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Liquitex

American acrylic paint manufacturer

Summary

American acrylic paint manufacturer

Field	Value
former_name	Permanent Pigments Company
logo	Liquitex logo.png
logo_size	200
type	Private
foundation
founder	Henry Levison
location_city	Cincinnati, Ohio
location_country	United States
area_served	Worldwide
industry	Art materials
products	Acrylic paints
parent	Colart
homepage

Liquitex is a US company that supplies art materials, focusing exclusively on the development, manufacture and distribution of acrylic paints. Founded by Henry Levison as "Permanent Pigments" in 1955, the company created the first water-based acrylic gesso. That same year, Levison decided to reorganize the company under the name "Liquitex". In 1956, the company starting selling water-based "Soft Body" acrylic paints. In 1963, "Heavy Body" paints were available with a thicker consistency. The company offers the largest number of acrylic paint products in the world.

History

Liquitex was developed by the Permanent Pigments Company, established in 1933 by Henry Levison. Permanent Pigments was a small, family-owned business located in Cincinnati that focused on developing oil paint.

In 1950, Henry Levison, along with other professionals in the art materials industry, established the National Art Materials Trade Association, now known as the International Art Materials Trade Association. It was the first trade organization in the world that focused on promoting and sustaining the manufacture, distribution, sales, and training in the use of art materials.

In 1955, Levison developed a quick-drying, water-emulsified acrylic polymer resin. In selecting a name for the new product, Levison chose "Liquitex" as a portmanteau of "liquid" and "texture". The name was based on the character of the medium, which was a liquid base, quick drying and easily used to create texture in artwork.

In 1964, Binney & Smith acquired the Liquitex brand, eventually selling it in 2000 to its present owner, Colart.

Products

Product	Options
Paints	Liquitex Professional Paint Markers
Liquitex Professional Spray Paint
Liquitex Professional Soft Body Acrylic Paint
Liquitex Professional Heavy Body Acrylic Paint
Liquitex Professional Acrylic Ink!
Liquitex Basics
Liquitex Basics Matt
Mediums	Gesso
Fluid mediums
Gel mediums
Effects mediums
Additive mediums
Removable and non-removable varnishes
Brushes	Professional brushes
Professional knives
Basics brushes

Notable adopters of acrylics

Helen Frankenthaler and Andy Warhol were early adopters of Liquitex acrylic paints. David Hockney switched from oils to acrylics after Liquitex made a less liquid medium in 1963 (High Viscosity Artist Color).

Liquitex is used by mural artists like Thomas Hart Benton. Abstract expressionist artist Robert Motherwell switched to acrylic paints due to his use of large amounts of black, a color that (as oil paint) takes an especially long time to dry. He continued to use oil paint for some work, but mostly used acrylics after the mid-1960s.

References

"Brands". ColArt.
"About Us". Liquitex.
"How Good are Liquitex Heavy Body Acrylic Paints?". Acrylicpaintreview.com.
Anna Brunt. "Product launch | Digital agency london | Drupal development London". Catchdigital.com.
"Company History: Since 1903 the Binney & Smith Crayola brand continues to grow, with new products based on value, technical innovation, high quality, consumer satisfaction, and of course, colour and fun!". Crayola.co.uk.
Ball, Philip. ''Bright Earth: Art and the Invention of Color'', Issue 7432, University Of Chicago Press; first edition, April 15, 2003. {{ISBN. 978-0226036281

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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