the Cheez-It Bowl, after the company's brand of snack crackers. In May 2023, it was announced that the sponsorship would be switched to the Pop-Tarts brand, making the game the Pop-Tarts Bowl. Kellogg's had acquired the naming rights to the Citrus Bowl, concurrently moving the Cheez-It sponsorship to that game. In October 2023, Kellogg's ceased to exists as a company, but persisted as a brand name—ownership of Pop-Tarts passed to Kellanova. Kellanova was acquired by Mars Inc. in December 2025.

From 2006 to 2010, the bowl matched teams from the Atlantic Coast Conference (ACC) and the Big Ten Conference. Under the terms of a television deal signed with ESPN in 2006, the bowl was to be held after Christmas Day from 2006 onward, and be shown on ESPN in prime time. The change was made to move the game from the less-desirable pre-Christmas date utilized from 2001 to 2004.

From 2005 to 2009, the stadium faced challenges in preparing the stadium for two bowl games in less than one week (the Citrus Bowl is traditionally held New Year's Day). This was also in part due to the Florida high school football championship games being held at the stadium shortly before the bowls. In 2009, rainy weather turned the stadium's grass field into a muddy, sloppy, quagmire for both bowl games. In 2010, the stadium switched to artificial turf, facilitating the quick turnaround necessary.

In 2009, the bowl announced that the Big East was to be one of the tie-in conferences for four years starting in 2010, with the bowl having the option of selecting Notre Dame once during the four years. In October 2009, the bowl announced that they had extended their agreement with the ACC for the same term. The game would match the third pick from the ACC against the second selection from the Big East. The previous agreement had matched the 4th pick from the ACC against the 4th or 5th pick from the Big Ten. ACC and Big East teams subsequently met in the 2010 through 2013 games, except for 2011 when Notre Dame was selected (as permitted in the agreement with the Big East). In 2013, the Big East's non-football members broke away from the conference under the Big East name, and its football-playing members continued as the American Athletic Conference.

Since 2014, the game features the second pick from the ACC after the New Year's Six bowls make their picks—usually the losing team from the ACC Football Championship Game, or one of the division runners-up—against the third pick from the Big 12.

A new trophy for the bowl was unveiled in December 2023, featuring two slots for Pop-Tarts atop a metallic football. The mascot, named "Strawberry", is a large anthropomorphic Pop-Tart that was deemed the "first-ever edible mascot"; it was lowered into a giant toaster and presented for players to eat after the game, having been replaced by an edible replica.

For the 2024 game, the bowl held a fan vote of three flavors to serve as main mascot: Cinnamon Roll, Hot Fudge Sundae, and Wild Berry. Cinnamon Roll was declared the winner on December 6. The 2024 trophy was also a functional toaster, manufactured by GE Appliances, with a weight of 77 lb. Strawberry received a memorial outside the stadium, and was subsequently "resurrected" following a tribute during the first half—taking the form of a mascot now resembling the replica after it was eaten.

In 2025, bowl organizers promoted the game as “The People’s National Championship.”

Game results

Note: the bowl has twice adopted naming that was previously used by games with a different lineage.

• For earlier bowl games known as the Tangerine Bowl, see Tangerine Bowl (1947–1982)
• For earlier bowl games known as the Cheez-It Bowl, see Cheez-It Bowl (2018–2019)

All rankings are taken from the AP Poll prior to the game being played.

Source:

:Games 1–11 played in Miami Gardens, Florida :Games 12–present played in Orlando, Florida

MVPs

Source:

Most appearances

Updated through the December 2025 edition (36 games, 72 total appearances).

;Teams with multiple appearances

;Teams with a single appearance Won (11): Alabama, Baylor, BYU, Illinois, Kansas State, Louisville, Maryland, Pittsburgh, South Carolina, Stanford, Texas Tech Lost (6): Arkansas, Kansas, Michigan State, Minnesota, Purdue, Rutgers

Duke and Wake Forest are the only current ACC members yet to appeared in this bowl. Former member Maryland and future member Stanford also played in the bowl, but California and SMU have not.

Appearances by conference

Updated through the December 2025 edition (36 games, 72 total appearances).

• Games marked with an asterisk (*) were played in January of the following calendar year.
• The record of the American Conference includes appearances of the Big East Conference, as the American Conference retains the charter of the original Big East, following its 2013 realignment. Teams representing the Big East appeared in nine games, compiling a 4–5 record.
• The Big Eight Conference dissolved after the 1995 season.
• Independents: Penn State (1990, 1992), Florida State (1990), Notre Dame (2011, 2019)

Game records

Source:

Media coverage

The bowl was televised by Raycom in its inaugural year, followed by CBS Sports (four editions), TBS (six editions), and ESPN since 2001.

Notes

References

References

1. "2019 Bowl Schedule".
2. (1997). "The Making of a Blockbuster: How Wayne Huizenga Built a Sports and Entertainment Empire from Trash, Grit, and Videotape". Wiley.
3. "Russell Athletic Bowl History". RussellAthleticBowl.com.
4. (April 11, 2017). "CAMPING WORLD SIGNS ON AS TITLE SPONSOR OF ORLANDO BOWL".
5. (2017). "About".
6. (May 27, 2020). "Cheez-It® Heads To Orlando To Join Florida Citrus Sports Beginning With 2020 Season".
7. (May 31, 2023). "Pop-Tarts® Intercepts College Football Fandom With First-Ever Pop-Tarts Bowl".
8. "Cheez-It Signs on as Title Sponsor of Citrus Bowl".
9. (December 8, 2025). "Mars Wins Unconditional EU Nod for $36 Billion Kellanova Deal".
10. Adelson, Andrea. (October 7, 2009). "College football: ACC improves deal with Champs Sports Bowl; will send No. 3 team to Orlando beginning in 2010".
11. Rasmussen, Karl. (December 28, 2023). "Pop-Tarts Bowl Unveiled New Mascot Using Giant Toaster at Midfield".
12. Mandel, Stewart. (March 4, 2025). "How Pop-Tarts turned an easy-to-forget bowl into one of the college football season's best moments". [[The New York Times]].
13. Chery, Samantha. (December 29, 2023). "How Strawberry, the Pop-Tarts Bowl mascot, took over the internet". [[The Washington Post]].
14. Evans, Jace. (December 28, 2023). "Kansas State celebrates Pop-Tarts Bowl win by eating Pop-Tarts mascot". USA Today.
15. (2024-12-04). "The Pop-Tarts Bowl picked the worst flavor possible for its new creepy mascot".
16. "Pop-Tarts will send another edible mascot to 'mouth heaven' at bowl game".
17. Weisholtz, Drew. (2024-12-04). "Fan-favorite flavor revealed as Pop-Tarts Bowl's third mascot that will return to shelves".
18. Phillips, Ryan. (2024-12-15). "Pop-Tarts Bowl Unveils New Trophy That Includes Working Toaster".
19. Bucholtz, Andrew. (2024-12-28). "The Pop-Tarts Bowl saw a resurrected mascot, mascot combine drills, and Cole Cubelic in a costume".
20. (December 19, 2025). "BYU Football Unveils New Helmet For Pop-Tarts Bowl".
21. "2020 Cheez-It Bowl Game Notes".
22. (December 29, 2022). "Game Scores".
23. (December 29, 2022). "Congratulations to the 2022 #CheezItBowl MVP, @jordantrav13!".
24. (December 28, 2023). "The moment Avery Johnson is named Pop-Tarts Bowl MVP".
25. Rorabaugh, Dan. (December 28, 2024). "It's Cinnamon Roll! Watch Pop-Tarts Bowl mascot get eaten by Iowa State football team".
26. (December 2020). "Game Records". University Sports Publications Co..