Oasis (drink)

Flavours

Coca-Cola currently sell a number of different Oasis flavours with availability different between the British and Irish markets:

In the past, Coca-Cola have also offered a number of different flavours including: Blackcurrant Apple, Mango Medley, Sour Apple Cherry and Sour Kiwi Apple. Also, the Oasis brand was also extended to other types of drinks with Oasis Mighty Drops, an "on the go" squash offered by Coca-Cola Great Britain from May 2014 with the flavours Mixed Berry, Mango and Raspberry Lemonade, and also the introduction of a new range of flavoured waters by Coca-Cola European Partners (CCEP) in 2018, called Oasis Aftershock and sold in Spicy Raspberry and Chilled Cherry flavours.

In France and Belgium, Suntory offer Oasis flavours including Tropical, Orange, Pomme-Cassis Framboise, Pêche Abricot, Multifruits, and various flavours of Ice Tea.

Markets and popularity

Oasis was introduced to the British market in 1995.

As of 2018, it is the leading non-carbonated fruit drink in the French market. As of 2023, it is also the "number one juice drinks brand" in Britain.

In May 2013, Oasis was exported to stores and supermarkets around the Ivory Coast, and by the end of 2013, to stores and supermarkets around Madagascar.

Advertising

Britain

Advertising campaigns for Oasis target adults and promote the drink as an alternative to water. The drink was promoted in 1996 in a TV advertising campaign in Britain with the well-known entertainer and actor Mike Reid, who at the time was at the height of his fame as Frank Butcher in EastEnders. One phrase has been "Open, pour. Be yourself once more." Its 2001 campaign had the tagline "Chill with the still". In summer 2006, Oasis used the tagline "Chug it".

In 2007, Oasis launched its first TV advertising campaign in six years with the tagline 'Chuggable Fruitiness'. Oasis' advertising campaign in 2008, "Run Cactus Kid Run" features a human-cactus hybrid known as Cactus Boy, as he goes on the run with his lover, a young girl from Kansas, Cactus Girl, who is pregnant with his strange cactus baby. These advertisements are loosely based on the film Badlands, using the same music. Following 32 complaints, the advert was banned by the Advertising Standards Authority, citing it could have been interpreted as promoting teenage pregnancy.

A follow-up campaign depicted Rubberduckzilla, a giant rubber duck who invades a Japanese city, destroying anything with water in its sight.

A new campaign in 2011 featured a bottle of Oasis and a Scotch egg. In 2018, the TV ad campaign consisted of "Togetherness Bottle". The "Be Your Own Oasis" campaign launched in 2023.

France

In 2012, Oasis launched its new slogan, "Be Fruit".

These mascots are used in France:

• Alan anas: Voiced by Franck Dubosc
• Mangue Debol: Voiced by Elie Semoun (2004–2012) and Willy Rovelli (since 2012)
• Orange Preslé: Voiced by Titouan Lamazou (2004–2012) and Arsène Mosca (since 2012)
• Enrico Labricot: Voiced by Alain Gauthier (2004–2012) and Jeremy Michalak (since 2012)
• Eva Lapèche: Voiced by Noelle Perma (2004–2012) and Jenny Del Pino (since 2012)

References

References

1. "Coca-Cola Ireland".
2. Richebois, Véronique. (7 September 2015). "Oasis : 10 ans de P'tits Fruits et pas une ride".
3. (15 March 2007). "Cadbury confirms plans to split". [[BBC News]].
4. Milner, Mark. (22 November 2005). "£1.2bn sale of Schweppes' European drinks business agreed". The Guardian.
5. (22 September 2009). "Suntory agrees to buy Orangina for €2.6bn".
6. "Oasis - Refreshing Soft Drink {{!}} Coca-Cola GB".
7. "Oasis - Refreshing Still Drink {{!}} Coca-Cola IE".
8. Bamford, Vince. "Oasis refreshed with 'water enhancer' Mighty Drops".
9. Corbin, Tony. (28 March 2018). "Coca-Cola European Partners launches Oasis Aquashock".
10. Europe, Suntory Beverage & Food. "Elu produit de l'année".
11. Kiss, Jemima. (30 April 2007). "Oasis advertising refreshed". The Guardian.
12. Attias, Esther. (24 September 2018). "Qui est Tropico, la 1ère marque française rachetée par Coca-Cola ?".
13. . (23 June 2023). ["Oasis refreshes Summer lunches with return of fruity campaign"](https://grocerytrader.co.uk/oasis-refreshes-summer-lunches-with-return-of-fruity-campaign/). *Grocery Trader*.
14. "THIS WEEK: Bobbitt for the chop".
15. "Coca-Cola Enterprises Ltd | news article".
16. "Cactus Kid to star in Oasis campaign by Mother".
17. (8 October 2008). "Watchdog bans Coca-Cola's "Cactus Kid" TV ads".
18. Week, Marketing. (7 May 2009). "Oasis unveils RubberDuckZilla TV ad".
19. "Oasis 'scotch egg' by VCCP".
20. Sampson, Issy. (15 April 2011). "The Hard Sell: Oasis". The Guardian.
21. "Campaign of the Week: Oasis, The Togetherness Bottle".
22. "Oasis: "Oasis Be Fruit" Digital Advert by Orangina Schweppes, France - AdsSpot Advertising Archive".