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Lucire

FieldValue
titleLucire
image_fileLucire (magazine) February 2007 cover.jpg
image_captionFebruary 2007 cover
companyJack Yan & Associates
Asia Design Consultants
GoMedia Srl
Sawahel Aljazeera Publishing Co.
publisherJack Yan
Aljawhara Al-Otaishan
Miguel Kirjon
Valentin Lapusca
total_circulation65,450
circulation_year2006
languageEnglish
Romanian
French
categoryFashion
Beauty
frequencyMonthly
Quarterly
editorSummer Rayne Oakes
editor_titleUS Editor
firstdateOctober 20, 1997
countryNew Zealand
Thailand
Romania
Saudi Arabia
website
issn1175-7515

Asia Design Consultants GoMedia Srl Sawahel Aljazeera Publishing Co. Aljawhara Al-Otaishan Miguel Kirjon Valentin Lapusca Romanian French Beauty Quarterly Thailand Romania Saudi Arabia

Lucire ( , ; ) is a fashion magazine that originally began on the web in 1997, before adding a monthly print edition in its home country of New Zealand in 2004, and is now published seasonally, with a monthly for licensees. It is the first fashion partner with the UNEP, an arrangement that began in 2003. In 1999, Harper's Bazaar Australia listed Lucire in its "A-list of Style" supplement. In 2018, Lucire was listed by StyleCaster as one of the "21 International Fashion Magazines That Should Be on Your Radar." In 2022, LUXlife named Lucire its "Most Pioneering Online Fashion Magazine", and in 2025, they awarded it "Best Digital Fashion Magazine". Also in 2025, Global Elite Awards awarded Lucire the honour of "Leading Luxury Fashion & Lifestyle Magazine".

History

At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there. With Fashionbrat lasting only one issue, Lucire is the longest running online fashion magazine in New Zealand. It claims to be the first fashion title to extend its brand from the internet into print, and the first website to launch print editions in more than one country.

Summer Rayne Oakes was made the US Editor in 2007 and subsequently editor-at-large. Stanley Moss serves as travel editor and Elyse Glickman its US west coast editor. Sopheak Seng became its fashion editor in 2010. Qurratulain Wahab edits Lucire KSA in Saudi Arabia. Lucire was founded by Jack Yan, who continues to serve as publisher.

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning 'the act of glowing or glittering'.

In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile actress Gal Gadot, designer Zac Posen, MTV New Zealand presenter and former beauty queen Amber Peebles, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.

Print edition cover girls have included Gal Gadot, Laura Vandervoort, Violett Beane, Denise Richards, Javicia Leslie, Camille Hyde, Brittny Gastineau, Vanessa Carlton, Sarah McLachlan, Stacie Jones Upchurch, Nicky Hilton, Theodora Richards, Jennifer Siebel Newsom, Rachel Hilbert, and Andrea Kevichüsa.

International editions

Lucire launched its first international edition in Romania (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. A Thai edition, Twinpalms Lucire, launched in 2008 in conjunction with Twinpalms Resort. Additionally, Vox magazine in Qatar was briefly launched in conjunction with Lucire, while a one-off Bahraini edition appeared in 2014. In 2018 Lucire KSA was launched in Saudi Arabia, as a monthly English-language magazine. Lucire KSA is now supplied in the first and business classes of the national carrier Saudia, and in their airport lounges. Lucire Rouge, a US edition, appeared in 2020, extending the magazine's coverage into wellness. A French-language edition of Lucire KSA appeared in 2021.

Notes

References

  1. Bond, Georgina. (2004-08-26). "International fashion for those at home". The New Zealand Herald.
  2. (2002-06-02). "UNEP targets retail and fashion industry as part of ongoing effort to promote 'cool' green lifestyles". UNEP.
  3. (1999-09-15). "The A-list of Style". Harper's Bazaar Australia.
  4. "21 International Fashion Magazines That Should Be on Your Radar". StyleCaster.
  5. "Most Pioneering Online Fashion Magazine". LUXlife.
  6. "Style & Apparel Awards 2024: Best Digital Fashion Magazine". LUXlife.
  7. (2025-12-19). "NZ fashion publication Lucire wins global luxury award". Word on Fashion.
  8. (July 12, 2015). "Voices: Jack Yan - Wellington's next mayor?". Radio New Zealand.
  9. (2022-06-02). "A 25th anniversary retrospective: leading up to Lucire's launch in 1997". Lucire.
  10. (2004-11-26). "For the people". Lucire.
  11. (2005-05-16). "17.5.05: Lucire Romania". Lucire.
  12. Yan, Jack. (2022-06-23). "The people of Lucire". Lucire.
  13. (2010-07-05). "Sopheak Seng appointed fashion editor of Lucire". Infonews.co.nz.
  14. (2019-12-01). "The personal touch". Lucire.
  15. "Jack Yan". Victoria University of Wellington.
  16. St Clair Brown, Angus. (September 2, 2014). "Jack Yan—Lucire magazine". Verve.
  17. Yan, Jack. (2017-10-17). "Gal Gadot makes waves". Lucire.
  18. (2002-01-27). "Zac to the future". Lucire.
  19. Yan, Jack. (2003-12-08). "Civic virtue". Lucire.
  20. "Webby Awards".
  21. Yan, Jack. (2023-01-17). "Behind the scenes of our 25th anniversary cover". Lucire.
  22. Yan, Jack. (2023-06-18). "A hot cover with Andrea Kevichüsa". Lucire.
  23. Ionescu, Costin. (2005-05-30). "Revistele 'glossy' sfideaza regulile pietei". Săptămâna Financiară.
  24. (2008-01-27). "''Lucire'' launches in Thailand". Lucire.
  25. (2011-03-01). "Welcome to our Qatari readers". Lucire.
  26. (2022-10-11). "Born in Wellington, ''Lucire'' celebrating its 25th anniversary". Scoop.
  27. (2019-06-13). "New Zealand fashion magazine Lucire's Saudi Arabian edition". Scoop.
  28. (2020-09-01). "About Lucire Rouge". Lucire Rouge.
  29. (2021-09-16). "Bienvenue à nos lecteurs français: ''Lucire KSA'' now published in English and French". Lucire.
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

lifestyle-magazines magazines-established-in-1997 women's-magazines-published-in-new-zealand women's-magazines-published-in-romania women's-fashion-magazines monthly-magazines-published-in-new-zealand mass-media-in-wellington
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