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Lochmuir

Lochmuir is a brand name created by UK retailer Marks & Spencer to help market Scottish farmed salmon. The name was chosen by a panel of consumers as it represented and reinforced the concept that the salmon was from Scotland. The fish is sourced from salmon fish farms in various regions of Scotland. The name brand was launched in mid-2006.

The salmon is farmed at sites around Scotland by supplier Scottish Sea Farms. According to the supplier, it is grown on farms in Scotland, Shetland and Orkney. The salmon are given a unique feed to make them rich in omega-3 fatty acid, and are allowed to grow more slowly than the Norwegian salmon that make up most of the UK supply.

References

References

  1. Jamieson, Alastair. (19 August 2006). "M&S; Lochmuir salmon... only Lochmuir doesn't exist". [[The Scotsman]].
  2. Clay, Xanthe. (15 December 2011). "Well farmed salmon is key to sustainability". [[The Daily Telegraph]].
  3. (2 July 2009). "Does M&S need to change the recipe for success?". [[The Herald (Glasgow).
  4. (2010). "Local Heritage, Global Context: Cultural Perspectives on Sense of Place". [[Routledge]].
  5. Allardyce, Jason. (20 August 2006). "M&S fakes loch to launch salmon". [[The Times]].
  6. Rothman, Josh. (22 November 2011). "Where Is "Hillshire Farm," Anyway?". [[Boston.com]].
  7. Twilley, Nicola. (16 November 2011). "The Branding Genius Behind Sticking A Place Name On Food Products". [[Business Insider]].
  8. "Brands {{!". Scottish Sea Farms.
  9. (12 September 2013). "US company gives $1.6m to research genetic manipulation of fish". Fish Farmer magazine.
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This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

marks-&-spencer food-product-brands scottish-brands scottish-cuisine fish-farming
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