Picatic

History

Jayesh Parmar is the CEO and co-founder of Picatic. Founded in 2008, the company started as a traditional online ticketing company. The first website was launched in 2009. Online ticketing services are a foundation of the company. Picatic allows events and venues to create, promote, and sell tickets for a variety of events.

In September 2012, Picatic launched their event crowdfunding feature, which has since been discontinued.

Picatic currently serves American, Canadian, European, Australian, United Kingdom, Swedish, Swiss and Danish markets. The company plans to expand services to Brazil, Hong Kong, Japan, Mexico, New Zealand, Norway and Singapore markets in 2018.

By August 2018, Jayesh Parmar announced in a press release that Picatic was acquired by Eventbrite.

Products

Picatic offers two primary services. The company provides online ticket sales. Picatic charges vendors a commission on for-profit tickets. The company does not charge for free tickets.

Picatic's API provides developers with the framework to build registration and ticketing into their own apps.

Additionally, Picatic offers tools to supplement event planning. These include an app to monitor inventory or attendance lists from mobile devices, widgets to embed on company or individual webpages, online guest surveys, and others. Picatic also provides back-end management tools which allow planners to manage all aspects of an event from one location. Event planners are able to receive daily or weekly sales reports, manage tickets and refunds, email guests through the Picatic website, and provide updates.

The company has been called “the Kickstarter of events” in the past, though now focuses entirely on its ticketing platform having removed its crowdfunding feature in 2015.

Recognition

Picatic unwittingly provided the punch line for an Internet sensation in 2012. Lisa Dutton, an anchorwoman for a local news show in Saskatoon, mispronounced the company name during a broadcast. Dutton told viewers that tickets for a sausage-eating contest could be purchased at “picadick”. This video went viral. Picatic reported a large spike in Internet traffic to the website following this event.

In 2012, Extreme Startups selected Picatic as one of five start-ups to receive funding and support. As part of this cohort, Picatic receives seed money, mentorship and administrative and legal support for one year.

Follow Extreme Startups, Picatic was selected to join the General Assembly at the CTA@NYC in order to further expand their brand and business.

References

References

1. Ryan Lawler. (September 20, 2012). "Online Ticketing Startup Picatic Launches EventTilt, Its Kickstarter For Events". TechCrunch.
2. Techvibes Newsdesk. (2012-10-05). "Meet The Next Five Companies To Join Extreme Startups". TechVibes.
3. Anton Root. (Oct 13, 2012). "HOW CROWDFUNDING HELPS REDUCE RISK". crowdsourcing.org.
4. Jonathon Muzychka. (October 2, 2012). "Get to know a Toronto startup: Picatic". Blogto.com.
5. Christine Dobby. (Oct 12, 2012). "Startup Roundup: Frank & Oak raises $5M, Notman's crowdfunding and Extreme's new crop". Financial Post.
6. Christina Farr. (September 21, 2012). "Crowdfunding startup, Picatic, can eliminate the financial risk for event organizers". VentureBeat.
7. Kyle. (1 October 2012). "Toronto startup picatic launches: Protects event organizers by crowdfunding tickets". Nibletz.
8. Picatic E-Ticket Inc.. (Sep 20, 2012). "Picatic Launches EventTilt, Crowdfunding for Events". Yahoo Finance.
9. (2018-08-08). "Our Next Chapter - Picatic Event Planning Blog". Picatic Event Planning Blog.
10. (2018-08-08). "Eventbrite Acquires Picatic". EIN News.
11. Picatic.com. "Pricing".
12. Humayun Khan. (September 24, 2012). "Picatic brings kickstarter-style crowdfunding to events with Eventtilt". Betakit.
13. Anton Root. (Sep 24, 2012). "RISK-FREE RSVP? PICATIC CROWDFUNDS EVENT TICKET SALES". Crowdsourcing.org.
14. Marketwire Canada. (Sep 20, 2012). "Picatic Launches EventTilt, Crowdfunding for Events". tdwaterhouse.ca.
15. "What currencies are available to sell tickets?".
16. "Roadmap".
17. "Sell Tickets Online For Less with Picatic {{!}} Pricing". Picatic.
18. "Picatic API {{!}} Event Registration & Ticketing API".
19. "Picatic Tour {{!}} Custom event pages". Picatic.
20. TheImproper Staff. (February 4, 2012). "Sausage Blooper Anchor Goes Viral; Here's Who She Is!". The Improper.
21. (February 9, 2012). "Global Saskatoon sausage video goes viral". Canadian Crossing.
22. topseoranking. (Feb 13, 2012). "Picatic Unprecedented Spike in Traffic as Video Goes Viral".
23. Rayn Lawler. (October 5, 2012). "Meet The Next Five Companies To Join Toronto-Based Accelerator Extreme Startups". Tech Crunch.
24. SEAN STANLEIGH. (Nov 28, 2012). "Five companies pitch for more funding". The Globe and Mail.