Parrot SA

Products

The firm specializes in technologies involving voice recognition and signal processing for embedded products and remotely controlled flying machines (also known as drones). It also developed products related to car telephony: Parrot chipsets (including DSP), copyrighted noise reduction and echo cancelling algorithms, Bluetooth software stack, end-user applications (Bluetooth hands free car kits). The products are sold to consumers through retailers, and are also incorporated into vehicles with the factory-installed audio system.

History

In 1995 Parrot introduced Voicemate, a personal digital assistant with voice recognition. It was used by many visually impaired people, including Stevie Wonder.

In 2000 Parrot launched the first Bluetooth hands-free car kit in partnership with Ericsson.

In 2006, still developing the use of Bluetooth, the company also produced home products like digital photo frames and high fidelity wireless speakers.

In 2008, Parrot launched a Design By collection, featuring designers like Andrée Putman, Martin Szekely and Philippe Starck.

In January 2010, Parrot introduced at CES Las Vegas the Parrot AR.Drone flying hardware piloted over Wi-Fi with a smartphone and Open API game development platform, ARdrone.org.

In 2012 Parrot bought 57% of Swiss drone company SenseFly as well as 25% of the Swiss photogrammetry company Pix4D. Both companies are spin-offs from EPFL.

In 2014 Parrot introduced the mini-drones Rolling Spider and Jumping Sumo at CES Las Vegas. Parrot increased its ownership in Pix4D to 57%. In May 2014 at the annual AUVSI conference in Orlando, Parrot announced the AR Drone 3.0, code-named Bebop, permitting YouTube personality Kyle Tarpley from the YouTube channel "AR Drone Show w/ Kyle Tarpley" to live-stream video the day before the conference opened. Parrot also revealed the option for a Skycontroller, when purchasing the Bebop. The Skycontroller allows the Bebop Drone to fly up to 2 kilometers. The Parrot Bebop Drone was scheduled for a December 2014 release and available in blue, red, and yellow.

At the January 2015 CES Las Vegas, Parrot unveiled the Parrot POT, a self-watering system for plants and Parrot Zik Sport.

In 2015, Parrot SA created two subsidiaries: Parrot Drones and Parrot Automotive.

In San Francisco in November 2015, Parrot introduced the Bebop 2 drone.

Parrot purchased shares in 2015 in startups specialized in the drones industry: Airinov, EOS Innovation, Micasense and Iconem.

In 2016, Parrot SA released the Disco FPV, the world's first smart flying fixed-winged drone.

In January 2017, Parrot announced firing 290 of its 840 employees due to poor sales. The company then abandons its wireless and connected home devices to focus exclusively on drone manufacturing.

On 1 July 2018, Parrot released the Parrot Anafi folding drone with 4K HDR and 21 megapixel camera.

In May 2019, Parrot has been selected by U.S. military to win the contract for making reconnaissance drone and received $11 million from Department of Defense.

The R&D for this contract lead to the release of the ANAFI USA, a drone focused on easy deployment, robust design, reliability and high level of cybersecurity. The ANAFI USA is dedicated to the security and defense markets and has been acquired by various institutions in NATO countries (including the United States, the United Kingdom, France, Northern Europe, and Japan).

In January 2021, Parrot sealed a deal with French army for 300 micro-drones.

On the first trimester of 2022, Parrot launched the ANAFI Ai designed for inspection and mapping professionals. With its image precision (48 MP sensor), its 4G connectivity, its capabilities for automating missions (Ai) and its protection of user data, its aim is to cover a growing number of use cases for the inspection of strategic infrastructures (telecoms, energy, engineering works), architecture and construction.

On May 11, 2023, Parrot announced a technological partnership with Tinamu, a spin-off from the Swiss Federal Institute of Technology (ETH). The synergistic partnership provides a software layer to transform Parrot’s hardware into autonomous, self-navigating drones capable of operating in challenging indoor environments and has further amplified the scope and impact of Tinamu's solutions.

Lobbying activities

At the National Assembly

Parrot Drones is registered as a lobbyist with the French National Assembly. The company reports that in 2015, its annual expenses for direct lobbying activities before Parliament ranged between €50,000 and €100,000.

At European Union Institutions

Parrot Drones has been listed in the EU Transparency Register since 2016 as an entity lobbying the European Commission. That year, it reported one full-time employee dedicated to lobbying activities and expenditures between €100,000 and €200,000.

Legal case

In July 2024, the French Financial Markets Authority (Autorité des marchés financiers, AMF) fined Parrot and two of its executives, including Henri Seydoux, a total of €420,000. The penalty stemmed from the dissemination of false or misleading information in the company’s 2018 interim financial report.

Markets

Its stock symbol on the Paris stock exchange is PARRO and the company is currently a member of the CAC Small 90.

Parrot is listed on the Eurolist by Euronext (Compartment B) Paris stock market since 2006 under the symbol PARRO, Code ISIN FR0004038263.

References

References

1. "Corporate Governance: Board of Directors".
2. Omer. (9 October 2018). "Parrot Drone Company and Product Review {{!}} Bebop and AR Drones".
3. "Three lessons from Parrot's saga - Paris Innovation Review".
4. "Taser Drone Grounded After Company's Ethics Board Resigns". [[PCMag]].
5. "Parrot reveals Starck-designed Zik Bluetooth touch-activated headset, Zikmu Solo wireless tower speaker (hands-on)". Engadget.
6. (4 July 2012). "Parrot AR.Drone 2.0 Review: Fly Higher, Farther, and More Intuitively". [[Popular Science]].
7. (15 February 2014). "Parrot AR.Drone 2.0 Quadricopter: A Drone Anyone Can Fly". livescience.com.
8. (27 July 2012). "Parrot partners with senseFly and Pix4D on mapping UAVs". SlashGear.
9. (11 May 2014). "Parrot Debuts its AR.Drone 3.0".
10. (22 January 2016). "The Parrot Bebop 2 drone is fun, fine, and fatally flawed — our review".
11. Ulanoff, Lance. "Parrot Pot can water your plants for you". Mashable.
12. "Parrot Zik Sport headphones do noise canceling, heart monitoring". Engadget.
13. (6 July 2018). "Faurecia to take control of 100% of Parrot Automotive".
14. "The Parrot Bebop 2 Drone Has Doubled Its Battery Life". wired.com.
15. (10 January 2017). "Parrot lays off 35 percent of its drone team".
16. (18 January 2017). "Parrot Disco FPV Review".
17. (10 January 2017). "Falling Sales Force Parrot To Layoff 290 Drone Division Employees".
18. Priday, Richard. (6 June 2018). "Parrot's foldable Anafi drone is out to take on DJI's dominance".
19. "French drone maker Parrot selected to develop spy aircraft for the US military".
20. (28 May 2019). "French drone maker Parrot selected to develop spy aircraft for the US military".
21. (12 January 2021). "Parrot décroche un contrat de 300 drones de l'armée plutôt que le chinois Dji".
22. (11 January 2021). "L'armée française fera voler des drones Parrot". Le Monde.fr.
23. "Représentant d'intérêts - Assemblée nationale".
24. "Transparency Register - Search the register".
25. (2024-07-23). "L'AMF sanctionne Parrot et ses dirigeants à payer 420.000 euros d'amendes".
26. "La Commission des sanctions de l'AMF sanctionne un émetteur et deux de ses dirigeants à l'époque des faits pour manipulation de marché par diffusion d'informations fausses ou trompeuses. Elle sanctionne également l'un des dirigeants pour manquement d'i...".