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Paco Underhill

Psychologist, author

Psychologist, author

Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.

Early life and education

Underhill lived abroad as a child, as his father was a diplomat. Underhill is a 1975 graduate of Vassar College, Poughkeepsie, New York, United States.

Published works

  • Why We Buy: The Science of Shopping
  • Call of the Mall: The Geography of Shopping
  • What Women Want: The Global Marketplace Turns Female Friendly

References

References

  1. [http://www.pacounderhill.com/about.html About Paco Underhill]
  2. vassar.edu [http://innovators.vassar.edu/innovator.html?id=33 Paco Underhill '75]
  3. amazon.com [https://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0684849143 Why We Buy: The Science of Shopping]
  4. amazon.com [https://www.amazon.com/Call-Mall-Geography-Shopping-Author/dp/0743235924/ref=asap_bc?ie=UTF8 Call of the Mall: The Geography of Shopping]
  5. amazon.com [https://www.amazon.com/What-Women-Want-Science-Shopping/dp/1416569960/ref=la_B001IQZ6EU_1_2?s=books&ie=UTF8&qid=1492183660&sr=1-2 What Women Want: The Global Marketplace Turns Female Friendly]
Info: Wikipedia Source

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