From Surf Wiki (app.surf) — the open knowledge base

Metrica

British reputation management company

Field	Value
name	Metrica
type	Privately owned
foundation	1993
num_employees	200+
location	140 Old Street, EC1V 9BJ London, UK
United States
Australia
area_served	Worldwide
key_people	Richard Bagnall, (Managing Director)
Paul Hender, (Media Analysis Director)
Kristin Wadge, (Business Strategy Director)
Michael Ishmael, (IT Director)
Jason Weekes, (Director of Business Development)
parent	The Gorkana Group
industry	PR Measurement

homepage	www.metrica.net

United States Australia Paul Hender, (Media Analysis Director) Kristin Wadge, (Business Strategy Director) Michael Ishmael, (IT Director) Jason Weekes, (Director of Business Development)

Media Analysis

Media Evaluation

Content Analysis

PR Planning

Reputation management

Market Research

Metrica is a global media analysis, media evaluation and PR planning consultancy and is now part of the Gorkana group. Headquartered in London, the business was founded in 1993, by Mark Westaby. The company works in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.

History

The business was founded in 1993 by Mark Westaby, director of Portfolio Communications. Since 1996 the company has been run by Media Analysis Director Paul Hender and Managing Director Richard Bagnall.

Metrica's Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations.

In October 2009, Metrica was acquired by Durrants, a provider of media monitoring services. In April 2010, Durrants also acquired Gorkana, a media database and portal for PRs and journalists. The three companies together form The Gorkana Group.

On 22 November 2010, Durrants announced it has taken a stake in Brighton-based social media monitoring company Brandwatch.

Services

The company specialises in analysing and measuring all forms of media, including broadcast, print, online, social media & CGM (Consumer Generated Media).

Metrica offers the following services: media evaluation, social media monitoring, Social media measurement and evaluation, PR planning, market research and consultancy.

Membership

Metrica is a founding member of The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

References

[http://www.prweek.com/channel/ConsumerEntertainment/article/948019/Durrants%20acquires%20Metrica%20to%20boost%20media%20analysis%20offering/ PR Week UK, 26 October 2009]
[https://web.archive.org/web/20100411050013/http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/7564911/Gorkana-founders-online-for-20m-windfall.html Telegraph.co.uk, 8 April 2010]
[https://finance.yahoo.com/news/Durrants-Invests-in-prnews-2937098060.html?x=0&.v=1/ Yahoo! Finance, 22 November 2010]

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

consulting-firms-established-in-1993 reputation-management-companies

Want to explore this topic further?

Ask Mako anything about Metrica — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report