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Market share of personal computer vendors
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The annual worldwide market share of personal computer vendors includes desktop computers, laptop computers, and netbooks but excludes mobile devices, such as tablet computers that do not fall under the category of 2-in-1 PCs. The global market leader has been Lenovo in every year since 2013, followed by HP and Dell. Previously, Compaq was the global market leader in the late 1990s until the year 2000, while HP and Dell shared market leadership in the 2000s.
For data about PC vendors' market shares in laptop computers specifically, see Laptop#Historic market share.
Unit sales
Worldwide (1994–2024)
| Year | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | Units (M) | Growth (pct.) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 47.9 | 59.7 | 70.9 | 80.6 | 92.9 | 113.5 | 134.7* | 128.1 | 132.4 | 168.9 | 189.0 | 218.5 | 239.4 | 271.2 | 302.2 | 305.9 | |||
| 23.3 | 24.7 | 17.8 | 13.7 | 15.3 | 22.2 | 18.7* | -4.9 | 3.4 | 27.6 | 11.9 | 15.6 | 9.6 | 13.3 | 11.4 | 1.2 |
| Year | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Units (M) | Growth (pct.) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 351 | 352.8 | 352.7 | 316 | 315.9 | 287.7 | 269.7 | 262.5 | 259.4 | 262.6 | 275 | 339.8 | 286.2 | 241.8 | 245.4 | |||
| 14.7 | 0.5 | -0.0 | -10.4 | -0.2 | -8.9 | -6.3 | -2.7 | -1.3 | 0.6 | 4.8 | 9.9 | -16.2 | -14.8 | 1.3 |
Sales volume worldwide grew rapidly in the late 1990s but declined briefly around the early 2000s recession. Sales increased again for the rest of the decade though more slowly during the late 2000s recession. After substantial growth in 2010, sales volume started declining in 2012 which continued for seven consecutive years until 2019. A consumer-led spike in PC sales occurred in 2020 and 2021 as a result of stay-at-home orders related to the COVID-19 pandemic.
(*) Figures include desktop PCs, mobile PCs, and servers using the Intel x86 processor architecture. 1996–1999 figures exclude x86 PCs.
Worldwide (1975–1995)
| Year | Annual sales | IBM PC compatible | Apple II | Macintosh | Atari 8-bit | Atari ST | Commodore 64 | Amiga | PET | Altair | TRS-80 | NeXT | Other | 1975 | 1976 | 1977 | 1978 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 260,615,000 | 208,062,000 | 4,860,200 | 20,622,000 | 2,000,000 | 2,100,000 | 15,675,000 | 4,022,000 | 219,000 | 25,000 | 1,550,000 | 62,000 | 3,300,000 | Combined Apple: | Combined Atari: | Combined Commodore: |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 5,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5,000 | 0 | 0 | 0 | ||||||||||||||||||||||||||||||||||||||
| 46,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6,000 | 0 | 0 | 40,000 | ||||||||||||||||||||||||||||||||||||||
| 150,000 | 0 | 600 | 0 | 0 | 0 | 0 | 0 | 4,000 | 10,000 | 100,000 | 0 | 50,000 | ||||||||||||||||||||||||||||||||||||||
| 258,000 | 0 | 7,600 | 0 | 0 | 0 | 0 | 0 | 30,000 | 4,000 | 150,000 | 0 | 100,000 | ||||||||||||||||||||||||||||||||||||||
| 580,000 | 0 | 35,000 | 0 | 100,000 | 0 | 0 | 0 | 45,000 | 0 | 200,000 | 0 | 200,000 | ||||||||||||||||||||||||||||||||||||||
| 724,000 | 0 | 78,000 | 0 | 200,000 | 0 | 0 | 0 | 90,000 | 0 | 290,000 | 0 | 424,000 | ||||||||||||||||||||||||||||||||||||||
| 1,400,000 | 35,000 | 210,000 | 0 | 300,000 | 0 | 0 | 0 | 40,000 | 0 | 250,000 | 0 | 605,000 | ||||||||||||||||||||||||||||||||||||||
| 2,800,000 | 240,000 | 279,000 | 0 | 600,000 | 0 | 200,000 | 0 | 10,000 | 0 | 300,000 | 0 | 1,181,000 | ||||||||||||||||||||||||||||||||||||||
| 4,920,000 | 1,300,000 | 420,000 | 0 | 500,000 | 0 | 2,000,000 | 0 | 0 | 0 | 200,000 | 0 | 500,000 | ||||||||||||||||||||||||||||||||||||||
| 6,322,000 | 2,000,000 | 1,000,000 | 372,000 | 200,000 | 0 | 2,500,000 | 0 | 0 | 0 | 50,000 | 0 | 200,000 | ||||||||||||||||||||||||||||||||||||||
| 7,610,000 | 3,700,000 | 900,000 | 200,000 | 100,000 | 100,000 | 2,500,000 | 100,000 | 0 | 0 | 10,000 | 0 | 0 | ||||||||||||||||||||||||||||||||||||||
| 9,000,000 | 5,020,000 | 700,000 | 380,000 | 0 | 200,000 | 2,500,000 | 200,000 | 0 | 0 | 0 | 0 | 0 | ||||||||||||||||||||||||||||||||||||||
| 9,200,000 | 5,950,000 | 500,000 | 550,000 | 0 | 400,000 | 1,500,000 | 300,000 | 0 | 0 | 0 | 0 | 0 | ||||||||||||||||||||||||||||||||||||||
| 15,000,000 | 11,900,000 | 200,000 | 900,000 | 0 | 350,000 | 1,250,000 | 400,000 | 0 | 0 | 0 | 12,000 | 0 | ||||||||||||||||||||||||||||||||||||||
| 21,000,000 | 17,550,000 | 200,000 | 1,100,000 | 0 | 300,000 | 1,250,000 | 600,000 | 0 | 0 | 0 | 12,000 | 0 | ||||||||||||||||||||||||||||||||||||||
| 20,000,000 | 16,838,000 | 100,000 | 1,300,000 | 0 | 300,000 | 700,000 | 750,000 | 0 | 0 | 0 | 12,000 | 0 | ||||||||||||||||||||||||||||||||||||||
| 18,750,000 | 14,399,000 | 100,000 | 2,100,000 | 0 | 300,000 | 800,000 | 1,035,000 | 0 | 0 | 0 | 16,000 | 0 | ||||||||||||||||||||||||||||||||||||||
| 20,800,000 | 18,300,000 | 100,000 | 2,500,000 | 0 | 120,000 | 300,000 | 390,000 | 0 | 0 | 0 | 10,000 | 0 | ||||||||||||||||||||||||||||||||||||||
| 31,050,000 | 27,750,000 | 30,000 | 3,300,000 | 0 | 30,000 | 175,000 | 155,000 | 0 | 0 | 0 | 5 | 0 | ||||||||||||||||||||||||||||||||||||||
| 41,000,000 | 37,200,000 | 0 | 3,800,000 | 0 | 0 | 0 | 50,000 | 0 | 0 | 0 | 0 | 0 | ||||||||||||||||||||||||||||||||||||||
| 50,000,000 | 45,880,000 | 0 | 4,120,000 | 0 | 0 | 0 | 42,000 | 0 | 0 | 0 | 0 | 0 |
Japan
| Year | Annual sales (units sold) | NEC | Fujitsu | Sharp | MSX | last1=Juliussen | first1=Egil | url=https://books.google.com/books?id=gxVNAQAAIAAJ | title=The Computer Industry Almanac 1991 | last2=Juliussen | first2=Karen | publisher=Pearson P T R | year=1990 | isbn=978-0-13-155748-2 | pages=10-47, 10-48}} | 16-bit | Annual | Share | Units | Share | Units | Share | Units | Units | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | ||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 719,000 | 166,000 | ,000 | last1=Methe | first1=David | last2=Mitchell | first2=Will | last3=Miyabe | first3=Junichiro | last4=Toyama | first4=Ryoko | date=January 1998 | title=Overcoming a Standard Bearer: Challenges to NEC's Personal Computer in Japan | url=https://www.researchgate.net/publication/5160396 | journal=Research Papers in Economics (RePEc) | page=35 | via=ResearchGate}} | ,000 | 13% | ,000 | 500,000 | ||||||||||||||||||||||
| 917,000 | 279,000 | url=https://books.google.com/books?id=ch1NAQAAIAAJ | title=Japan Electronics Almanac | date=1990 | publisher=Dempa Publications | page=145 | quote=The domestic shipment value of personal computers in fiscal 1988 totaled (up 23 percent over fiscal 1987); the domestic shipment volume was 1,375,000 (up 14 percent over 1987). The value of domestic shipments has recorded annual growth. Conversely, the volume of domestic shipments of personal computers stabilized at the 1,200,000-nit mark for four years beginning in fiscal 1984. However, this volume began to increase rapidly in fiscal 1988.}} | 39% | ,000 | 11% | ,000 | date=1985 | title=ElectronicsWeek | url=https://books.google.com/books?id=RMMpAQAAMAAJ | magazine=ElectronicsWeek | publisher=McGraw-Hill | volume=58 | issue=13–23 | page=41 | quote=The home computer market in Japan consumed 1.1 million machines last year and is growing modestly in 1985, but it remains essentially a game market. (...) The two largest producers of home computers in Japan—NEC Corp., which claims a 40% market share, and Sharp Corp., which claims 20%—do not use the MSX (Microsoft Extended Basic) system that Microsoft Corp. developed and has licensed to 18 other Japanese companies. Total MSX sales last year are estimated at 350,000 units. But NEC's best-selling 8801-MII is used mostly by university students and small businesses for bookkeeping or document filing; MSX users are overwhelmingly 15 years of age or younger—game fanatics.}} | ,000 | |||||||||||||||||||||
| 789,000 | 398,000 | 1,200,000 | 36% | ,000 | 9% | ,000 | ||||||||||||||||||||||||||||||||||||
| 685,000 | 551,000 | 41% | ,000 | 9% | ,000 | |||||||||||||||||||||||||||||||||||||
| 426,000 | 760,000 | 45% | ,000 | 10% | ,000 | url=https://books.google.com/books?id=ch1NAQAAIAAJ | title=Japan Electronics Almanac | date=1990 | publisher=Dempa Publications | pages=146 | quote=The volume of domestic shipments of the MSX remained at the 150,000 mark, for a marked decline of 56 percent from 1987.}} | |||||||||||||||||||||||||||||||
| 253,000 | 973,000 | 1,375,000 | last1=Dedrick | first1=Jason | url=https://books.google.com/books?id=fNHhBwAAQBAJ&pg=PA83 | title=Asia's Computer Challenge: Threat or Opportunity for the United States and the World? | last2=Kraemer | first2=Kenneth L. | date=1998-08-20 | publisher=Oxford University Press | isbn=978-0-19-028398-8 | pages=83}} | ,000 | 14% | ,000 | 150,000 | ||||||||||||||||||||||||||
| last=Ozsomer | first=Aysegul | url=https://books.google.com/books?id=h7NoO4fITxAC | title=A Dynamic Analysis of Entry Rates in the Global Personal Computer Industry | date=1993 | publisher=Michigan State University (Department of Marketing and Logistics) | pages=36 | chapter=The Japanese Personal Computer Market | quote=Traditionally, dominated by Japanese vendors, the market had reached 2.5 million units in 1989, and 3.3 million units in 1991 (Dataquest Inc.)}} | 41% | 13% | ,000 | |||||||||||||||||||||||||||||||
| url=https://books.google.com/books?id=Kl1HAQAAIAAJ&pg=RA3-SA26-PA17 | title=U.S. Industrial Outlook | date=1993 | publisher=Business and Defense Services Administration | page=26-17}} | 50% | 12% | ,000 | |||||||||||||||||||||||||||||||||||
| 3,300,000 | 52% | 12% | ,000 | |||||||||||||||||||||||||||||||||||||||
| url= | title=U.S. Industrial Outlook | date=1994 | publisher=U.S. Department of Commerce, Bureau of Industrial Economics | page=26-19 | chapter=Japan | chapter-url=https://books.google.com/books?id=Z7W5Pc4L8r8C&pg=SA26-PA19}} | 52% | 12% | ||||||||||||||||||||||||||||||||||
| 2,300,000 | 49% | 7% | ||||||||||||||||||||||||||||||||||||||||
| 43% | 9% | |||||||||||||||||||||||||||||||||||||||||
| 40% | 19% | |||||||||||||||||||||||||||||||||||||||||
| 33% | 23% |
References
References
- (January 25, 2026). "Gartner Says Worldwide PC Shipments Increased 9.3% in Fourth Quarter of 2025 and 9.1% for the Full Year". [[Gartner]].
- (January 11, 2021). "Gartner Says Worldwide PC Shipments Grew 10.7% in Fourth Quarter of 2020 and 4.8% for the Year". [[Gartner]].
- (January 12, 2022). "Gartner Says Worldwide PC Shipments Declined 5% in Fourth Quarter of 2021 but Grew Nearly 10% for the Year". [[Gartner]].
- (January 11, 2023). "Gartner Says Worldwide PC Shipments Declined 28.5% in Fourth Quarter of 2022 and 16.2% for the Year". [[Gartner]].
- (January 11, 2024). "Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year". [[Gartner]].
- (January 16, 2025). "Gartner Says Worldwide PC Shipments Increased 1.4% in Fourth Quarter of 2024 and 1.3% for the Year". [[Gartner]].
- (January 12, 2011). "Gartner Says Worldwide PC Shipments in Fourth Quarter of 2010 Grew 3.1 Percent; Year-End Shipments Increased 13.8 Percent". [[Gartner]].
- (January 11, 2012). "Gartner Says Worldwide PC Shipments in Fourth Quarter of 2011 Declined 1.4 Percent; Year-End Shipments Increased 0.5 Percent". [[Gartner]].
- (January 14, 2013). "Gartner Says Declining Worldwide PC Shipments in Fourth Quarter of 2012 Signal Structural Shift of PC market". [[Gartner]].
- (January 9, 2014). "Gartner Says Worldwide PC Shipments Declined 6.9 Percent in Fourth Quarter of 2013". [[Gartner]].
- (January 12, 2015). "Gartner Says Worldwide PC Shipments Grew 1 Percent in Fourth Quarter of 2014". [[Gartner]].
- (January 12, 2016). "Gartner Says Worldwide PC Shipments Declined 8.3 Percent in Fourth Quarter of 2015". [[Gartner]].
- (January 11, 2017). "Gartner Says 2016 Marked Fifth Consecutive Year of Worldwide PC Shipment Decline". [[Gartner]].
- (January 11, 2018). "Gartner Says Worldwide PC Shipments Declined 2 Percent in 4Q17 and 2.8 Percent for the Year". [[Gartner]].
- (January 10, 2019). "Gartner Says Worldwide PC Shipments Declined 4.3 Percent in 4Q18 and 1.3 Percent for the Year". [[Gartner]].
- (January 13, 2020). "Gartner Says Worldwide PC Shipments Grew 2.3% in 4Q19 and 0.6% for the Year". [[Gartner]].
- Gartner Dataquest Says PC market Experienced Slight Upturn in 2002, but Industry Still Shows No Signs of Strong Rebound. Gartner Press Release. January 17, 2003.
- Gartner Says PC Vendors Experienced a Happy Holiday Season with Fourth Quarter Worldwide Shipments Increasing 12 Percent. Gartner Press Release. January 14, 2004.
- (January 18, 2005). "Gartner Says Strong Mobile Sales Lift Worldwide PC Shipments to 12 Percent Growth in 2004". [[Gartner]].
- (January 18, 2006). "Gartner Says EMEA Region Became Largest PC Market in the World Based on Unit Shipments in 2005". [[Gartner]].
- (January 17, 2007). "Gartner Says Hewlett-Packard Takes Clear Lead in Fourth Quarter Worldwide PC Shipments and Creates a Virtual Tie with Dell for 2006 Year-End Results". [[Gartner]].
- (January 16, 2008). "Gartner Says Worldwide PC Market Grew 13 Percent in 2007". [[Gartner]].
- (January 15, 2009). "Gartner Says In the Fourth Quarter of 2008 the PC Industry Suffered Its Worst Shipment Growth Rate Since 2002". [[Gartner]].
- (January 13, 2010). "Gartner Says Worldwide PC Shipments in Fourth Quarter of 2009 Posted Strongest Growth Rate in Seven Years". [[Gartner]].
- (1995-01-25). "COMPAQ TAKES LEAD IN WORLD PC MARKET". The Washington Post.
- "Worldwide PC Market Grew 24 Percent in 1995".
- Compaq and IBM Winners in 1996 Market Share. PCWorld. January 27, 1997
- GartnerGroup's Dataquest Says U.S. and Europe Boost 1998 Worldwide PC Growth. Gartner Press Release. January 29, 1999.
- GartnerGroup's Dataquest Says Worldwide PC market Topped 21 Percent Growth in 1999. Gartner Press Release. January 24, 2000.
- "The Internet and the Production Network of Dell Computer".
- "PC sales soar as mainframes fall off - UPI Archives".
- Writer, CBR Staff. (1994-01-06). "DATAQUEST FIGURES".
- "The Personal Computer Industry".
- Writer, CBR Staff. (1994-01-03). "IBM PC MARKET SHARE UP".
- Gartner Dataquest Says 2001 is a Year Battered PC Vendors Would Rather Forget. Gartner Press Release. January 17, 2002
- (1990). "The Computer Industry Almanac 1991". Pearson P T R.
- (January 1998). "Overcoming a Standard Bearer: Challenges to NEC's Personal Computer in Japan". Research Papers in Economics (RePEc).
- (1994-01-21). "Gates: How Microsoft's Mogul Reinvented an Industry--and Made Himself the Richest Man in America". Touchstone.
- (1990). "Japan Electronics Almanac". Dempa Publications.
- (1985). "ElectronicsWeek". [[McGraw-Hill]].
- (1990). "Japan Electronics Almanac". Dempa Publications.
- (1998-08-20). "Asia's Computer Challenge: Threat or Opportunity for the United States and the World?". [[Oxford University Press]].
- Ozsomer, Aysegul. (1993). "A Dynamic Analysis of Entry Rates in the Global Personal Computer Industry". [[Michigan State University]] (Department of Marketing and Logistics).
- (1993). "U.S. Industrial Outlook". Business and Defense Services Administration.
- (1994). "U.S. Industrial Outlook". [[U.S. Department of Commerce]], Bureau of Industrial Economics.
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