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Opinion Research Corporation

Market research company

Summary

Market research company

Field	Value
name	Opinion Research Corporation
type	Private
foundation	1938
location	Princeton, New Jersey
key_people	Marc Litvinoff (President)
industry	Market research, business services
products	Research
Social research
Marketing research
revenue	$499.9 million (InfoGROUP, 2009){{Cite web	url=http://www.faqs.org/sec-filings/100226/infoGROUP-Inc_10-K/#ixzz13SOkM7US
title	infoGROUP Inc. - FORM 10-K - February 26, 2010}}
operating_income	$21.1 million (InfoGROUP, 2009){{Cite web	url=http://www.faqs.org/sec-filings/100226/infoGROUP-Inc_10-K/#ixzz13SOkM7US
title	infoGROUP Inc. - FORM 10-K - February 26, 2010}}
owner	Lake Capital
homepage	www.opinionresearch.com

Social research Marketing research

Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup left the firm in 1939.{{Cite web |url=http://www.opinionresearch.com/are_history.shtml

ORC has its worldwide headquarters in Princeton, and offices across the U.S., Europe and the Asia Pacific region. Founded in 1938, ORC is focused in the areas of customer engagement strategies, market planning and development, employee engagement, corporate brand and reputation management, competitive intelligence, and on-demand business intelligence.{{Cite web |url=http://www.faqs.org/sec-filings/100226/infoGROUP-Inc_10-K/#ixzz13SOkM7US

Globally, ORC operates in Asia as NWC Opinion Research, with offices in Australia, Singapore, Hong Kong, and China; in Europe as ORC International with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York City, Chicago, Boston, Washington, D.C., Minneapolis, and Seattle.

ORC is a founding member of the Council of American Survey Research Organizations (CASRO), a member of the European Society for Opinion and Marketing Research (ESOMAR), a member of the Association of Market and Social Research Organizations in Australia, and a member of the Market Research Society Company Partner Service, a UK-based association for the promotion of professional standards.

The company's research is seen around the world through the CNN/Opinion Research Corporation Poll{{Cite news|url=https://edition.cnn.com/2010/POLITICS/09/24/obama.approval.poll/

References

"ORC Corporate Leadership Team".
InfoUSA Press Release, December 6, 2006
"Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext "Back to Business" CEO Survey Reveals - NYSE Euronext press release June 10, 2010".
(June 10, 2010). "Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext 'Back to Business' CEO Survey Reveals". NYSE Euronext.

Wikipedia Source

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