Navarino Icons

History

The Navarino Icons brand was launched in 2011 by Costa Navarino with the aim to promote the history and culture of the Messinian region and the Peloponnese of Greece worldwide through their traditional food and art.

On October 13, 2011, the Navarino Icons brand was registered as a European Union Community Trade Mark, with registration number 010038289, belonging to the Tourism Enterprises of Messinia S. A. (TEMES S.A.). An application for a United States federal trademark was filed by the Tourism Enterprises of Messinia S. A. (TEMES S.A.) on May 27, 2011; its serial number is 85332767, and the status is Notice of Allowance - Issued.

Costa Navarino, which manages the Navarino Icons brand, is the prime, sustainable destination in the Mediterranean, located in Messinia. It was developed by the Tourism Enterprises of Messinia S. A. (TEMES S.A.), a development company founded by Vassilis C. Constantakopoulos.

Products

Navarino Icons food products and art objects are made by local Messinian and Peloponnese Greeks based on their history and culture, using their traditional methods. Traditional Mycenaean Greece recipes are used to make the food products, Vasiliki Mitrakos acknowledged—in her contribution to the Reinventing Greece Media Project—that the Navarino Icons range features hand-made crafts by local artisans and organic food products from sustainable farms.

The food products of Navarino Icons includes extra virgin olive oil, olives, Sesame seed candy (pasteli), traditional Greek sweets, fresh fruit marmalades, biscuits made from extra virgin olive oil and oranges, honey, roasted red peppers and eggplants, dips of peppers-tomatoes and pasta. The art objects includes ceramic arts of dice, doll figurine, dish, sandal and animal figures, and paper crafts of 3D animal figures and jigsaw puzzles with themes from Mycenaean frescoes.

Distribution

Hellenic Duty Free Shops, Dean & Deluca and Attica Department Stores are some of the outlets that distribute the Navarino Icons range of food products and art objects. According to TravelPulse, "the Navarino Icons series is already available exclusively in Dean & Deluca stores in the United States." Costa Navarino also has a cooperation with Lufthansa to promote the Navarino Icons brand to Lufthansa passengers worldwide. The Navarino Icons range are featured at Lufthansa Business Lounges.

Recognition

Navarino Icons and Dean & DeLuca were jointly nominated for the Hellenic American Leadership Council (HALC)'s Best & Worst of the Week series in March 2012 for embracing programs aimed at promoting Greek products. In April 2012, the products of Navarino Icons were showcased at the Greek Orthodox Easter Traditions Regimen and Products event organized by the Embassy of Greece in Washington, D.C., where Navarino Icons and Dean & DeLuca jointly showcased Greek gastronomy.

References

References

1. "NAVARINO ICONS ''Detailed trademark information from the official European Union trademark database (CTM)''". Markify.
2. "NAVARINO ICONS ''By: TOURISM ENTERPRISES OF MESSINIA S.A. (TEMES S.A.)''". Trademarkia.
3. (February 19, 2012). "Foodie news - Messinian flavour while you wait". Myenpi Publishing.
4. (December 13, 2011). "Greece's Costa Navarino Introduces Icons Gourmet Line". TravelPulse.
5. "The Embassy of Greece in the USA, Navarino Icons and Dean&Deluca, showcase Greek gastronomy at event "Greek Orthodox Easter Traditions Regimen and Products"". Embassy of [[Greece]] in the USA.
6. Donna Paul. (April 13, 2012). "Just in Time For Greek Easter (It's Sunday), a Taste of True Peloponnese Traditions".
7. Vasiliki Mitrakos. (February 15, 2012). "Another plus for Greek agriculture: Eco-tourism on the rise". Reinventing Greece Media Project.
8. Donna Paul. (March 28, 2012). "Street Style, in Athens". [[The New York Times]].
9. (February 2, 2012). "Lufthansa cooperates with Costa Navarino to promote Greek products". MediterraneaNews.com.
10. "Search Results for "Navarino Icons"". [[Dean & DeLuca]].
11. Georgia Logothetis. (March 30, 2012). "BEST & WORST OF THE WEEK: Nominees". Hellenic American Leadership Council (HALC).