Miss Great Britain

History

Following World War Two, a number of seaside resorts around the United Kingdom introduced beauty contests. The first, held in Morecambe in 1945, went on to become Miss Great Britain.

The contest began in the summer of 1945 under the name "Bathing Beauty Queen", organised by the Morecambe Town Council in partnership with the ‘Sunday Dispatch’ newspaper. Morecambe went on to become the home of Miss Great Britain between 1956 and 1989.

The first ever Miss Great Britain final was watched by 4,300 people in a continuous downpour. The winner received a cup and according to the local newspaper "a paltry prize" of seven guineas as well as a swimsuit. Prize money increased to £100 the following year, £500 the next and reached £1000 in the fifties due to its popularity. The contest continued to offer the largest prize fund of any competition run by a municipal authority.

Heats of Miss Great Britain took place in Mecca dance halls. Between 1951 and 1957 the winner of Miss Great Britain qualified for entry in the Miss World contest.

The sixties saw the beginning of the decline in British seaside holidays with families increasingly able to afford trips abroad. A new competition format was needed and was realised with the introduction of television to Miss Great Britain in 1971, a Yorkshire Television production for ITV that drew an audience of millions. By 1978, the prize fund had increased to £10,000 thanks to the competition's sponsors, and the popularity of the competition was again on the rise.

In 1981 the television rights were bought by the BBC. In 1984, the controller of BBC1 Michael Grade, announced that the 1985 contest would be the last televised on the BBC. Grade stated that the contest "no longer merits national air time. They are an anachronism in this day and age of equality and verging on the offensive." Jill Saxby, who later married the snooker star Willie Thorne therefore became the last Miss Great Britain to be crowned on television in 1985.

Morecambe Town Council put the contest up for sale following the 1989 final and there were no contests held for a number of years

Notable Miss Great Britain Contestants

Notable contestants in the Miss Great Britain contest have included:

• Anne Heywood, a film actor during the 1950s–80s, won the title in 1950 under her real name of Violet Pretty.
• Leila Williams, a presenter of the children's television programme Blue Peter between 1958 and 1962, won the title in 1957.
• Marti Caine, a comedian, competed in 1961 under her real name of Lynne Shepherd.
• Nina Carter, a future Page 3 girl, appeared in the 1971 final under her real name of Penny Mallett.
• Debbie Greenwood, who later became a breakfast television presenter, won the title in 1984.
• Danielle Lloyd, a model and TV personality, won the title in 2006. Controversy led to Preeti Desai replacing Lloyd in 2006. However, Lloyd was reinstated in 2010 by the owner of the Miss Great Britain pageant between 2009 to 2011.
• Sophie Gradon, a model and TV personality, won the title in 2009.
• Zara Holland won the title in 2015 and was stripped of it in 2016 after having sex on the TV dating show Love Island.
• Leilani Dowding, an activist, TV personality, and former Page 3 girl and glamour model, became the first woman of Asian descent to win when she took the title in 1998.

2006 event

In November 2006, the original winner, Danielle Lloyd, was stripped of her title due to allegations of her involvement with one of the judges and her agreement to pose for Playboy magazine. A poll of readers of The Sun newspaper selected Preeti Desai as Lloyd’s replacement. This made Desai the first woman of Indian heritage to hold the Miss Great Britain title, albeit for only six months. However, in 2010, the pageant organizer Liz Fuller reversed this decision, reinstating Danielle Lloyd as the rightful winner and thereby annulling Desai's title.

2007 event

Rachael Tennent, a project co-ordinator, was awarded the crown of Miss Great Britain. Along with the crown, the new titleholder was gifted a car, jewellery and a modelling contract. Tennent had previously competed for the Miss Scotland 2006 title which she placed 2nd runner-up. The event was held in Grosvenor House in Park Lane, London. Tennent did not complete her reign which resulted in Gemma Garrett (Miss Great Britain 1st Runner Up 2007) taking over the title of Miss Great Britain for the rest of the year.

2009 event

The event took place on 12 May 2009 at the Café de Paris in Central London. A strong PR campaign was orchestrated to re-brand the event to the nation, with some 70,000 online entrants being whittled down through national heats to the final 12 girls. Heavily covered by the media, the eventual winner was Miss Newcastle - Sophie Gradon who won Miss Great Britain at the age of 23 years old.

Title holders

Archives

Archives of Miss Great Britain are held at The Women's Library at the Library of the London School of Economics. Most surviving material is held at Lancashire Archives as part of the Morecambe and Heysham Borough Council collection.

References

References

1. Hill, Mike. (28 November 2020). "Golden age of the beauty pageant when hopefuls flocked to Lancashire". Lancashire Evening Post.
2. (2008). "Beauty Contests". OUP USA.
3. "Records of Miss Great Britain".
4. (18 November 1984). "BBC to Stop Televising Beauty Pageants". [[The New York Times]].
5. (2007-10-22). "Miss Great Britain".
6. (2010-01-12). "Danielle Lloyd Miss GB title reinstated".
7. "History {{!}} Miss Great Britain".
8. (27 February 2008). "Goodbye Rachel, Hello Gemma!".
9. (9 May 2008). "ChronicleLive - News - Today's Chronicle - Winner of Miss Newcastle 2008 revealed".