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Pillow fight flash mob

Social phenomenon of pillow fighting

Summary

Social phenomenon of pillow fighting

A pillow fight that took place in Lausanne, Switzerland, in front of the courthouse

A pillow fight flash mob is a social phenomenon of flash mobbing and shares many characteristics of a culture jam.

The flash mob version of massive pillow fights is distinguished by the fact that nearly all of the promotion is Internet-based. These events occur around the world, some taking the name Pillow Fight Club, a reference to Fight Club by Chuck Palahniuk in which anyone could join and fight as long as they fought by the rules. Both the London and Vancouver Pillow Fight Club's rules reflect that described in the book and feature film.

The trend owes much to uses of modern communications technologies, including decentralised personal networking, known as smartmobbing. Word of the events spreads primarily via digital means, usually on the internet via email, chat rooms and text messaging which result in seemingly spontaneous mass gatherings. Pillows are sometimes hidden and at the exact pre-arranged time or the sound of a whistle, the pillow fighters pull out their pillows and commence pillow fighting. The pillow fights can last from a few minutes to several hours.

International Pillow Fight Day

The largest pillow fight flash mob was the Worldwide Pillow Fight Day (or International Pillow Fight Day{{cite web | archive-url = https://web.archive.org/web/20180112223348/http://www.pillowfightday.com/ | archive-date = 2018-01-12 | url-status = usurped | access-date = 2025-04-13 | access-date = 1 April 2017

Origins

While ordinary pillow fights have existed for a long time, these events are massive in scale, occur in public and are promoted primarily via the internet. Many massive pillow fights have been organized in an effort to break Guinness World Records, but the current record is a pillow fight among 7,861 people achieved by MyPillow, Inc. (USA) in Minneapolis, Minnesota, USA, on 18 May 2018.

References

Fitzgerald, Sean D.. (2008-03-21). "International Pillow Fight Day: Let the feathers fly!". [[National Post]].
7:24pm, 11 October 2006 www.mobile-clubbing.com
(30 August 2008). "Mob rule: The phenomenon of flash mobbing". The Independent.
Mitchell, James. (11 October 2006). "Liverpool Street mobile-clubbing.com flashmob, October 11th".
Athavaley, Anjali. (2008-04-15). "Students Unleash A Pillow Fight on Manhattan". The Wall Street Journal.
[http://libtreasures.utdallas.edu/xmlui/bitstream/handle/10735.1/2404/AH-RAW12-311889.78.pdf?sequence=1 Janet Montealvo, Flash Mobs and Smart Mobs; University of Texas at Dallas]
(15 February 2017). "Hundreds Pummel Each Other With Pillows in San Francisco". cbslocal.com.
"Pillow Fight 2017 - San Francisco, CA at Justin Herman Plaza". sfstation.com.
McMartin, Pete. (12 July 2008). "Waterfight in Stanley Park, but are flash mobs starting to lose their edge?". [[Canwest Publishing Inc]].
"World Wide Pillow Fight Day". Newmindspace.
"Largest pillow fight".

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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