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Mercure (hotel)

International hotel brand

Field	Value
name	Mercure Hotels
logo	[[File:MercureHotels logo 2020 RGB.png	150px]]
locations	899 (2021)
type	Subsidiary
industry	Hospitality
founded
area_served	61 countries (2021)
hq_location_city	Issy les Moulineaux
hq_location_country	France
parent	Accor
homepage

Mercure is a French midscale hotel chain owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a major part of the company's midscale hotel portfolio, alongside Novotel. As of 2021, Mercure operated 949 hotels in 63 countries. Outside Europe, Accor additionally uses the Grand Mercure brand, an upscale subsidiary in currently 12 countries.

History

The former logo of Mercure Hotels which is still found on many properties.

Foundation and early years

The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand within the group.

In 1989, Mercure opened its 100th hotel. In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels. Several hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were also rebranded into Mercure hotels.

Development since 2000

By 2001, 655 Mercure hotels were in operation worldwide. In 2007, following the launch of Accor's new brands MGallery, Pullman Hotels and Resorts and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.

In 2010, Mercure launched an expansive refurbishment program for its hotel rooms. In 2011, Accor signed a deal with Jupiter Hotels in the United Kingdom to rebrand 24 of their properties into Mercure hotels. In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market. In 2015, Mercure launched in Colombia and opened three Grand Mercure hotels in Brazil.

Business figures

Year	Hotels	Rooms
2023	949	126,074
2022	904	119,591
2021	899	119,007
2020	875	114,926
2019	842	110,228
2018	810	104,969
2017	779	100,160
2016	747	95,894
2015	741	93,897
2014	711	89,203
2013	758	95,571
2012	804	99,853
2011	773	94,813

References

"Key indicators".
"Mercure by Accor".
(2009). "Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean". Berghahn Books.
(24 September 1998). "L'accueil des animaux".
(19 April 2001). "70 nouveaux".
(6 September 2007). "Entretien avec Gilles Pélisson".
(29 June 2012). "Mercure injects new life into its network of 725 hotels and accelerates its global expansion".
(9 July 2012). "Accor reveals new Mercure guestroom design".
(3 October 2011). "24 hotels join Mercure network in the UK".
"Accor tailors Mercure for China, Hospitality Net, 1 March 2012".
(31 August 2015). "AccorHotels opens a third brand in Colombia".
(4 February 2015). "Three new Accor hotels in Recife, Brazil".

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

accor french-brands hotels-established-in-1973 french-companies-established-in-1973

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