Mizlou Television Network

Operation

The network was not a full-time network, but produced sports and entertainment television shows offered to a set of affiliates set up event by event. It was seen on affiliates of NBC, ABC, and CBS, and on independent television stations and cable channels.

Mizlou utilized the AT&T system to distribute signals to television stations nationwide via land lines and microwave facilities.

History

Unisphere Broadcasting System

In mid-1965, radio businessman Vincent C. Piano proposed UBS. The service would have operated 2.5 hours each night. However, Piano had difficulty signing affiliates; a year later, no launch date had been set, and the network still lacked a "respectable number of affiliates in major markets."

Mizlou Television Network

By 1968, the business changed to Mizlou Television Network. After the name change, Mizlou began syndicating college football bowls in 1968.

Maryland sold Mizlou rights to two of its Atlantic Coast Conference men's basketball games along with the women's basketball Maryland versus Immaculata game on January 26, 1975. This was the first national broadcast of a women’s college basketball game with 100+ stations signing on to the telecast.

Mizlou broadcast the first three Fiesta Bowl starting in 1971 and lost money on the first broadcast. In 1979, the Network broadcast the Miss Black Universe USA and International beauty pageants. The network carried the 1975 Blue-Gray Football Classic, angering the all-star game's committee by convincing the game clock operator to cut three minutes off the clock in the first quarter.

Mizlou was hired by U.S. Tobacco to broadcast the College National Final Rodeo in 1981. In 1985, Mizlou decided not to renew the Holiday Bowl broadcast contract. In 1986, the network signed a three-year deal with the Freedom Bowl adding them to their bowl line up of Bluebonnet, Cherry, Independence and Hall of Fame Bowls for that year.

In August 1989, Mizlou's parent company, Mizlou Communications, announced the November launch of Sports News Network, a 24-hour sports news and interview basic channel. SNN went dark on December 17, 1990 as Mizlou Communications filed for bankruptcy. Mizlou was in talks with Landmark Communications and Telecable Corporation as a potential buyer of the channel and other assets. In January 1991, Landmark dropped plans for a sport news channel and its discussions with Mizlou for the purchases of Sports News Network due to Tele-Communications Inc.'s planned launch of Prime Sports News, an all-sports news cable channel.

References

References

1. Nidetz, Steve. (August 25, 1989). "Mizlou To Offer 24-hour Sports News". Chicago Tribune.
2. Penner, Mike. (April 24, 1986). "Freedom Bowl Announces 3-Year Deal With Mizlou". Los Angeles Times.
3. Kellner, C.A.. (Spring 1969). "The Rise and Fall of the Overmyer Network". Journal of Broadcasting & Electronic Media.
4. Ginsburg, David. (January 25, 2005). "Women's basketball a hard sell in 1975". Salon.
5. Ruelas, Richard. (July 22, 2011). "How the Fiesta Bowl made its way to TV". The Arizona Republic.
6. (January 4, 1979). "Miss Black Universe Pageant Gets National TV Coverage". Johnson Publishing Company.
7. Barefield, Ron. (December 24, 1975). "B-G to Control Future Clock". [[Montgomery Advertiser]].
8. Mahoney, Sylvia Gann. (2004). "College Rodeo: From Show to Sport". Texas A&M University Press.
9. Dolan, Steve. (May 4, 1985). "Mizlou TV Network Won't Renew Contract With the Holiday Bowl". Los Angeles Times.
10. Higgins, John M.. (July 16, 1990). "Mizlou running out of cash for SNN". Multichannel News.
11. Higgins, John M.. (December 24, 1990). "SNN goes dark, Mizlou to file for Ch. 11". Multichannel News.
12. (January 28, 1991). "Talks on Cable Deal End". New York Times.
13. Higgins, John. (January 28, 1991). "Landmark spikes its plans for Sports News Network". Multichannel News.
14. Pierce, Scott D.. (February 13, 1991). "ALL-SPORTS NEWS NETWORK COMING, AND CNN, TBS LEAD CABLE RATINGS". Deseret News.