Content
Premised Format
Prior to launch, information was released to the press about the channel's content; "The channel's programming will feature a live format reflecting Nuts' brand of "unique and fast-paced humour". Nuts TV will take the magazine into the TV arena with exclusive original content within a live studio setting" according to a joint statement made by Turner and IPC. "Cameras will be placed all over the set such as the corridors and production offices to allow the producers to show action from behind the scenes. The programming will be live, five nights a week, with hosted highlights for the remaining two. This live format is suited to the Nuts audience, who are familiar with the pace, variety and immediacy of the web".
"Whilst Nuts TV will have all the character and personality of the magazine, it will not replicate it, and will offer its own unique take on girls, sport, entertainment, gadgets, cars and news. Much of the show will involve viewers as the new channel seeks to include as much user-generated content as possible such as phone ins, the ability to send in content such as mobilephone videos and text messages. The first part of participation already involves the chance for viewers to become guest presenters".
Since launch, Turner and IPC have followed their proposed format. Nuts TV has live content from Tuesday until Saturday. Sunday and Monday are 'Best Of' days, where the best of the week's highlights are shown.
To encourage viewers to keep watching, a "pub ammo" question is asked before the commercial break, with the answer being revealed at the end. The questions are general knowledge and trivia based; the idea being the questions could be asked in a pub quiz.
However, in 11 April issue of Nuts magazine, on page 20 it was announced that Nuts TV would no longer feature live studio content.
Shows
- Rude News – a nightly news bulletin
- WKD Shed Sports Show – presented by Geoff Norcott.
- North vs South – A game show hosted by O.J. Borg pitting the North versus the South
- Will Beauty Call? – a show which features where three men fight for the chance to give their phone number to Miss England, Miss Liverpool and Miss Glasgow
- Book at Bedtime with Lucy Pinder – Lucy Pinder reads stories by authors such as H. G. Wells and Shakespeare
- Overexposed – Lucy Pinder gives advice on photographing your own glamour shoot
- Fit and Fearless – a show which features three fit women spending the night in haunted locations.
- Football Hurts – a fly-on-the-wall documentary which follows Ryman Premier League side AFC Wimbledon.