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Mornflake

British oat breakfast cereal brand

Field	Value
name	Mornflake
industry	Food
foundation	Cheshire, England (1941)
founder	Philip Lea
location_city	Crewe
locations	2 production sites
key_people	John Lea – owner
products	Breakfast cereal, oats
location_country	England
homepage

Mornflake is a British brand of oat and oat-based breakfast cereals, launched in 1941 in Crewe, Cheshire, by parent company H J Lea Oakes.

History

The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business in the Cheshire village of Swettenham dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder. H J Lea Oakes, the parent company of Morning Foods, is one of the oldest companies in the UK and is one of Crewe's larger employers alongside Bentley Motors.

Mornflake Oats was the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C. The Mornflake logo appeared on Crewe shirts for 20 years from 2005, making it the then longest continual agreement in the EFL, and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began. In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground would be called the "Mornflake Stadium" until at least 2024–25.

Products

The Mornflake product range includes porridge oats, oat bran, oatmeal, muesli, granola and other breakfast cereals.

References

Howle, Nigel. (2025-05-12). "Morning Foods: 350 years of a family food business". [[Newsquest]].
(2014-11-03). "Mornflake". [[CNBC]].
Hurley, Paul. (2019). "A-Z of Crewe: Places-People-History". [[Amberley Publishing]].
"The mill of the people: meet the family behind Mornflake Oats {{!}} Sainsbury's Magazine".
(2025-02-10). "Cereal firm marks 350 years of making breakfasts". [[BBC]].
[https://www.bbc.co.uk/news/magazine-25711108 BBC: Business tips from UK's oldest family firms], BBC News (15 January 2014). Retrieved: 13 June 2021.
[https://www.crewealex.net/news/2019/february/mornflake-sets-new-record/ Mornflake Sets New Record As Shirt Sponsor], Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021.
(19 June 2020). "Mornflake Extend Shirt Sponsorship Deal". CreweAlex.net.
(21 December 2023). "Crewe Alexandra extends with stadium sponsor Mornflake". The Stadium Business.
(24 October 2024). "Alex to officially mark Mornflake’s 1,000 game milestone". CreweAlex.net.
(10 June 2021). "Crewe Alexandra: Gresty Road is rebranded as Mornflake Stadium". BBC Sport.
"Mornflake and Whitby Morrison announced as joint Headline Partners".
Norman, Paul. (2016-08-12). "Mornflake Go! high protein porridge review".
(2023-01-21). "Waitrose pulls Mornflake porridge from its shelves after 50 years". [[The Daily Telegraph]].
Clay, Xanthe. (2023-01-28). "I tried 22 granolas to find the best value for money – here's my verdict". [[The Daily Telegraph]].

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

1675-establishments-in-england breakfast-cereal-companies breakfast-cereals companies-based-in-cheshire companies-established-in-1675 food-manufacturers-of-england oats

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