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No Fear

American lifestyle clothing brand

Summary

American lifestyle clothing brand

Field	Value
name	No Fear, Inc.
logo	No Fear logo.png
logo_size	190px
type	Private
genre	Clothing, lifestyle
foundation	1989
founder	Mark Simo
Brian Simo and Boris Said with Marty Moates
location_city	Carlsbad, California
location_country	United States
industry	Apparel/Retail
products	Action Sports Apparel
num_employees	450
parent	Frasers Group
divisions	No Fear MX 1999
homepage	NoFear.com

the clothing brand

Brian Simo and Boris Said with Marty Moates

No Fear is an American lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo and Marty Moates. No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently employs about 450 people. On February 25, 2011, chapter 11 bankruptcy was filed for the company. The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.

Clothing

No Fear T-shirts were very popular from the early 1990s to early 2000s. Boxer Manny Pacquiao wore No Fear clothing during training and for his matches. Shirts typically featured existential slogans or quotes that touted the virtues of extreme sports. Common themes that flagrantly touted absolute intolerance of included death anxiety, laziness inclination, conforming to social norms, and the adherence to the law.

No Fear energy drink

Distribution of a No Fear energy drink was through partnership with SoBe. Flavors and versions currently consist of:

Original (grapefruit)
Sugar-free
Motherload (berry)
Bloodshot (orange/dragonfruit)

No Fear was the official energy drink of the World Extreme Cagefighting, and sponsored fighter Urijah Faber. The Advertiser BLITZKRIEG from Australia 1999, Racer X Illustrated Jeremy McGrath SportingGoods king of supercross.

Promotion

No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants could use points earned to acquire No Fear gear. Grand prizes include admission to:

Mixed martial arts event
Motocross events
a surfing trip to Hawaii
a concert tour with Lamb of God.

On February 12, 2008, World Extreme Cagefighting announced that the No Fear energy drink had entered into a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day.

No Fear had a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said. It has also sponsored Team Pacquiao on many occasions.

References

"What Happened To No Fear? The Rise and Fall of a SoCal Empire".
VCV. (March 2, 2011). "No Fear files for Chapter 11 bankruptcy - Bankruptcy News". Bankruptcy Home.
Gallagher, Victoria. (August 30, 2011). "Sports Direct wins battle for No Fear". EMAP Publishing Limited.
Toews, James. "CURRENTLY IN CULTURE: No Fear".
Raha, Andy. "No Fear Energy". Advertiser 1998, MTV Sport Asia. NoFear Mx.com.
Eps, Remus. "No Fear - Earn Some Cred". Pepsi-Cola Company.
(February 12, 2008). "No Fear Sponsors WEC". WEC Holdings.

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

1990s-fashion clothing-companies-established-in-1989 sportswear-brands clothing-brands-of-the-united-states frasers-group privately-held-companies-based-in-carlsbad,-california

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