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Lite (radio station)

Malaysian national radio station

Summary

Malaysian national radio station

Field	Value
name	LITE
city	Kuala Lumpur
country	MY
logo	Lite (2018).svg
logo_size	120px
area	Malaysia
Singapore and Indonesia (Lite Johor only)
rds	LITE
languages	English
format	Classic hits (since 2006)
Oldies (1996–2006)
Easy listening (2006–2022)
Adult contemporary (2006–2022)
network	Astro Radio
owner	Astro Malaysia Holdings Berhad
sister_stations	{{collapsible list
airdate
former_names	Light & Easy
(01.1997- 19.11.2006)
Lite FM
(20.11.2006 - 31.12.2017)
callsign_meaning
licensing_authority	MCMC
webcast
website

Singapore and Indonesia (Lite Johor only) Oldies (1996–2006) Easy listening (2006–2022) Adult contemporary (2006–2022)

Era
Era Sabah
Era Sarawak
Sinar
Zayan
THR Gegar
Raaga
My
Melody
GoXuan
Hitz
Mix (01.1997- 19.11.2006) Lite FM (20.11.2006 - 31.12.2017)

Lite (formerly known as Lite FM on radio) is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station mostly plays Classic hits from the 1960s, 1970s, 1980s and 1990s which targeting listeners between the age of 35 to 49. Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.

History

LiteFM was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. It was formerly known as Light & Easy and was renamed "Lite FM" on 20 November 2006. Lite FM began in 1997 as an oldies format focusing on songs mainly from the 1950s to the 1970s, targeting an older audience above 45 years old.

On 1 January 2018, the station (along with 10 other sister radio stations) dropped the suffix "FM" from its brand name as part of Astro Radio's major rebranding project to focus on the digital platform. A new logo was also unveiled.

Beginning August 2021, Lite changed its radio jingles/sweepers on the radio to "Lite FM" (along with its sister stations, Hitz and Mix). Therefore, hinting that the radio station itself might go through another rebranding in the near future.

1950s music are occasionally heard again on the station due to strong demand from listeners wanting more golden tracks.

Lite adopts the classic hits radio format with the majority of the playlist consisting of classic hits music from the 1960s, 1970s, 1980s and 1990s.

On 19 August 2022, Lite FM changed its slogan to All-Time Favourites in conjunction with the 25th anniversary or the silver jubilee anniversary celebrations of the station since it was officially launched in 1997. The station's music playlist has since changed to play classic hits from the 1960s, 1970s, 1980s and 1990s.

Frequency

Frequencies	Area	Transmitter
105.7 MHz	Klang Valley	Gunung Ulu Kali
104.4 MHz	Perlis, Alor Setar, Kedah and Penang	Mount Jerai
89.3 MHz	Taiping, Perak	Bukit Larut
101.5 MHz	Ipoh, Perak	Gunung Kledang
104.6 MHz	Seremban, Negeri Sembilan	Mount Telapak Buruk
92.2 MHz	Malacca	Mount Ledang
94.6 MHz	Johor Bahru, Johor and Singapore	Mount Pulai
104.7 MHz	Kuantan, Pahang	Bukit Pelindung
105.9 MHz	Kuala Terengganu, Terengganu	Bukit Jerung
104.3 MHz	Kota Bharu, Kelantan	Bukit Panau
100.1 MHz	Kuching, Sarawak	Bukit Djin
103.2 MHz	Kota Kinabalu, Sabah	Bukit Karatong

Internet radio

Broadcast online on SYOK website and APP

Television satellite

Astro (television): Channel 854

Gallery

Logo of LiteFM.svg|Former LiteFM logo (Before 2018).

Similar radios

Most Radio and Brava Radio in Jakarta, Indonesia

References

(2 January 2018). "Astro Radio refreshes 11 brands to deliver better value to fans". [[Astro (Malaysian television satellite).
"Our Brands {{!}} Astro Radio".
(2019). "Latest Survey Results from all Astro Radio stations".
"With multiplatform the new reality, Astro Radio drops ‘FM’, refreshes 11 brands".

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

astro-malaysia-holdings 1997-establishments-in-malaysia radio-stations-established-in-1997 radio-stations-in-malaysia classic-hits-radio-stations

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