Mobage

History

In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West.

On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA. The Japanese site continued to operate under the Mobage name.

On 9 August 2018, the English website was reportedly shut down for unknown reasons.

Reception

The service was described as highly successful in academic research. In July 2011, it was reported the service had 30 million users, who largely played on feature phones.

References

References

1. Jordan, Jon. (15 December 2010). "Ngmoco launches JavaScript-based ngCore Game Tech framework for iOS and Android".
2. "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速".
3. "Mobage is now pronounced DeNA (D-N-A)!".
4. (2 October 2014). "DeNA drops Mobage branding".
5. "Mobage".
6. Yamakami, Toshihiko. (June 2011). "2011 10th International Conference on Mobile Business".
7. (26 July 2011). "DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com.