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Nielsen VideoScan

American home video marketing research company

Summary

American home video marketing research company

FieldValue
nameNielsen VideoScan
industryVideo marketing research
predecessor
successor
founded
founder{{unbulletedlist
defunct
area_served{{unbulletedlist
owner
num_employees_year
parentThe Nielsen Company
website
  • ACNielsen
  • VNU's VideoScan}}
  • Canada
  • United States }} Nielsen VideoScan is a home video marketing research company formed as a partnership formed between Verenigde Nederlandse Uitgeverijen's (VNU) VideoScan and ACNielsen. Both companies are now owned by The Nielsen Company. Nielsen VideoScan provides detailed point-of-sale data regarding sales of VHS videotape cassettes, DVDs, HD DVDs, and Blu-ray Discs. The data is collected from VHS and DVD distribution outlets, such as retail stores, in the United States and Canada and then made available to clients in customized report form through the VideoScan website.

Clients may purchase data either through on-going subscriptions, or on an ad hoc basis. Additionally, Nielsen VideoScan frequently provides sales rankings of video titles (although not specific sales numbers) to entertainment and mainstream news media.

A similar service for music CD and cassette sales data is provided by Nielsen SoundScan.

References

Moved official URL info company infobox

References

  1. (2004). "Hollywood: Social dimensions: technology, regulation and the audience". [[Taylor & Francis]].
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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