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List broker
Person who helps people and companies conduct direct marketing campaigns
Person who helps people and companies conduct direct marketing campaigns
A list broker{{citation
List brokers provide lists that, minimally, contain a prospect's name and physical address.{{cite news
Many promotional mailings such as catalogs, coupons, promotional offers and credit offers utilize lists purchased through list brokers.
Common associations to which list brokers belong are the American Marketing Association and the Direct Marketing Association.
References
This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.
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