Surf Wiki
Save to docs
general/marketing-techniques

From Surf Wiki (app.surf) — the open knowledge base

Point of sale display

Sales promoted

Sales promoted

A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners.

POS can also refer to systems used to record transactions between the customer and the commerce.

Examples

Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited, restocked and maintained by one of their regular salespersons. This is less common in supermarkets as they can control the activities of their suppliers due to their large purchasing power, and prefer to use their own material designed to be consistent with their corporate theme and store layout.

Free Standing Display Units (FSDU)

Free standing display unit in the shape of a shoe

Free standing display units are designed to attract the attention of customers and promote key retail products or messages. They are often placed strategically within the customer journey, and utilize bright colours and graphics to stand out visually and encourage shoppers to buy. Retailers have been criticized for using FSDUs near checkouts to promote sugary snacks.

References

References

  1. "Point of Sale (POS) System".
  2. Adcock, Dennis. (2001). "Marketing: Principles and Practice". Pearson Education.
  3. (November 17, 2018). "Move sugary snacks away from checkouts and shop entrances, obesity campaigners say". [[itv.com]].
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

marketing-techniques retail-store-elements sales-promotion
Want to explore this topic further?

Ask Mako anything about Point of sale display — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report