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Mirabella

Former women's magazine (1989–2000)


Former women's magazine (1989–2000)

FieldValue
image_fileMirabella Jan 1997.jpg
image_altMirabella cover, 1997
image_captionMirabella cover, 1997
editorRoberta Myers (1997–2000)
editor_titleEditor-in-chief
previous_editorAmy Gross (1989–1993, 1995–1997), Gay Bryant (1993–1995)
categoryWomen's magazine
frequencyMonthly (1989–1995), Bimonthly (1995–2000)
publisherSusan Blank (1999–2000)
founderGrace Mirabella
founded1989
firstdate
finaldateApril 2000
companyHachette Filipacchi
countryUnited States
basedNew York City
languageEnglish
website
issn1044-5153

Mirabella was a women's magazine published from June 1989 to April 2000. It was created by and named for Grace Mirabella, a former Vogue editor in chief, in partnership with Rupert Murdoch.

It was originally published by News Corporation, and it became the property of Hachette Filipacchi in 1995. Known as a smart women's magazine, it suffered in comparison to Elle, a more lighthearted issue from the same publisher. Declining ad revenue contributed to a reported $9 million loss in 1999, and the magazine folded immediately after the debut of Oprah Winfrey's magazine O in April 2000.

''Mirabella'''s circulation stood at 558,009 at the time of its demise.

Editors

  • Amy Gross (1989–1993, 1995–1997)
  • Gay Bryant (1993–1995)
  • Dominique Browning (1995)
  • Roberta Myers (1997–2000)

Editions

  • Mirabella (United States, 1989–2000)
  • Mirabella (United Kingdom, 1990–?)

References

References

  1. (May 19, 2000). "From Mirabella to U.S. Edition of Elle". The New York Times.
  2. "Grace Mirabella". Vogue.
  3. (February 22, 2000). "'Mirabella' publisher moves to 'W', 'Mirabella names acting publisher". Advertising Age.
  4. (January 1989). "Mirabella Magazine".
  5. Elder, Sean. (April 28, 2000). "Mirabella folds". Salon.
  6. John David Ebert. (September 2, 2011). "The New Media Invasion: Digital Technologies and the World They Unmake". McFarland.
  7. Bercovici, Jeff. (May 2000). "T'wasn't beauty killed Mirabella but beastly bungles". Media Life Magazine.
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