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Mission Broadcasting

American television broadcast company


American television broadcast company

FieldValue
nameMission Broadcasting, Inc.
logoMission Broadcasting logo.png
logo_size200px
typePrivate
founded
founderDavid S. Smith
hq_location_cityWichita Falls, Texas
hq_location_countryU.S.
key_people
industryBroadcasting
revenue$51.9 million
num_employees39
homepage

Mission Broadcasting, Inc. is a television station group that owns 29 full-power television stations in 26 markets in the United States. The group's chair is Nancie Smith, the widow of David S. Smith, who founded the company in 1996 and died in 2011. All but one of Mission's stations are located in markets where Nexstar Media Group also owns a station, and all of Mission's stations (including its lone stand-alone station) are managed by Nexstar through shared services and local marketing agreementseffectively creating duopolies between the top two stations in a market or in markets with too few stations or unique station owners to legally allow duopolies. The company moved its headquarters from Westlake, Ohio, to Wichita Falls, Texas, in 2018. The company's stations are based in markets as large as New York City and as small as Grand Junction, Colorado.

History

In 1996, Mission Broadcasting was started with its first stations were WUPN in Greensboro and WUXP in Nashville. Both of these were owned by ABRY shareholders, and operated through an SSA by Sullivan Broadcasting, a company affiliated with ABRY Broadcast Partners, which was absorbed into Sinclair Broadcast Group in 1998. In 2001, Sinclair bought these two stations outright. Another related ABRY-affiliated company Bastet Broadcasting, was absorbed into Mission Broadcasting by 2002.

On December 19, 2013, Mission Broadcasting announced it was acquiring KFQX, a Fox affiliate in Grand Junction, Colorado, for $4 million. The sale was approved on February 27, 2017 and finalized on March 31.

During 2020, Mission acquired several more television stations, starting that March with Fox affiliates KMSS-TV in Shreveport, Louisiana, KPEJ-TV in Odessa, Texas, and KLJB in Davenport, Iowa, from Marshall Broadcasting Group for $49 million. The sale was completed on September 1, 2020.

They were followed up on July 13 by Nexstar transferring its option to purchase WPIX in New York City, a CW affiliate from The E. W. Scripps Company to Mission Broadcasting. Mission exercised the option and announced it was acquiring WPIX for $75 million. Once the transaction closed on December 30, WPIX became Mission's first station in a market without an accompanied Nexstar station, as an outright acquisition of WPIX (which broadcasts on virtual and VHF digital channel 11, and is thus not eligible for a UHF discount) by Nexstar would have caused Nexstar to well exceed the 39 percent market reach cap.

Then that August alone, Mission announced the acquisition of five more stations. On August 7, Mission announced the purchases of CW affiliate KWBQ in Santa Fe, New Mexico, and its satellites and its MyNetworkTV sister KASY-TV in Albuquerque from Tamer Media LLC. This was followed up by acquisitions of dual ABC and CW+ affiliate WLAJ in Lansing, Michigan, and Fox affiliate WXXA-TV in Albany, New York, from Shield Media. These sales were finalized and completed in November of that year.

Then on August 31, it was announced that Nexstar executed an option to purchase dual Fox and CW affiliate WNAC-TV in Providence, Rhode Island, for $64,000. The option had been in place since 2003 when LIN TV owned sister station, then and now CBS affiliate WPRI-TV with Nexstar assigning the WNAC license to Mission. The sale was completed on June 16, 2021.

On May 17, 2023, Mission announced a deal to acquire MyNetworkTV affiliate WADL in Detroit (licensed to Mount Clemens) from founder Adell Broadcasting for $75 million. Mission will once again contract with Nexstar to operate the station much like Mission's other stations, effectively ending 34 years of local ownership. If approved and finalized, WADL would have been the 30th station in Mission's portfolio and only its second station in Michigan alongside affiliate WLAJ and only the second station without a companion Nexstar station alongside WPIX. The sale was called off on May 22, 2024, after Mission filed a non-consummation notice with the FCC.

On March 21, 2024, the FCC ruled Mission's ownership of WPIX to be an illegal circumvention of its ownership limits, due to Nexstar treating the station like its own as well as holding a considerable amount of the company's debt, and ordered Nexstar to either sell it to an independent third party or sell off some of its other stations to buy WPIX outright. The decision came as local marketing agreements and similar licensing deals came under increased scrutiny by the FCC. Nexstar stated its intent to dispute the ruling, claiming that it had always complied with FCC regulations.

Television stations

Stations are arranged alphabetically by state and by city of license.

Media marketStateStationPurchasedCurrent affiliationNexstar sister station(s)KLRT-TVKASNKFQXWTVOWTVWWAWV-TVKLJBKTVEKMSS-TVWLAJKODE-TVKOLRKHMTKWBQKASY-TVKRWB-TVWXXA-TVWPIXWUTRWFXPWYOUWNAC-TVKRBC-TVKCITKAMCKPEJ-TVKSAN-TVKJTLWVNY
Little RockArkansas2013
2013The CW
Grand JunctionColorado2017
Rockford, IllinoisIllinois2004WQRF-TV
Evansville, IndianaIndiana2011The CWWEHT
Terre Haute, Indiana2003ABCWTWO
Davenport, IowaIowa2020Fox
MonroeLouisiana2007KARD
Shreveport, Louisiana2020Fox
LansingMichigan2020WLNS-TV
JoplinMissouri2002ABCKSNF
Springfield–Branson2003CBS
Hardin–BillingsMontana2004FoxKSVI
Albuquerque–Santa FeNew Mexico2020The CWKRQE
2020MyNetworkTV
Roswell2020The CW
AlbanyNew York2020FoxWTEN
New York City2020The CWNone
Utica–Rome2004
EriePennsylvania1998FoxWJET-TV
Wilkes-Barre–Scranton1998CBSWBRE-TV
ProvidenceRhode Island2021FoxWPRI-TV
Abilene–SweetwaterTexas2003NBCKTAB-TV
Amarillo1999FoxKAMR-TV
Lubbock2003ABCKLBK-TV
Odessa–Midland2020FoxKMID
San Angelo2003NBCKLST
Wichita Falls1999FoxKFDX-TV
BurlingtonVermont2013ABCWFFF-TV

Former stations

Media marketStateStationPurchasedSoldWUPN-TVWUXP-TVKCPN-LDKGBT-TVKJBO-LD
Greensboro–Winston-SalemNorth Carolina19962001
NashvilleTennessee19962001
AmarilloTexas19992021
Harlingen–Brownsville20212021
Wichita Falls19992021

References

References

  1. "Mission Broadcasting, Inc.".
  2. "Contact – Mission Broadcasting, Inc".
  3. "Yahoo Finance - Stock Market Live, Quotes, Business & Finance News".
  4. (June 9, 2010). "Virtual Duopolies Coming Under Fire". TVNewsCheck.
  5. (1997-03-26). "FCC Report: Sullivan Broadcasting".
  6. Schneider, Michael. (November 18, 1999). "Sinclair files for duopolies".
  7. (19 May 1998). "NEXSTAR BROADCASTING GROUP INC (Form: S-1/A, Received: 12/23/2002 08:05:42)".
  8. Television Inc, Gray. (19 December 2013). "Gray To Divest Certain Hoak Markets To Nexstar".
  9. [http://licensing.fcc.gov/prod/cdbs/pubacc/Auth_Files/1641591.pdf Notice] {{Webarchive. link. (February 28, 2017 . ''CDBS Public Access'', [[Federal Communications Commission]], February 27, 2017, Retrieved February 28, 2017.)
  10. "Consummation Notice, CDBS Public Access, Federal Communications Commission".
  11. Aftab, Hassan. (6 April 2020). "Mission Broadcasting to buy certain assets of Marshall Broadcasting TV stations". S&P Global Market Intelligence.
  12. [http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1820604&Service=DT&Form_id=905&Facility_id=54011 "Consummation Notice"], ''CDBS Public Access'', [[Federal Communications Commission]], September 7, 2020, Retrieved September 10, 2020.
  13. Gubagaras, Mark Anthony. (13 July 2020). "Mission Broadcasting to acquire The CW affiliate WPIX". S&P Global Market Intelligence.
  14. McCarter, Rebecca. (30 December 2020). "Scripps completes sale of WPIX".
  15. Jacobson, Adam. (August 18, 2020). "Mission Accomplished: A Nexstar Shared Services Partner Shift In Albuquerque". Radio & Television Business Report.
  16. Jacobson, Adam. (August 21, 2020). "Mission Consolidation Continues With Michigan, N.Y. Moves". Radio & Television Business Report.
  17. [http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1823475&Service=DT&Form_id=905&Facility_id=55049 "Consummation Notice"]. ''CDBS Public Access'', [[Federal Communications Commission]], November 17, 2020, Retrieved November 17, 2020.
  18. [http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1823593&Service=DT&Form_id=905&Facility_id=36533 "Consummation Notice" (WLAJ)], ''CDBS Public Access'', [[Federal Communications Commission]], November 25, 2020, Retrieved November 25, 2020.
  19. (March 2024)
  20. Jacobson, Adam. (August 31, 2020). "The Mission Consolidation Train Rolls Into Rhode Island". Radio & Television Business Report.
  21. [http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1826473&Service=DT&Form_id=905&Facility_id=73311 "Consummation Notice"], ''CDBS Public Access'', [[Federal Communications Commission]], June 18, 2021, Retrieved June 21, 2021.
  22. (May 17, 2023). "Assignments". [[Federal Communications Commission]].
  23. [https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076f9188269b2a01882af4389000c1 Form of Station Services Agreement]
  24. TVNewsCheck Staff. (May 18, 2023). "Mission Broadcasting Buying WADL Detroit".
  25. (May 22, 2024). "Non-Consummation Notification". [[Federal Communications Commission]].
  26. Keys, Matthew. (May 22, 2024). "Mission Broadcasting terminates deal to acquire Detroit's WADL".
  27. Hayes, Dade. (2024-03-21). "Nexstar Fined $1.2M By FCC & Could Lose Control Of CW Flagship WPIX-TV In New York; Company Vows To Fight Ruling "Vigorously"".
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