Mercury Lounge

History

The Mercury Lounge was founded in 1993 by Michael Swier, Michael Winsch, and Brian Swier, the three of whom went on to open a string of venues and promotions companies in New York City and Los Angeles. The Mercury Lounge is an independent indie venue to this day, and is known for launching the careers of many talented bands.

In 2016, the Mercury Lounge, the Bowery Ballroom, and its founders parted ways with promotions company Bowery Presents when it was acquired by AEG. (The Bowery Presents was cofounded in 2004-05 by Michael Swier, John Moore, Michael Winsch, and Brian Swier in order to promote live shows in open venues.)

The Mercury Lounge and The Bowery Ballroom retained their independence and are no longer affiliated with the Bowery Presents and book their own shows. The two clubs have formed joint ventures with Live Nation.

The building in which the Mercury Lounge resides has an interesting history. Located at 217 East Houston Street, the space once housed the servants to the Astor mansion on Fifth Avenue, and even connected to it via an underground labyrinth of tunnels. In the early part of the 20th century, Garfein's Restaurant occupied the space, and from 1933 to 1993 the storefront housed a tombstone seller.

Notable acts

In 2000, the New York City band The Strokes got their start after playing the Mercury Lounge. Ryan Gentles, the Mercury Lounge's booker, quit his job to become the band's manager. Other acts include Radiohead, Chris Martin, Arcade Fire, Lady Gaga, Katy Perry, the Yeah Yeah Yeahs, Lana Del Rey, Interpol, Palomar, Rival Schools, PaperDoll, Sarah Kinsley, Hayes Warner and Mates of State. and numerous others.

References

References

1. (August 14, 2014). "Blogging 'Bout The Band: Playing The Mercury Lounge".
2. Farley, Donovan. (December 4, 2018). "The Muckers' Long Road to Freedom".
3. "Mercury Lounge {{!}} in Lower East Side, New York".
4. Farley, Donovan. (December 4, 2018). "The Muckers' Long Road to Freedom".
5. Carlson, Jen. (August 14, 2007). "New Venue Alert: Terminal 5". Gothamist.
6. Holt, Fabian. (2020). "Everyone Loves Live Music: A Theory of Performance Institutions". University of Chicago Press.
7. Sisario, Ben. (August 2, 2017). "Bowery Ballroom and Mercury Lounge Split From Concert Promoter Bowery Presents". The New York Times.
8. Hughes, Hilary. (July 8, 2015). "Michael Swier's Musical Manifest Destiny Reaches From the Bowery to Los Angeles".
9. Hughes, Hilary. (July 13, 2015). "Michael Swier Is the Proud New Yorker Behind L.A.'s Coolest New Music Venue".
10. Aswad, Jem. (December 18, 2017). "Live Nation Forms New Venture With New York's Bowery Ballroom and Mercury Lounge".
11. Ticketfly. "New York City's Legendary Bowery Ballroom and Mercury Lounge Join the Pandora-Ticketfly Platform".
12. "Mercury Lounge".
13. "The Strokes Biography". Allmusic.com.
14. (May 2018). "A guide to the city's small music venues".