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Mix (Malaysian radio station)

Field	Value
name	Mix
city	Kuala Lumpur
country	MY
logo	Mix (2018).svg
logo_size	150px
area	Malaysia and Singapore
rds	MIX
languages	English
format	Talk, Adult contemporary
affiliations	Astro Radio
owner	Astro Malaysia Holdings Berhad
sister_stations	{{collapsible list
airdate
former_names	Mix FM
(01.01.1997 - 31.12.2017)
callsign_meaning
webcast
(Klang Valley)
website

a Malaysian radio station

Era
Era Sabah
Era Sarawak
Sinar
Zayan
THR Gegar
Raaga
My
Melody
GoXuan
Hitz
Lite (01.01.1997 - 31.12.2017) (Klang Valley)

Mix (formerly Mix FM, stylised as mix on radio) is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 to 39. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.

History

Mix, alongside sister channels Hitz and Lite, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.

Originally, the radio station mainly focused on 1980s music in its fare.

On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform. A new logo was also unveiled.

Beginning August 2021, MIX changed its radio jingles/sweepers on the radio to "Mix FM" (along with its sister stations, Hitz and Lite).

Frequency

Frequencies	Area	Transmitter
94.5 MHz	Klang Valley	Gunung Ulu Kali
91.0 MHz	Perlis, Alor Setar, Kedah and Penang^	Mount Jerai
91.3 MHz	Taiping, Perak	Bukit Larut
94.3 MHz	Ipoh, Perak	Gunung Kledang
94.2 MHz	Seremban, Negeri Sembilan	Mount Telapak Buruk
91.1 MHz	Malacca	Mount Ledang
99.1 MHz	Johor Bahru, Johor and Singapore	Mount Pulai
94.1 MHz	Kuantan, Pahang	Bukit Pelindung
98.3 MHz	Kuala Terengganu, Terengganu	Bukit Besar
94.6 MHz	Kota Bharu, Kelantan	Bukit Panau
97.7 MHz	Kuching, Sarawak	Bukit Djin
101.6 MHz	Kota Kinabalu, Sabah	Bukit Karatong

The station is also available on the Astro satellite TV service through channel 855.

^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.

Gallery

Mix FM (Malaysia).png|Previous logo.

References

(2 January 2018). "Astro Radio refreshes 11 brands to deliver better value to fans". [[Astro (Malaysian satellite television).
(19 November 2015). "Radio listenership continues to appeal among Malaysians: Nielsen". Asia Radio Today.
"With multiplatform the new reality, Astro Radio drops ‘FM’, refreshes 11 brands".

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

1997-establishments-in-malaysia adult-contemporary-radio-stations astro-malaysia-holdings radio-stations-established-in-1997 radio-stations-in-malaysia

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