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Milk-Bone

Brand of dog biscuit

Summary

Brand of dog biscuit

Field	Value
name	Milk-Bone
logo	Milkbone brand logo.png
image	Milk-Bone factory, Buffalo, New York.jpg
caption	Milk-Bone factory in Buffalo, New York
producttype	Dog biscuit
currentowner	J.M. Smucker (2015)
country	U.S.
introduced
previousowners	{{plainlist
website
module
module1

F.H. Bennett Biscuit Company (1908)
National Biscuit Company (1931)
NABISCO (~1971)
NABISCO Brands (1981)
Kraft Foods (1985)
Del Monte Foods (2006)
Big Heart Pet Brands (2014) Milk-Bone is a brand of dog biscuit. It was established in 1908 by the F.H. Bennett Biscuit Company, which operated a bakery located in the Lower East Side of New York City. The biscuit was originally named "Maltoid" and was a bone-shaped treat formulated with meat, cereals, milk, and liver oil. The biscuits sold in the USA are made in Buffalo, New York.

The company is part of the Del Monte Foods Co. group.

History

Sometime between 1915 and 1926, the biscuit was simply named "Milk-Bone", owing to the high composition of cow's milk. In 1931, the bakery was acquired by the National Biscuit Company (now Nabisco). The biscuit was the only Bennett product carried over after the acquisition.

Over the next few decades, the Milk-Bone was expanded to include a number of different flavors, such as chicken and beef. The marketing focus was also shifted from Milk-Bone being merely a dog treat to a product that promoted cleaner teeth and better breath. Nabisco, under the ownership of Kraft Foods, sold the Milk-Bone rights to Del Monte Foods in May 2006.

In 2014, Del Monte Foods sold their Consumer Brands division to Del Monte Pacific Limited and focused exclusively on pet products, legally becoming Big Heart Pet Brands.

On February 3, 2015, The J.M. Smucker Company announced the acquisition of Big Heart Pet Brands.

A box of Milk-Bone treats makes an early product placement appearance in the 1924 silent film The Tomboy, and this product was the basis for a line from the TV sitcom Cheers, spoken by George Wendt's character Norm: "It's a dog-eat-dog world and I'm wearing Milk-Bone underwear."

A box of Milk-Bone Biscuits can be seen, in cartoon form, in Mickey's Surprise Party (1939), a theatrical advertisement/cartoon short produced by Walt Disney Productions for Nabisco. Pluto is seen presenting Minnie's dog Fifi with a box of Milk-Bone Biscuits; she happily accepts them and thanks Pluto by kissing him.

Notes

References

(October 23, 2007). "Learn from the past".
[http://www.wgrz.com/news/news_article.aspx?storyid=52474 Celebrating Made in WNY: MilkBone], [[WGRZ]].com, 2007.
(December 14, 2011). "Top 15 des entreprises internationales d’aliments pour animaux de compagnie".
"Consolidated Financial Statements". Del Monte foods holdings limited and subsidiaries.
(2014-02-19). "Big Heart Pet Brands is the New Name for Del Monte Foods' Pet Products Business; Now Largest Standalone Pet Products Company in North America". [[Business Wire]].
Mackinnon, Jim. (2015-02-03). "J.M. Smucker adds major pet food brands in 'transformational' $5.8 billion purchase". [[Akron Beacon Journal]].

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

dog-food-brands del-monte-foods-brands nabisco-brands products-introduced-in-1908 american-brands the-j.m.-smucker-co.-brands 1908-establishments-in-the-united-states

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