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Mandatory (company)

American lifestyle website

Summary

American lifestyle website

Field	Value
name	Mandatory
caption	Screenshot of Mandatory as of February 2021
url
commercial	Yes
type	Lifestyle, entertainment
language	English
former_name	CraveOnline (2004–2018)
owner	Evolve Media
country	United States
launch_date

Mandatory (formerly CraveOnline Media) is a lifestyle website based in Los Angeles with sales offices in New York City, Chicago and San Francisco. The site is owned by media company Evolve Media, LLC. Mandatory focuses its contents into the male-lifestyle audience, but it has diversified into content for all. Mandatory owns nine websites and has partnered with more, producing various content for each site. As of February 2021, it is only available in English.

History

CraveOnline.com was launched by the online media company AtomicOnline, the publishing division of Evolve Media, LLC, in late 2004. CraveOnline was cited in the 2009 book The Man's Book: The Essential Guide for the Modern Man by Thomas Fink as a top website for men. Regarding CraveOnline, AskMen.com said, "CraveOnline.com combines entertainment and other interests in one place. Great articles, nice pictures and other cool stuff that you won't want to miss."

In March 2013, CraveOnline launched its 3D advertising cube for smartphones and tablets. In May 2013, it launched its own production studio. In August 2015, CraveOnline was relaunched. Aside from music, the website also began focusing on culture and lifestyle. In March 2018, CraveOnline changed its name to Mandatory, after a popular section of the site of the same name, with a new tagline "Laugh. Learn. Do Some Good." That same year, the company went through layoffs.

Owned or associated websites

Film and TV: ComingSoon.net, SuperHeroHype.com, ShockTillYouDrop.com.
Gaming: ActionTrip, GameRevolution, PlayStation LifeStyle.
Sports: HockeysFuture.com, Sherdog,* WrestleZone*.

References

tilters. (2018-03-27). "Evolve Media Announces CraveOnline Has Been Renamed Mandatory".
Dye, Faith. (2018-04-03). "PR Agency News: RIOT Media Group, Men's Style Site Mandatory, Ink & Roses & More".
Digiday. (2015-09-09). "CraveOnline plays up video as it offers broader male lifestyle content".
(2004-10-01). "Main Page on Launch Day".
Thomas Fink. (6 May 2009). "The Man's Book: The Essential Guide for the Modern Man". Little, Brown, 2009.
Lightstone, Miranda. "CraveOnline.com". [[AskMen]].
(March 11, 2013). "CraveOnline introduces 3D mobile cube unit".
(May 3, 2013). "CraveOnline Sets Up Its Own Production Studio".
(May 6, 2013). "Evolve Builds Studio for CraveOnline".
(August 6, 2015). "CraveOnline Unveils Site Re-launch, Welcomes Former Flaunt EIC to Oversee New Editorial Focus on Lifestyle Content".
(October 6, 2015). "CraveOnline Relaunches With Special Guest Editor Julian Casablancas".
(March 27, 2018). "Evolve Media Announces CraveOnline Has Been Renamed Mandatory".
(2018-06-01). "In a brutal media environment, Evolve Media cuts staff".
(August 27, 2013). "ComingSoon.net Turns 15!". ComingSoon.net.
(26 March 2008). "Men's Entertainment Aggregator CraveOnline Acquires HoopsVibe". CBS News.

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

american-entertainment-websites lifestyle-websites american-companies-established-in-2004 internet-properties-established-in-2004

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