Metro (magazine)

History

Origins

Metro was established in 1981. The debut of the magazine coincided with the rapid expansion of the New Zealand economy that occurred from 1984, following the election of the Fourth Labour Government, which implemented widespread neoliberal deregulation and economic reform. The increased access to imported luxury goods made Metro magazine an attractive media environment for advertisers.

From Metro's ninth issue in March 1982 until 2002, the magazine featured an influential gossip column called Felicity Ferret. The writer was anonymous, although in May 2006 Auckland restaurant owner Fran Fisher told Metro that she had pitched the idea to editor Warwick Roger in 1982, and had contributed to it – along with Roger – until she left New Zealand in December 1983. The Ferret's initials hinted at her own name. While multiple writers were known to have written for the column over the years, after 1983 the Ferret was suspected to be largely the work of a former model and notorious Auckland socialite, Judith Baragwanath. In 1994, newspaper columnist Toni McRae sued Metro's publishers over a reference to her in Felicity Ferret. A court awarded McRae damages of $375,000, later reduced to $100,000.

''North and South''

Metro magazine's success led to the launch of a sister title, North and South, edited by Robyn Langwell. This publication took a wider look at New Zealand regional stories. Langwell was editor of North & South until June 2007. A third title, the women's interest magazine More, was launched before the stable was bought by ACP Media, an Australian publishing consortium.

Both Metro and North & South have won awards for publishing and journalism and Metro, in particular, has been well known for its standard of photography and design under its art directors William Chen and Jenny Nicholls. This tradition is still strong, with Metro winning Best Art Director (Charlie McKay) at the 2010 Qantas Media Awards.

Bauer Media, 2013–2020

ACP Media was the owner of Metro until 2013 when the magazine was acquired by Bauer Media Group. ''Metro'''s fortunes have varied since Warwick Roger gave up the editor's chair. The appointment of Bill Ralston saw dramatic shifts in the magazine's editorial focus away from the rigor of Roger's style to a more flamboyant, celebrity style format. Sales were disappointing and a period of decline followed.

The magazine was relaunched as a large format glossy title while led by Nicola Legat, a long-time contributing journalist. The changes were intended to reverse the decline of sales and readership. At its peak, Metro sold 40,000 copies, but this had fallen to less than 20,000. During this period the society scandal column Felicity Ferret was dropped from *Metro'''s pages. The Ferret briefly returned to the pages of *Metro'' in 2009.

In 2005, Legat left the magazine to join publishing company Random House. She was replaced by Lauren Quaintance, a former North and South writer, who oversaw a 5 per cent increase in circulation. Quaintance left in June 2007 to return to the Sydney Morning Herald and the long-serving deputy Bevan Rapson was appointed acting editor.

A makeover in 2009 saw Metro changed to a smaller size, and the incorporation of Citymix magazine within its pages.

In mid-2010, Rapson was replaced as editor by Simon Wilson, a Metro senior writer and former editor of Cuisine and Consumer, the magazine published by the Consumers' Institute of New Zealand. In 2010, Wilson oversaw a 25 per cent increase in Metro's readership, according to Nielsen Media Research. In August 2015 Susannah Walker became the editor of the magazine, replacing Simon Wilson in the post. Henry Oliver joined as editor in January 2019.

Changing hands, 2020–present

In early April 2020, the Bauer Media Group closed down Metro and several of its New Zealand operations in response to the economic effects of the COVID-19 pandemic in New Zealand. On 17 June 2020, Sydney investment firm Mercury Capital purchased Metro as part of its acquisition of Bauer Media's New Zealand and Australian media assets. On 17 July, Mercury Capital confirmed that it would be selling Metro to the independent publisher Simon Chesterman who formed Metro Media Group with editor Henry Oliver and others.

In November 2020, Metro returned to the newsstand as a bigger, bolder quarterly publication with a exclusive essay by Lorde about her travels to Antarctica. In May 2023, Metro Media Group was sold to Auckland-based investment firm Still.

Henry Oliver served as editor until mid October 2025. Metro chairperson and Still's projects director Sam Johnson announced that the company would hire several guest editors to edit Metro until it could afford to hire full-time staff.

References

References

1. [http://www.acpmedia.co.nz/ACPMagazines/Metro/tabid/124/Default.aspx Metro at ACP Media]
2. "Metro". Bauer Media Group.
3. Oliver, Henry. (31 March 2021). "One year after the NZ magazine apocalypse". [[The Spinoff]].
4. (2 April 2020). "Govt 'could have given half-a-million' to help Bauer but publisher didn't want it, Faafoi says". [[Stuff (website).
5. (17 July 2020). "Bauer resumes publishing of The Listener and NZ Woman's Weekly after Mercury Capital takes over". [[The New Zealand Herald]].
6. Edmunds, Susan. (17 July 2020). "The Listener and other Bauer mags return – some may be gone for good". [[Stuff (website).
7. (23 November 2020). "Metro is back".
8. (4 December 2009}}
   - {{cite web). "Metro Magazine's The Best of Auckland 2009". Crime Watch.
9. Olds, Jeremy. (1 October 2017). "Word is out: the death of gossip in New Zealand". Sunday Magazine.
10. Fisher, Fran. (May 2006). "Fur & Loathing in Auckland". Metro.
11. (20 July 2024). "Gossip rival's $100,000 court battle". [[The New Zealand Herald]].
12. (24 August 2015). "Arrivals & Departures: Simon Wilson steps back as Metro taps new ed". Mad Daily.
13. Edmunds, Susan. (17 June 2020). "Bauer Media NZ bought by Australian investment company". [[Radio New Zealand]].
14. Hunt, Elle. (2021-01-16). "The remarkable bounceback of New Zealand's magazines". The Guardian.
15. "Metro — Going South".
16. (30 May 2023). "Metro magazine sold, again, to emerging 'beautiful business' conglomerate Still".
17. (30 May 2023). "Kiwi magazine Metro gets unconventional new owner".
18. (18 October 2025). "RIP Metro magazine: 1981 – 2025". [[The Spinoff]].