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List of mergers and acquisitions by Alphabet

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List of mergers and acquisitions by Alphabet

Summary

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Google's logo

Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of the agreement between Google and the acquisition subject. As Google is headquartered in the United States, acquisition is listed in US dollars. If the price of an acquisition is unlisted, then it is undisclosed. If the Google service that is derived from the acquired company is known, then it is also listed here. Google itself was re-organized into a subsidiary of a larger holding company known as Alphabet Inc. in 2015.

Timeline of Google products, services, and acquisitions ending from 2015

, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Wiz, a cloud security company, for $32 billion in 2025. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. To date, Alphabet has divested itself of four business units: Frommers, which was sold back to Arthur Frommer in April 2012; SketchUp, which was sold to Trimble in April 2012, Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009.

Many Google products originated as services provided by companies that Google has since acquired. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Similarly, Google acquired Dodgeball, a social networking service company, and eventually replaced it with Google Latitude. Other acquisitions include web application company JotSpot, which became Google Sites; Voice over IP company GrandCentral, which became Google Voice; and video hosting service company Next New Networks, which became YouTube Next Lab and Audience Development Group. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life?

Following the acquisition of Israel-based startup Waze in June 2013, Google submitted a 10-Q filing with the Securities Exchange Commission (SEC) that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze.

Key Acquisitions

In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006.

On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. The deal was approved despite anti-trust concerns raised by competitors Microsoft and AT&T.

On August 15, 2011, Google made what was, at its time, its largest-ever acquisition to date when it announced that it would acquire Motorola Mobility for $12.5 billion subject to approval from regulators in the United States and Europe. This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies, mainly Apple and Microsoft, and to allow it to continue to freely offer Android. The merger was completed on May 22, 2012, after the approval of China.

In June 2013, Google acquired Waze, a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google's own mapping service.

On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held artificial intelligence company from London. DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games. it was reported that DeepMind had roughly 75 employees. Technology news website Recode reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google spokesman would not comment on the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.

List of mergers and acquisitions

NumberAcquisition dateCompanyBusinessCountryPrice (USD)Used as or integrated with
1DejaNewsUsenetGoogle Groups
2OutrideWeb search engineGoogle Personalized Search
3Pyra LabsWeblog softwareBlogger
4Neotonic SoftwareCustomer relationship managementGoogle Groups, Gmail
5Applied SemanticsOnline advertising$AdSense, AdWords
6KaltixWeb search engineGoogle Personalized Search
7SprinksOnline advertisingAdSense, AdWords
8Genius LabsBloggingBlogger
9Ignite LogicHTML editorGoogle Sites
10PicasaImage organizerPicasa, Blogger
11ZipDashTraffic analysisGoogle Maps
12Where2Map analysis
13KeyholeGoogle Maps, Google Earth
14Urchin Software CorporationWeb analyticsGoogle Analytics
15DodgeballSocial networking serviceGoogle Latitude
16Akwan Information TechnologiesSearch enginesInternet backbone
17ReqwirelessMobile browserGoogle Mobile
18AndroidMobile operating system$Android
19SkiaGraphics librarySkia
20PhatbitsWidget engineGoogle Desktop
21allPAYMobile softwareGoogle Mobile
22bruNET
23dMarc BroadcastingAdvertising$AdSense
24Measure MapWeblog softwareGoogle Analytics
25UpstartleWord processorGoogle Docs
26@Last Software3D modeling softwareGoogle Sketchup
27OrionWeb search engineGoogle Search
282Web TechnologiesOnline spreadsheetsGoogle Spreadsheet
29Neven Vision GermanyComputer visionPicasa, Google Goggles
30YouTubeVideo sharing$1,650,000,000YouTube
31JotSpotWeb applicationGoogle Sites
32EndoxonMapping$Google Maps
33AdscapeIn-game advertising$AdSense
34TrendalyzerStatistical softwareGoogle Analytics
35CrusixSocial networking serviceYouTube
36Tonic SystemsPresentation programGoogle Docs
37MarratechVideoconferencing$Google Talk, Google Hangouts
38DoubleClickOnline advertising$3,100,000,000AdSense
39GreenBorderComputer securityGoogle Chrome
40PanoramioPhoto sharingPanoramio
41FeedBurnerWeb feed$FeedBurner
42PeakStreamParallel processingAndroid
43ZenterPresentation programGoogle Docs
44GrandCentralVoice over IP$Google Voice
45ImageAmericaAerial photographyGoogle Maps
46PostiniCommunications security$Gmail
47ZingkuSocial networking serviceGoogle Mobile
48JaikuMicroblogging
49OmnisioOnline video$YouTube
50TNCWeblog softwareBlogger
51On2Video compression$WebM, YouTube
52reCAPTCHASecurityGoogle Books, reCAPTCHA
53AdMobMobile advertisingDoubleClick, Invite Media
54Gizmo5Voice over IP$Google Talk, Google Hangouts
55TeracentOnline advertisingAdSense
56AppJetCollaborative real-time editorGoogle Wave, Google Docs
57AardvarkSocial search$Aardvark
58reMailEmail searchGmail
59PicnikPhoto editingPicasa
60DocVerseMicrosoft Office files sharing site$Google Docs
61EpisodicOnline video platform start-upYouTube
62PlinkVisual search engineGoogle Goggles
63AgniluxServer CPUsAndroid
64LabPixiesGadgetsiGoogle, Android
65BumpTopDesktop environment$Android
66Global IP SolutionsVideo and audio compression$WebRTC
67Simplify MediaMusic streamingAndroid
68Ruba.comTraveliGoogle
69Invite MediaAdvertising$DoubleClick
70MetawebSemantic searchGoogle Search
71ZetawireMobile payment, NFCAndroid, Google Wallet, Google Checkout
72InstantiationsJava/Eclipse/AJAX developer toolsGoogle Web Toolkit
73Slide.comSocial gaming$Google+, Orkut, Google Play
74JamboolSocial Gold payment$Google+, Orkut
75Like.comVisual search engine$Google Shopping
76AngstroSocial networking serviceGoogle, Google Alert
77SocialDeckSocial gamingGoogle, Google+
78QuikseeOnline video$Google Maps
79PlannrSchedule managementGoogle+
80BlindTypeTouch typingAndroid
81Phonetic ArtsSpeech synthesisGoogle Voice, Google Translate
82Widevine TechnologiesDRMGoogle TV
83eBook TechnologiesE-bookGoogle Books
84SayNowVoice recognitionGoogle Voice
85ZynamicsSecurityProject Zero
86BeatThatQuote.comPrice comparison service$Google Shopping
87Next New NetworksOnline videoYouTube
88Green Parrot PicturesDigital video
89PushLifeService provider$Google Play
90ITA SoftwareTravel technology$Google Flights
91TalkBinMobile softwareAndroid
92SparkbuyProduct searchGoogle Shopping
93PostRankSocial media analytics serviceGoogle+ Google Analytics
94AdmeldOnline advertising$DoubleClick, Invite Media
95SageTVMedia centerGoogle TV, Google Fiber, Android TV
96PunchdLoyalty programGoogle Offers
97FridgeSocial groupsGoogle+
98PittPattFacial recognition systemAndroid
99DealmapOne deal a day serviceGoogle Offers
100Motorola MobilityMobile device manufacturer$12,500,000,000Android, Google TV, Android TV, Patent portfolio
101Zave NetworksDigital couponsGoogle Offers
102ZagatRestaurant reviews$Google Places, Google Maps
103DailyDealOne deal a day service$Google Offers
104SocialGrappleSocial media analytics serviceGoogle+ Google Analytics
105AptureInstantaneous searchGoogle Search
106KatangoSocial circle organizationGoogle+
107RightsFlowMusic rights managementYouTube
108Clever SenseLocal recommendations appGoogle Maps
109MilkSoftware companyGoogle+
110TxViaOnline paymentsGoogle Wallet, Google Checkout
111MeeboSocial networking$Google+
112QuickofficeMobile office suiteGoogle Docs
113SparrowMobile apps$Gmail
114WIMM LabsAndroid-powered smartwatchesAndroid Wear
115Wildfire InteractiveSocial media marketing$Google, Google+
116VirusTotal.comSecurityChronicle
117Nik SoftwarePhotographyGoogle, Android
118ViewdleFacial recognition$Android
119Incentive TargetingDigital couponsGoogle Offers
120BufferBoxPackage delivery$Google Shopping, Android
121Channel IntelligenceProduct ecommerce$Google Shopping
122DNNresearchDeep Neural Networks$Google, X
123Talaria TechnologiesCloud computingGoogle Cloud
124BehavioSocial predictionGoogle Now
125WaviiNatural language processing$Google Knowledge Graph
126Makani PowerAirborne wind turbinesX
127WazeGPS navigation software$Google Maps, Waze
128BumpMobile softwareGoogle Photos
129FlutterGesture recognition technology$Google, Android, X
130FlexyCoreDroidBooster app for Android$Android
131SchaftRobotics, humanoid robotsX
132Industrial PerceptionRobotic arms, computer vision
133Redwood RoboticsRobotic arms
134Meka RoboticsRobots
135HolomniRobotic wheels
136Bot & DollyRobotic cameras
137AutofussAds and design
138Boston DynamicsRoboticsurl=https://www.nytimes.com/2013/12/14/technology/google-adds-to-its-menagerie-of-robots.htmltitle=Google Adds to Its Menagerie of Robotsauthor=John Markoffwork=The New York Timesdate=December 14, 2013accessdate=December 14, 2013}}
138BitspinTimely app for AndroidAndroid
139Nest LabsHome automation$3,200,000,000Nest Labs
140ImpermiumInternet securityProject Zero
141DeepMind TechnologiesArtificial intelligence$Google DeepMind
142SlickLoginInternet SecurityProject Zero
143spider.ioAnti-click fraudDoubleClick, AdSense
144GreenThrottleGadgetsAndroid
145Titan AerospaceHigh-altitude UAVsProject Loon
146RangespanE-commerceGoogle Shopping
147AdometryOnline advertising attributionGoogle Analytics AdSense
148AppetasRestaurant website creationGoogle My Business
149StackdriverCloud computingGoogle Cloud Platform
150MyEnergyOnline energy usage monitoringNest Labs
151Quest VisualAugmented realityGoogle Translate
152DivideMobile device managementAndroid for Worktitle=Google Buys an Enterprise Android Company, Divide (Formerly Known as Enterproid)url=http://www.recode.net/2014/5/19/11627030/google-buys-an-enterprise-android-company-divide-formerly-known-aswebsite=Re/codedate=May 19, 2014access-date=July 8, 2016}}
153Skybox ImagingSatellite$Google Maps, Project Loon
154mDialogOnline advertisingDoubleClick
155Alpental TechnologiesWirelessGoogle
156DropcamHome monitoring$Nest Labs
157AppurifyAutomated application testing$Android
158SongzaMusic streamingGoogle Play, Android TV
159drawElementsGraphics compatibility testingAndroid
160EmuIM clientGoogle Hangouts, Google Now
161DirectrMobile videoYouTube
162JetpacArtificial intelligence, image recognitionPicasa
163Gecko DesignMechanical designX
164Zync RenderCloud-based visual effects softwareGoogle Cloud Platform
165Lift LabsLiftwareVerily
166PolarSocial pollingGoogle+
167FirebaseApplication development platformGoogle Cloud Platform
168Dark Blue Labs & Vision FactoryArtificial intelligence$Google DeepMind
169RevolvHome automationNest Labs
170RelativeWaveMobile software prototypingAndroid
171VidmakerVideo editingYouTube
172Launchpad ToysChild-friendly appsYouTube for Kids
173OdyseeMultimedia sharing and storageGoogle+
174SoftcardMobile paymentsAndroid Paytitle=Google Wallet will soon come pre-installed on Verizon, AT&T, and T-Mobile Android phonesurl=https://www.theverge.com/2015/2/23/8091407/google-wallet-softcard-partnershipwebsite=The Vergedate=February 23, 2015access-date=February 23, 2015}}
175Red Hot LabsApp advertising and discoveryGoogle Play
176Thrive AudioSurround sound technologyGoogle Cardboard
177Skillman & HackettVirtual reality softwareTilt Brush
178TimefulMobile softwareGoogle Inbox, Google Calendar
179Pulse.ioMobile app optimizerAndroid
180AgawiMobile application streamingAndroid, Google Play
181PixateMobile software prototypingAndroid
182OysterE-book subscriptionsGoogle Play Books
183Jibe MobileRich Communication ServicesMessages
185Digisfera360-degree photographyStreet View
186Fly LabsVideo editingGoogle Photos
187bebopCloud software$Google Cloud Platform
188BandPagePlatform for musiciansYouTube
189PieEnterprise communicationsSpaces
190SynergyseInteractive learning platformGoogle Docs
191WebpassInternet service providerGoogle Fiber
192MoodstocksImage recognitionGoogle Photos
193AnvatoCloud-based video servicesGoogle Cloud Platform
194KifiLink managementSpaces
195LaunchKitMobile developer toolsFirebase
196OrbiteraCloud software$Google Cloud Platform
197ApigeeAPI management and predictive analytics$
198Urban EnginesLocation-based analyticsGoogle Maps
199API.AINatural language processingGoogle Assistant
200FameBitBranded contentYouTube
201EyefluenceEye tracking, virtual reality
202LeapDroidAndroid emulatorAndroid
203QwiklabsCloud-based hands-on training platformGoogle Cloud Platformurl=https://www.blog.google/topics/google-cloud/welcome-qwiklabs-google-cloud/title=Welcome Qwiklabs to Google Clouddate=November 21, 2016work=Googleaccess-date=November 14, 2017language=en}}
204CronologicsSmartwatchesAndroid Weartitle=Google acquires smartwatch OS startup Cronologics, founded by ex-employeesurl=https://arstechnica.com/gadgets/2016/12/google-acquires-smartwatch-os-startup-cronologics-founded-by-ex-employees/website=Ars Technicadate=December 13, 2016access-date=December 13, 2016}}
205Limes AudioVoice communicationGoogle Duo, Google Hangouts
206FabricMobile app platformFirebase
207KaggleData scienceGoogle Cloud Platform
208AppBridgeProductivity suiteGoogle Docs
209Owlchemy LabsVirtual reality studio
210Halli LabsArtificial intelligence
211AIMatterComputer visionYouTube
212HTC (portions)Talent and intellectual property licenses$1,100,000,000Google Pixel
213BitiumSingle sign-on and identity managementGoogle Cloud Platform
214Relay MediaAMP converterAccelerated Mobile Pages
21560dbPodcastsGoogle Play Music, Google Podcasts
216ReduxAudio
217TenorGIF image searchGoogle Images, Gboard
218VelostrataCloud migrationGoogle Cloud Platform
219CaskBig data, Hadoop
220GraphicsFuzzGPU reliabilityAndroid
221SenosisHealth monitoringNest Labs
222OnwardMachine learning, natural language processing
223Workbench EducationEducation technologyGoogle Classroom
224Sigmoid LabsIndian Railways train tracking app Where Is My Train$Google Maps
225DevOps Research and AssessmentResearch and assessmentGoogle Cloud Platform
226SuperpodQuestion and answer app$Google Assistant
227AloomaBig data, cloud migration$Google Cloud Platform
228NightcornVideo sharingYouTube
229LookerBig data, analytics$2,600,000,000Google Cloud Platform
230ElastifileFile storage
231SocraticLearning apps
232CloudSimpleCloud hosting
233Typhoon StudiosVideo game developmentStadia
234AppSheetMobile app developmentGoogle Cloud Platform
235PointyLocal retail inventory feeds$Google Maps
236Cornerstone Technology B.V.Mainframe, cloud migrationGoogle Cloud Platform
237NorthSmart glasses$
238StratozoneCloud assessmentGoogle Cloud Platform
239DataformBig data, analytics
240NeverwareChromiumOS distributionChromeOS Flex
241ActifioBackup, disaster recoveryGoogle Cloud Platform
242FitbitWearables$2,100,000,000Wear OS
243ProvinoCloud hardwareTensor processing unit
244DysonicsAudio hardwarePixel Buds
SimsimE-commerce$YouTube
245PlayspaceCollaboration toolGoogle Workspace
246MuJoCoRobotics simulatorGoogle DeepMind
247SiemplifyCybersecurity$500,000,000Google Cloud Platform
248Mandiant$5,400,000,000
249RaxiumAR hardware$1,000,000,000
250VicariousArtificial intelligence, robotics softwareIntrinsic
251MobiledgeXMobile edge computingGoogle Cloud Platform
252ForeseetiCybersecurity software
253AlterArtificial intelligence
$
254BreezoMeterAir quality monitoringGoogle Maps
255BrightBytesData and analyticsGoogle for Education
256Sound Life SciencesHealth monitoring
257Open Source Robotics CorporationRobotics softwareIntrinsic
258PhotomathArtificial intelligenceBard
259CameyoVirtual app deliveryChromeOS
260HTC's Vive XR TeamVirtual and augmented reality$250,000,000Android XR
261WizCybersecurity$32,000,000,000Google Cloud Platform
262Galileo AIArtificial IntelligenceGoogle Gemini
263Atlantic QuantumSuperconducting Qubit HardwareGoogle Quantum
264December 22, 2025IntersectData center, energy infrastructure$4,750,000,000

Divestitures

On December 10, 2012, Google sold the manufacturing operations of Motorola Mobility to Flextronics for $75 million. As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices. On December 19, 2012, Google sold the Motorola Home business division of Motorola Mobility to Arris Group for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google acquired a 15.7% stake in Arris Group valued at $300 million.

On January 29, 2014, Google announced that it would divest Motorola Mobility to Lenovo for $2.91 billion, a fraction of the original $12.5 billion price paid by Google to acquire the company. Google retained all but 2000 of Motorola's patents and entered into cross-licensing deals.

In 2017, Google sold off its satellite business, Terra Bella, to Planet Labs for an undisclosed price and entered into a multi-year agreement to license Earth imagery from the company.

References

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  220. "Google Acquires Emu, An IM Client With Siri-Like Intelligence". TechCrunch.
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  236. "Google Wallet, Softcard partner to take on Apple Pay".
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  243. "Google Acquires Jibe Mobile To Help Adopt New Standard for Carrier Messaging". TechCrunch.
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  245. "Google Acquires Fly Labs To Join Its Google Photos Team". venturebeat.
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  252. (July 8, 2016). "Google Cloud Platform Acquires Anvato".
  253. Smith, Jake. "Google acquires collaboration startup Kifi for Google Spaces".
  254. (July 27, 2016). "Google acquires LaunchKit, will discontinue hosted mobile development services".
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  267. (January 5, 2017). "Google acquires Limes Audio to create "the best online voice quality on the market"".
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  271. Roberston, Adi. (May 10, 2017). "Google just acquired one of the most successful VR game studios".
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  276. Balakrishnan, Saheli Roy Choudhury, Anita. (September 20, 2017). "Google agrees to buy part of HTC for $1.1 billion". CNBC.
  277. "Google is buying part of HTC's smartphone team for $1.1 billion". The Verge.
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  279. "Google Cloud acquires cloud identity management company Bitium".
  280. Lunden, Ingrid. "Google acquires Relay Media to convert ordinary web pages to AMP pages". TechCrunch.
  281. "Google just bought a podcast app cofounded by former Netflix executives". Business Insider.
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  284. (March 27, 2018). "Google is acquiring GIF platform Tenor".
  285. "Google to acquire cloud migration startup Velostrata". TechCrunch.
  286. "Google acquires Cask Data to beef up its tools for building and running big data analytics". TechCrunch.
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  293. (December 10, 2018). "Google has acquired one of India's most popular train tracking apps - TechCrunch".
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  295. (December 20, 2018). "Google Cloud is acquiring a research startup founded by some of the top names in DevOps".
  296. (January 3, 2019). "Google picks up company behind Q&A app".
  297. (January 4, 2019). "Google buys expert community and 'answer engine' Superpod for $60 million".
  298. (February 19, 2019). "Google buys Israeli data migration co Alooma for $150m".
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  303. (July 9, 2019). "Google to acquire Elastifile".
  304. (October 16, 2019). "Google discloses its acquisition of mobile learning app Socratic as it relaunches on iOS".
  305. (November 18, 2019). "Google buys a small cloud partner to make it easier for customers to use VMware on its cloud".
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  309. "Google Cloud acquires Cornerstone Technology to help you migrate your mainframe".
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  316. Salter, Jim. (2020-12-16). "Google bought CloudReady, the largest ChromiumOS distribution".
  317. Warren, Tom. (2022-07-14). "Google's Chrome OS Flex is now available for old PCs and Macs".
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  324. (3 September 2021). "Google Workspace acquires Playspace, a video, screenshare, & whiteboard collaboration tool".
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  329. (March 16, 2022). "Google Buys Hardware Startup Raxium to Fuel AR Ambitions".
  330. Lawler, Richard. (May 4, 2022). "Google bought a MicroLED display company that could help make AR headsets better and cheaper".
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  332. Le Maistre, Ray. (2022-04-22). "MobiledgeX acquired by Google".
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  335. (20 September 2022). "Google acquires Israeli climatech startup BreezoMeter for over $200 million".
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  343. Singh, Manish. (2025-01-23). "Google buys part of HTC's XR business for $250M".
  344. (March 18, 2025). "Confirmed: Google buys Wiz for $32B to beef up in cloud security".
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  346. "Thrilled to share that Galileo AI has been acquired by Google! When Arnaud and I founded Galileo in 2022, the idea of using text prompts to design interfaces felt like a beautiful fiction – ambitious… {{!}} Helen Zhou {{!}} 31 comments".
  347. Jolly, Andrew. (2025-10-03). "Google Quantum AI Brings Atlantic Quantum into Its Team".
  348. Capoot, Ashley. (2025-12-22). "Alphabet to acquire data center and energy infrastructure company Intersect".
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  350. (December 11, 2012). "Flextronics acquires Motorola Mobility's plants in China, Brazil". ZDNet.
  351. Seifert, Dan. (December 19, 2012). "Google sells Motorola Home set top box division to Arris for $2.35 billion". [[Vox Media]].
  352. Lardinois, Frederic. (December 19, 2012). "Motorola Home Finds A New Home At Arris. Google Sells Broadband Unit For $2.35B To Double Down On Mobile". [[AOL]].
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  354. Etherington, Darrell. (February 3, 2017). "Google selling Terra Bella satellite imaging business to Planet".
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