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Limited edition candy

Confectionery sold for a limited time period

Limited Edition (LE) candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks. Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.

Hershey's Dark Kisses (released as limited-edition in July 2003), Kit Kat White Chocolate, and Reese's White Chocolate were eventually made permanent due to customer demand.

LE candy are often used for cross-promotion with films.

Some believe that LE candy merely builds upon base brand sales; others believe in the long-run that they "cannibalize base brand sales."

Some vendors, notably Six Flags, are reluctant to carry LE candy, preferring "proven sellers."

References

Kirsche, Michelle L. 2005, April 11. "[http://www.findarticles.com/p/articles/mi_m3374/is_5_27/ai_n13648877 LE candy provides short—but sweet—sales boosts] {{webarchive. link. (2006-06-19 ." ''Drug Store News''.)
Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." ''Business and Industry Confectioner''. Vol. 90 No. 6. p. 33.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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