Olympikus

History

Olympikus was established in 1975, releasing its first series of athletic shoes made of leather (one of the first in the country). Shortly thereafter, international sports brands began to enter Brazil and Olympikus began to compete in the technological, advertising and marketing fields for space with these companies.

In the 1990s the brand became a sponsor of various athletes and entities. Olympikus signed agreements with Claudinei Quirino, Gustavo Borges, Vanderlei Cordeiro, Maureen Maggi, Gustavo Kuerten, Giba, Bernardinho and Bárbara Leôncio among others. In addition, Olympikus started a partnership with the Brazilian Volleyball Confederation (1997), the Brazilian Athletics Confederation (1999) and the Brazilian Olympic Committee (1999).

The brand entered to football market in 2009, signining deals with Flamengo and Cruzeiro. Olympikus also expanded to Argentina, serving as exclusive kit provider of clubs Racing, Lanús, Argentinos Juniors and Rosario Central.

In 2007 Olympikus was chosen as one of the official sponsors of the Pan American Games held in Rio de Janeiro. The brand not only sponsored the event, but the Brazilian delegation.

Sponsorships

The following list that are or have been sponsored by Olympikus:

Olympic Committees

• BRA Brazil (1999–2011)

Athleticism

Associations

• BRA Brazil (1999–2011)

Athletes

• BRA Maurren Maggi (2000–04)
• BRA Claudinei da Silva (2000–04)
• BRA Bárbara Leôncio

Association football

Association

• BRA Rockgol

Clubs teams

• ARG Argentinos Juniors (2010–13)
• ARG Lanús (2009–2013)
• ARG Racing (2010–13)
• ARG Rosario Central (2012–14)
• BRA Cruzeiro (2012–14)
• BRA Grêmio (1980–82)
• BRA Flamengo (2009–2012)
• BRA Internacional (1984–86)

Basketball

Club teams

• BRA Flamengo (2008-2012)

Volleyball

Association

• BRA CBV (1997–2016)

National teams

• ARG Argentina (2008–2015)
• BRA Brazil (2000–16)

Club teams

• ARG Bolívar
• BRA Campinas (1996–99)
• BRA Olympikus Telesp (1994–99)
• BRA Finasa Osasco (2009–2012)
• BRA Sesc Flamengo (2008–2012)

Athletes

• BRA Bruno Rezende (2009–present)
• BRA Fabiana Alvim (2009–2012)
• BRA Giba (1997–2014)
• BRA Murilo Endres
• BRA Paula Pequeno (2009-2012)

Swimming

Athletes

• BRA Gustavo Borges (2000)

Rugby

Club teams

• ARG Liceo Naval (2009–2017)

Tennis

Athletes

• BRA Gustavo Kuerten (2002–03)

References

References

1. [http://www.vulcabrasazaleia.com.br/marcas Own brands] on Vulcabras Azaleia website, 28 Sep 2019
2. [https://www.marketingregistrado.com/ar/voley/2016/08/11031_olympikus-presento-sus-zapatillas-de-voley-golden-3/ Olympikus presentó sus zapatilla de voley] on Marketing Registrado, 18 Aug 2016
3. [https://www.dgabc.com.br/Noticia/165747/cob-fecha-acordo-com-olympikus COB fecha acordo com Olympikus] on Marca de Gol, 14 Apr 1999
4. [https://todosobrecamisetas.com/2012/03/novas-camisas-olympikus-del-cruzeiro/ Novas camisas Olympikus del Cruzeiro]
5. [https://www.infobae.com/2010/01/07/494066-racing-tiene-nueva-camiseta-el-2010/ Racing tiene nueva camiseta para 2010] on Infobae, 7 Jan 2010
6. [https://marcadegol.com/2011/01/nuevas-camisetas-olympikus-2011-de-lanus/ Nuevas camisetas Olympkus de Lanús] by Diego Silver on Marca de Gol, 31 Jan 2011
7. [https://marcadegol.com/2010/06/olympikus-confirma-nuevo-escudo-de-argentinos-jrs/ Nuevas camisetas Olympikus para Argentinos Juniors], 4 Jun 2010
8. [https://todosobrecamisetas.com/2012/07/anticipo-camisetas-olympikus-de-rosario/ Camisetas Rosario Central 2012-13] on TodosobreCamisetas, Jun 17, 2012
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11. [http://ge.globo.com/futebol/times/cruzeiro/noticia/2014/12/cruzeiro-oficializa-penalty-como-nova-fornecedora-de-material-esportivo.html Cruzeiro oficializa Penalty como nova fornecedora de material esportivo] on Globo Esporte, 08 Apr 2014
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16. [https://www1.folha.uol.com.br/fsp/1994/1/23/esporte/21.html Vôlei da Telesp viaja de ônibus comum e treina com bolas ovais] on [[Folha de S.Paulo]], 23 Jan 1994
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18. [https://www.uol.com.br/esporte/futebol/ultimas/2008/05/31/ult59u159018.jhtm Flamengo confirma saída da Nike e chegada da Olympikus] on [[Universo Online. UOL]], 31 May 2008
19. [https://propmark.com.br/olympikus-e-a-nova-patrocinadora-do-flamengo/ Olympikus é a nova patrocinadora do Flamengo], 01 Jun 2008
20. [https://www.uol.com.br/esporte/volei/ultimas/2009/01/13/ult4367u2619.jhtm Bruno, Paula e Fabi se juntam a Giba sob patrocínio de marca esportiva] on [[Universo Online. UOL]], 13 Jan 2009
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23. Pinto, Tiago. "A Construção de uma Marca Internacional de Tênis". [[Exame]].