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Mazda Demio

Small car manufactured and marketed globally by Mazda

Summary

Small car manufactured and marketed globally by Mazda

FieldValue
nameMazda Demio
image2000 Mazda 121 (DW Series 2) Metro Shades hatchback (2016-01-04) 01 (cropped).jpg
caption2000 Mazda 121 Metro Shades (Australia)
manufacturerMazda
akaMazda 121 (1996–2002)
Mazda2 (2002–2019)
production1996–2019
classSubcompact/Supermini (B)
layoutFront-engine, front-wheel-drive
platformMazda D platform
predecessorFord Festiva/Mazda 121
Autozam Revue
successorMazda2 (DJ) (renamed to)

Mazda2 (2002–2019) Autozam Revue

The Mazda Demio is a small car manufactured by Mazda from 1996 to 2019. While sold across four generations in the domestic Japanese market, the Demio nameplate was rarely used outside of Japan, where it was usually called the Mazda2. The Demio nameplate was retired in 2019 as Mazda changed over to "Mazda2" for their home market as well. It has been described as a supermini or a subcompact car, and is a part of the B-segment of the European car market.

The Demio is built on the Mazda D platform and was preceded by two other small cars based on the platform: the Ford Festiva (designed and built by Mazda for Ford and also sold as the Mazda 121) that was introduced in 1986 and the Revue (sold by Mazda's Autozam marque) introduced in 1990. The name "Demio" is derived from Latin meus to show possession, which in many Romance languages has become "mio."

The third generation Demio was among the top three finalists of the World Car Awards, which it won, while the fourth generation won the 2014–2015 Car of the Year Japan.

The first generation Demio was sold as the Ford Festiva Mini Wagon in some markets.

{{anchor|first generation|DW|1996}} First generation (DW; 1996)

Ford Festiva Mini Wagon Valencia, Spain (Ford Spain) Bogotá, Colombia (CCA) | 1.3 L B3E/B3-ME I4 | 1.5 L B5E/B5-ME I4 4-speed automatic

When it came to redesigning the sedan-only Revue, Mazda came up with a tall hatchback, minivan-esque package - the Revue, at 1.5 m, had also been unusually tall. Introduced in a time full of negative press coverage for the company, the Demio became a surprise hit for Mazda in Japan, and also foreshadowed B-segment minivans such as the Opel Meriva, Fiat Idea and the Renault Modus.

A concept model previewing the DW series, called the Mazda BU-X was shown in 1995.

At its introduction in 1997, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.

Production of the new Demio started in July 1996 (sold as the 121 outside Japan and Europe) used the DW platform. Ford retailed a version in Japan as the Ford Festiva Mini Wagon. In 1997, the Mazda logo was changed to the current logo. The Demio received a horizontal grille in September 1998 for Japanese market. The Demio received a facelift in December 1999 with a revised exterior, redesigned dashboard, cabin air filtration, retuned automatic transmission, and available DSC. The original Demio was replaced in 2002.

Engines

  • 1.3 L B3-ME I4 (1996–1999)
  • 1.5 L B5-ME I4 (1996–1999)
  • 1.3 L B3E I4, 83 PS/ 108 Nm (1999–2002)
  • 1.5 L B5E I4, 100 PS/ 127 Nm (2000–2002)

Production

The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007 when the DE model replaced it.

File:1996-1997 Mazda 121 (DW) Metro hatchback 01.jpg|1996–1997 Mazda 121 Metro (Australia; pre-facelift) File:Mazda Demio 1998.jpg|1998–1999 Mazda Demio (Japan; pre-facelift) File:1999-2001 Mazda Demio.jpg|1999–2002 Mazda Demio (Japan; facelift) File:1999-2001 Mazda Demio rear.jpg|1999–2002 Mazda Demio (Japan; facelift) File:1996 Ford Festiva Miniwagon.JPG|1996 Ford Festiva Mini Wagon File:Japanford festivaminiwagon dw3wf 1300jx 1 i.jpg|Interior (Japan; pre-facelift)

{{anchor|2002}} Second to fourth generation (2002–2019)

Main article: Mazda2

Beginning with the 2002 second generation Demio, export models received "Mazda2" badging. The third generation appeared in early 2007, followed by a fourth generation in September 2014. Mazda continued to call the car Demio in its home market (and some select export markets) until the nameplate was retired in favor of the global moniker in September 2019.

| File:Mazda Demio 13C-V DE3FS.JPG | Third generation Mazda Demio | File:Mazda Demio XD Touring L Package.jpg | Fourth generation Mazda Demio

References

References

  1. (2008). "World Car of the Year Awards". World Car Awards.
  2. De Guzman, Marcus. (2014-10-13). "All-new Mazda2/Demio wins the Japanese Car of The Year award". Autoindustriya.com.
  3. (2006-05-15). "Mazda Style: 25 Years of Design". WorldCarFans.
  4. (2019-07-18). "The World Says Goodbye to the Mazda Demio".
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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