Marketplace (radio program)

History

Marketplace was founded in 1989 by James Russell in Long Beach, California. It was initially affiliated with KLON-FM at Cal State—Long Beach and distributed by American Public Radio, later renamed Public Radio International. The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), which acquired the show, and later, in 1990, with the underwriting of General Electric. USC became the only university in the U.S. at the time to produce a daily news program distributed nationally.

In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions from USC. This acquisition was the subject of a lawsuit by Public Radio International, which said it had not given its contractually required approval for the sale.

In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.

Demographics

As of 2014, Marketplaces programs reached upwards of 12 million listeners with an average income of $101,000.

Companion programs

''Marketplace Morning Report''

The Marketplace Morning Report is a seven-minute, thirty-second broadcasts that replace the business news-oriented "E" segment of NPR's Morning Edition on subscribing public radio stations. The show has been hosted by David Brancaccio since 2013. There are seven feeds of the Marketplace Morning Report from 5:51:30 a.m. ET to 11:51:30 a.m. ET, updated as news develops.

Because of the popularity of the Marketplace Morning Report, NPR struck a deal with APM to incorporate the segment into the second hour of Morning Edition, bringing the segment to all listeners, even if the station doesn't subscribe to Marketplace.

Podcasts

All two radio programs, Marketplace, and Marketplace Morning Report, are made available as free podcasts. In 2015, Marketplace began to offer non-broadcast-only podcasts: Actuality (2015–2016 with Quartz), Codebreaker, and Corner Office. In 2016, The Uncertain Hour and Make Me Smart were added.

Marketplace currently produces the following podcasts: Make Me Smart, hosted by Kimberly Adams and Kai Ryssdal; The Uncertain Hour, hosted by Krissy Clark; This Is Uncomfortable, hosted by Reema Khrais; Million Bazillion, hosted by Bridget Bodnar and Ryan Perez; and How We Survive.

Discontinued programs

The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014. Marketplace Weekend was cancelled in 2018. The Marketplace Minute Morning Brief was cancelled on June 30, 2023. The remaining Marketplace Minute programs (Marketplace Minute Midday and Marketplace Minute Closing Bell) were cancelled on July 12, 2024.

Awards

Marketplace has been the recipient of multiple awards, including:

• Emmy (2013): Big Sky, Big Money
• Edward R. Murrow Prize (2012): The Chinese Student Syndrome
• National Headliner Award (2007): Labor Shortage
• Peabody Award (2000): Radio

Staff

Hosts

• Kai Ryssdal – Marketplace, Corner Office, Make Me Smart
• David Brancaccio – Marketplace Morning Report
• Kimberly Adams – Make Me Smart
• Krissy Clark – The Uncertain Hour
• William Lee Adams – Marketplace Morning Report from the BBC World Service
• Reema Khrais – This Is Uncomfortable

Contributors

• Stephen Beard – Bureau Chief, London
• Nancy Marshall-Genzer – Senior Reporter, Washington
• Amy Scott – Correspondent, Baltimore
• Jennifer Pak, Correspondent, Shanghai
• Krissy Clark – Wealth and Poverty Senior Correspondent, Los Angeles
• Andy Uhler – Reporter, Dallas
• Mitchell Hartman – Correspondent, Portland
• Sabri Ben-Achour – Reporter, New York
• Meghan McCarty Carino – Workplace Culture Reporter, New York

Former lead anchors

• David Brown (2003–2005)
• David Brancaccio (1993–2003)
• Jim Angle (1990–1993)
• Michael Creedman (1989–1990)

References

References

1. "BJ Leiderman, NPR Biography". NPR.
2. [http://www.peabodyawards.com/award-profile/marketplace 60th Annual Peabody Awards] {{Webarchive. link. (May 19, 2024 , May 2001.)
3. "The Program Doctor". Jim Russell Productions.
4. "Jim Russell General Manager, Marketplace Productions".
5. "J.J. Yore Executive Producer, Marketplace Radio".
6. "Marketplace: An Overview".
7. Newton, Ed. (January 18, 1999). "Marketplace: A Decade of Business News Not as Usual".
8. McGill, Douglas C.. (January 2, 1989). "THE MEDIA BUSINESS; Public Radio Begins Business Program". The New York Times.
9. (April 14, 2000). "Minnesota Public Radio Acquires Marketplace Productions".
10. Behrens, Steve. (May 1, 2000). "PRI risks lawsuit with parent MPR over Marketplace".
11. Deveney, Ann. (November 21, 2005). "Founding Director of National Public Radio and President of American Public Media to Speak at Boston University".
12. "SUPPORT US".
13. "David Brancaccio".
14. "Broadcasts".
15. "NPR and APM Bring Marketplace Morning Report to All Morning Edition Listeners".
16. "Marketplace feed/podcast".
17. "Marketplace Morning Report feed/podcast".
18. "Actuality".
19. (June 12, 2015). "Introducing "Actuality," Quartz's new podcast with Marketplace".
20. Roush, Chris. (October 27, 2016). "'Marketplace,' Tech Insider joining forces on 'Codebreaker' podcast".
21. Ryssdal, Kai. (June 26, 2015). "A new podcast: Corner Office from Marketplace".
22. (March 7, 2016). "Introducing 'The Uncertain Hour'".
23. (November 28, 2016). "Introducing 'Make Me Smart with Kai and Molly'".
24. "The Uncertain Hour feed/podcast".
25. "This Is Uncomfortable feed/podcast".
26. "Million Bazillion feed/podcast".
27. "How We Survive feed/podcast".
28. "Marketplace Weekend launches June 28".
29. (May 16, 2018). "A note about Marketplace Weekend".
30. "APM Distribution :: NEWS :: MARKETPLACE MINUTE".
31. "Marketplace's Awards and Honors".
32. (October 1, 2013). "Winners Announced for the 34th Annual News and Documentary Emmy Awards". The National Academy of Television Arts and Sciences.
33. "2012 National Winners". Radio Television and Digital News Association.
34. "2007 – TV/Radio". National Headliner Awards.
35. "Marketplace (Public Radio International)". Peabody.
36. (December 30, 1988). "Marketplace Debut". The San Bernardino County Sun.