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Lego Ideas

Online program by Danish toy manufacturer LEGO

Online program by Danish toy manufacturer LEGO

FieldValue
nameLego Ideas
imageLego Ideas logo.svg
othernamesLego Cuusoo (2008–2014)
subjectCommunity Supported Builds
licensedfromThe Lego Group
from2008
topresent
sets82
websitehttp://ideas.lego.com

Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. It began in 2008 as an offshoot of the Japanese company CUUSOO, named after the Japanese word 空想 kūsō, meaning "daydream" or "fantasy".

Background

Under the name LEGO CUUSOO, the original website was labeled a beta test until rebranding as Lego Ideas and transitioning to the Chaordix software platform in 2014.

Process

User submission phase

Users express their idea by combining a written description of the idea and a sample Lego model that demonstrates the concept into a project page. Once the page is published it is viewable to other users. The goal of every project is to be supported by 10,000 different users, which would then make the project eligible for review. At first, projects would be kept on the Cuusoo/Ideas website for up to two years and then taken down if the project did not reach the 10,000 required votes of support. Lego Ideas later changed the threshold to include a minimum number of 100 votes in the first 60 days after submission or the project would expire, followed by a year to reach 1,000 votes, another six months to reach 5,000 votes and finally six months to reach the 10,000 supported votes.

Originally, project submissions were allowed to be about anything and had no limits on the size and style of project. After sets began to be rejected with stated reasons, Lego Ideas announced restrictions on content including the use of no new part molds, banning intellectual properties owned by competing toy companies, and adult content. Lego Ideas further restricted project submissions in June 2016 by limiting the size of the project to a maximum of 3,000 pieces (an update on September 30, 2024, raised the element count from 3,000 to 5,000. A minimum element count was also set at 200 elements. This same update also introduced a minifigure-to-element ratio), any project replicating a life-size weapon, and any project based on an intellectual property already produced as a set by Lego Ideas/Cuusoo. Ideas further restricted submissions in 2017 by disallowing any projects based on third-party licenses already being produced by Lego, such as Star Wars and Harry Potter.

All eligible projects are collectively reviewed in the order of whichever projects hit 10,000 supporters within any of the three tri-annual deadlines of May, September, or January.

Review phase

Due to the increasing number of project submissions based on ideas that The Lego Group would reject, Lego Ideas has refined its submission standards over the years.

Since its inception, a number of sets that have reached the 10,000 vote threshold have been rejected during the review for various reasons. Some rejected sets have been based on specific intellectual properties were rejected due to the content matter presented. Any theme that relates to alcohol, sex, drugs, religious references, post-World War II warfare or based on a first-person shooter is deemed inappropriate for younger Lego fans. IPs that have been rejected for this reason have been based on Firefly and Shaun of the Dead.

Other projects which have been rejected include ones based on My Little Pony: Friendship Is Magic due to the property being owned by rival toy manufacturer Hasbro, certain sets based on The Legend of Zelda due to the need to create too many original molds, although Lego did not completely rule out other projects based on the franchise, and a Sandcrawler set for the Ultimate Collector Series due to The Lego Group's ongoing collaboration with Lucasfilm on Lego Star Wars.

In the first 2015 review, announced in October 2015, no projects were selected for the first time as the many projects were rejected for various reasons. Many of these projects would not have met the revised submission standards issued in June 2016.

A record 26 projects qualified for the first 2020 review followed by another record 35 qualified projects in the second 2020 review. Lego cited the sudden increase in projects surpassing the 10,000 vote threshold was likely due to the global lockdown amidst the COVID-19 pandemic. The first 2021 review phase saw yet another record number with 57 qualified projects after one project was disqualified due to an intellectual property conflict.

Production phase

If the product is cleared for production, it is further developed by Lego set designers and the final model gets released as an official set under the "Lego Ideas" banner. Users that have their projects produced receive ten copies of the final set, as well as a 1% royalty of the product's net sales and credit and bio in set materials as the Lego Ideas set creator.

Sets

As of May 2025, 72 Lego Ideas sets have been produced and 83 sets have been announced, including GWP sets:

Set based on an original idea

Set based on an existing intellectual property

Sets are listed in order of announcement. Bold line indicates when branding changed from Cuusoo to Ideas. Flags represent the creators country of origin.

Cuusoo/Ideas #Set #ReleasedCreator name (username)ProjectNotes
#00121100Shinkai 6500 Submarine
(Shinkai Expedition)February 17, 2011 (Japan)Japan (at_guy)Link
#00221101Hayabusa
(Asteroid Exploration Spacecraft Hayabusa)March 1, 2012 (Japan)
July 11, 2012 (international)Japan Daisuke Okubo (daisuke)Link
#00321102Minecraft Micro World
(Lego Minecraft)June 1, 2012Sweden MojangLink
#00421103The DeLorean Time Machine
(Back to the Future DeLorean Time Machine)August 1, 2013Japan Masashi Togami & SakuretsuLink
#00521104NASA Mars Science Laboratory Curiosity Rover
(Mars Science Laboratory Curiosity Rover)January 1, 2014United States Stephen Pakbaz (Perijove)Link
#00621108Ghostbusters Ecto-1
(Ghostbusters 30th Anniversary)June 1, 2014Australia Brent Waller (BrentWaller)Link
#00721109Exo Suit
(Exo Suit)August 1, 2014United Kingdom Peter Reid (PeterReid)Link
#00821110Research Institute
(Female Minifigure Set)August 1, 2014Netherlands Ellen Kooijman (Alatariel)Link
#00921301Birds
(Lego Bird Project)January 1, 2015United Kingdom Tom Poulsom (DeTomaso)Link
#01021302The Big Bang Theory
(The Big Bang Theory)August 1, 2015Netherlands Ellen Kooijman (Alatariel)Link
#01121304Doctor Who
(Doctor Who and Companions)December 1, 2015United Kingdom Andrew Clark (AndrewClark2)Link
#01221303WALL•E
(WALL-E)September 1, 2015United States Angus MacLane (MacLane)Link
#01321305Maze
(Labyrinth Marble Maze)April 1, 2016Canada Jason Allemann (JKBrickworks)Link
url=https://ideas.lego.com/blogs/1-blog/post/60title=LEGO Ideas Second 2015 Review Resultspublisher=Lego Ideasdate=March 11, 2016access-date=March 11, 2016archive-date=April 16, 2016archive-url=https://web.archive.org/web/20160416002209/https://ideas.lego.com/blogs/1-blog/post/60url-status=dead }}url=http://www.eurobricks.com/forum/index.php?s=f651f82c51550dc954d36ae7a6d5ea59&showtopic=123243&st=0title=IDEAS 21307 Caterham Seven 620Rpublisher=Euro Bricksdate=August 22, 2016}}Caterham Seven 620R
(Caterham Super Seven)October 1, 2016United Kingdom Carl Greatrix (bricktrix_Carl)Link
url=https://ideas.lego.com/blogs/1-blog/post/65title=LEGO Ideas Third 2015 Review Resultspublisher=Lego Ideasdate=June 9, 2016access-date=June 9, 2016archive-date=October 13, 2016archive-url=https://web.archive.org/web/20161013171757/https://ideas.lego.com/blogs/1-blog/post/65url-status=dead }}21306Yellow Submarine
(Beatles Yellow Submarine)November 1, 2016Canada Kevin Szeto (kevinszeto)Link
#01621308Adventure Time
(Brick-built Adventure Time figures)December 26, 2016France Ludovic Piraud (aBetterMonkey)Link
#01721309NASA Apollo Saturn V
(Apollo 11 Saturn V)June 1, 2017Austria Felix Stiessen (saabfan)
France Valérie Roche (whatsuptoday)Link
url=https://ideas.lego.com/blogs/blogtitle=LEGO Ideas First 2016 Review Resultspublisher=Lego Ideasdate=October 6, 2016access-date=October 6, 2016archive-date=November 11, 2016archive-url=https://web.archive.org/web/20161111085353/https://ideas.lego.com/blogs/blogurl-status=dead }}21310Old Fishing Store
(Old Fishing Store)September 1, 2017Netherlands Robert Bontenbal (RobenAnne)Link
url=https://ideas.lego.com/blogs/1-blog/post/121title=LEGO Ideas Second 2016 Review Resultspublisher=Lego Ideasdate=February 28, 2017access-date=February 28, 2017archive-date=March 22, 2017archive-url=https://web.archive.org/web/20170322200208/https://ideas.lego.com/blogs/1-blog/post/121url-status=dead }}21312Women of NASA
(Women of NASA)November 1, 2017United States Maia Weinstock (20tauri)Link
#02021313Ship in a Bottle
(Ship In A Bottle, The Flagship Leviathan)February 1, 2018United States Jacob Sadovich (JakeSadovich77)Link
url=https://ideas.lego.com/blogs/a4ae09b6-0d4c-4307-9da8-3ee9f3d368d6/post/f93d358e-bd2e-4295-8ad9-d308db7e3b0btitle=LEGO Ideas First 2017 Review Resultswork=Lego Ideasdate=November 28, 2017}}21314TRON: Legacy
(Tron Legacy Light Cycle)March 31, 2018United Kingdom Tom & Drew (BrickBros UK)Link
url=http://www.thebrickfan.com/lego-third-2016-review-stage-winner-announced/title=LEGO Third 2016 Review Stage Winner Announcedpublisher=The Brick Fandate=August 3, 2017}}21311Voltron
(Voltron – Defender of the Universe)August 1, 2018Philippines Leandro Tayag (len_d69)Link
url=https://brickset.com/article/36405/lego-ideas-review-resultstitle=LEGO Ideas Review Resultswork=Bricksetdate=May 31, 2018}}21315Pop-Up Book
(Pop-Up Book)November 1, 2018Canada Jason Allemann (JKBrickworks)
United States Grant Davis (Grant_Davis_)Link
#02421316The Flintstones
(The Flintstones)March 1, 2019United Kingdom Andrew Clark (AndrewClark2)Link
#02521317Steamboat Willie
(Steamboat Willie)April 1, 2019Hungary Máté Szabó (szabomate90)Link
url=https://www.brothers-brick.com/2018/10/04/lego-ideas-first-2018-review-results-bring-the-names-of-the-next-lego-ideas-sets-news/title=LEGO Ideas First 2018 Review Results bring the names of the next LEGO Ideas setswebsite=brothers-brick.comdate=October 4, 2018}}21318Tree House
(Treehouse)August 1, 2019France Kevin Feeser (KevinTreeHouse)Link
#02721319Central Perk
(The Central Perk Coffee of Friends)September 1, 2019France Aymeric Fievet (Mric76)Link
url=https://ideas.lego.com/blogs/a4ae09b6-0d4c-4307-9da8-3ee9f3d368d6/post/2ab4a496-4f3c-4cf1-99de-c5d0212ddac9title=LEGO Ideas Third 2018 Review Resultswebsite=Lego Ideasdate=May 21, 2019}}21320Dinosaur Fossils
(Dinosaurs Fossils Skeletons - Natural History Collection)November 1, 2019France Jonathan Brunn (Mukkinn)Link
url=https://ideas.lego.com/blogs/a4ae09b6-0d4c-4307-9da8-3ee9f3d368d6/post/a72d184c-db92-4372-a61a-2ac9608774dftitle=Extraordinary 10 Year Anniversary Fan Vote - Winner Revealedwebsite=Lego Ideasdate=June 4, 2019}}21321International Space Station
(International Space Station)February 1, 2020Germany Christoph Ruge (XCLD)Link
#03021322Pirates of Barracuda Bay
(The Pirate Bay)April 1, 2020Spain Pablo Sánchez Jiménez (Bricky–Brick)Link
url=https://ideas.lego.com/blogs/a4ae09b6-0d4c-4307-9da8-3ee9f3d368d6/post/854b62a5-a62f-4229-ae5a-85bfd697db33title=LEGO Ideas First 2019 Review Resultswebsite=Lego Ideasdate=September 26, 2019}}21323Grand Piano
(Playable Lego Piano)August 1, 2020China Donny Chen (SleepyCow)Link
#03221324123 Sesame Street
(123 Sesame Street)November 1, 2020Philippines Ivan Guerrero (bulldoozer21)Link
#03321325Medieval Blacksmith
(Medieval Blacksmith)February 1, 2021Germany Clemens Fiedler (Namirob)Link
date=February 12, 2020title=Ideas review resultsurl=https://brickset.com/article/48873/ideas-review-resultswebsite=Brickset}}21326Winnie the Pooh
(Winnie the Pooh)April 1, 2021United Kingdom Ben Alder (benlouisa)Link
url=https://brickset.com/article/52075/lego-ideas-review-results-announced!title=LEGO Ideas review results announced!website=Bricksetdate=June 23, 2020}}21327Typewriter
(LEGO Typewriter)July 1, 2021United Kingdom Steve Guinness (Steve Guinness)Link
#03621328Seinfeld
(Seinfeld 30th Anniversary)August 1, 2021Australia Brent Waller (BrentWaller)Link
#03721329LEGO Ideas Fender Stratocaster
(Legendary Stratocaster)October 1, 2021Slovakia Tomáš Letenay (TOMOELL)Link
#03821330LEGO Ideas Home Alone
(Home Alone. McCallister's House.)November 1, 2021Ukraine Alex Storozhuk (adwind)Link
url=https://www.lego.com/en-my/aboutus/news/2021/february/lego-ideas-sonic-maniatitle= LEGO IDEAS® ANNOUNCES A SUPERSONIC FAN DESIGN CREATION: SONIC MANIA™ GREEN HILL ZONEdate=February 4, 2021website=Lego.compublisher=Legoaccess-date=February 5, 2021}}21331Sonic the Hedgehog - Green Hill Zone
(Sonic Mania – Green Hill Zone)January 1, 2022United Kingdom Viv Grannell (toastergrl)Link
url=https://brickset.com/article/54004/lego-ideas-first-2020-review-results-revealed!title=LEGO Ideas First 2020 Review results revealed!website=Bricksetdate=September 30, 2020}}21332The Globe
(Earth Globe)February 1, 2022France Guillaume Roussel (Disneybrick55)Link
url=https://ideas.lego.com/blogs/a4ae09b6-0d4c-4307-9da8-3ee9f3d368d6/post/f25c8120-f921-40af-af8b-a061179e1cb5title=LEGO Ideas Second 2020 Review Resultswebsite=Lego Ideasdate=February 4, 2021}}21333Vincent van Gogh - The Starry NightMay 28, 2022 (USA)
May 30, 2022 (International)Hong Kong Truman Cheng (legotruman)Link
url=https://brickset.com/article/65271/lego-ideas-review-resultstitle=LEGO Ideas review resultsdate=June 15, 2021website=Brickset.com}}21334Jazz Quartet
(Jazz Quartet)July 1, 2022Taiwan Hsinwei Chi (LEGO7)Link
url=https://brickset.com/article/60083/lego-ideas-the-results-are-in!title=LEGO Ideas: the results are in!date=June 22, 2021website=Brickset.com}}21335Motorised LighthouseSeptember 1, 2022Canada Sandro Quattrini (Roses Must Build)Link
#04421336The OfficeOctober 1, 2022United States Jaijai Lewis (Lego The Office)Link
#04521337Table Football (Foosball Table)November 1, 2022Hungary Donát Fehérvári (Constructions by Donat)Link
url=https://brickset.com/article/71033/lego-ideas-the-results-are-in!title=LEGO Ideas: the results are in!date=February 22, 2022website=Brickset.com}}21338A-Frame CabinFebruary 1, 2023Italy Andrea Lattanzio (Norton74)Link
#04721339BTS DynamiteMarch 1, 2023United States Josh Bretz (JBBrickFanatic)
United States Jacob (BangtanBricks)Link
#04821340Tales of the Space AgeMay 5, 2023Poland Jan Woźnica (john_carter)Link
#04921341Disney Hocus Pocus: The Sanderson Sisters' CottageJuly 4, 2023Belgium Amber Veyt (TheAmbrinator)Link
#05021342The Insect Collection (LEGO Insects)September 4, 2023Spain José María (hachiroku24)Link
#05121343Viking VillageOctober 1, 2023Germany Florian (BrickHammer)Link
#05221344The Orient Express TrainDecember 1, 2023France Thomas Lajon (LEt'sGO)Link
#05321345Polaroid Onestep SX-70 CameraJanuary 1, 2024United States Marc (Minibrick Productions)Link
#05421346Family TreeFebruary 1, 2024Philippines Ivan Guerrero (BulldozerBuilder)Link
#05521347Red London Telephone BoxFebruary 1, 2024United Kingdom John Cramp (Bricked1980)Link
#05621348Dungeons & Dragons: Red Dragon's Tale (Dragon's Keep: Journey's End)March 19, 2024Netherlands Lucas (BoltBuilds)Link
#05721349Tuxedo CatJune 1, 2024Belgium Damian Andres (The Yellow Brick)Link
#05821350JawsAugust 3, 2024Ireland Jonny Campbell (Diving Bricks)Link
#05921351Disney Tim Burton's The Nightmare Before ChristmasSeptember 3, 2024United Kingdom Simon Scott (Tvrulesmylife)Link
#06021352Magic of Disney
(The Magic of Disney)October 1, 2024Hong Kong Anna ChenLink
#06121353The Botanical GardenNovember 1, 2024Italy Valentina Bima (Goannas89)Link
#06221354Twilight The Cullen HouseFebruary 1, 2025United States Nick Micheels (LobsterThermidor)Link
#06321355The Evolution of STEMMarch 1, 2025United Kingdom Daniel BradleyyLink
#06421356River SteamboatApril 10, 2025United States Aaron Hall (CTDpower)Link
#06521357Disney Pixar Luxo Jr.June 1, 2025United Kingdom Toby Brett (@TOBY1KENOBI)Link
#06621358Minifigure Vending MachineJune 4, 2025Belgium Rob Vangansewinkel (Goosestore)Link
#06721359Italian RivieraAugust 10, 2025United States Alex Sahli (Galaxy333)Link
#06821360Willy Wonka & the Chocolate FactorySeptember 18, 2025Italy Jody Padulano (JodyPad)
Italy Roberto Ceruti (BrickUP)
(together known as 2PPL)Link
#06921361Gremlins: GizmoOctober 1, 2025Japan Fuma Terai (Terauma)Link
#07021362Mineral CollectionOctober 1, 2025Italy Dario Del FrateLink
#07121363The GooniesNovember 1, 2025Greece Vaggelis Ntezes
#072(Floating Sea Otter)Germany Maximilian Lambrecht (HisBrickMaterials)Link
#073(Snoopy - Campfire)Robert Becker (bossofdos64)Link
#074GodzillaUnited States Matthew EspositoLink
#075The Adventures of TintinPortugal Alexis Dos SantosLink

Promotional sets

LEGO Ideas offers contests to fan designers on the crowdsourcing platform.

Prizes include LEGO sets or, in some cases, the possibility of transforming the first prize into an official LEGO set in the form of a GWP (Gift With Purchase).

Currently, 6 competitions have been awarded with such a prize.

Set based on an original idea

Set based on an existing intellectual property

Set #Year of releaseCreator name (username)ProjectNotes
40335Space Rocket Ride2019mjsmileyLink
40448Vintage Car2021VersteinertLink
40487Sailboat Adventure2021yc_soloLink
40533Cosmic Cardboard Adventures2022bulldoozerLink
40566Ray the Castaway2022DadiTwinsLink
40595Tribute to Galileo Galilei2023Firecracker_Link
40698Books Are My Passion2024Fr_AnLink
40786Micro Command Centre2025FalkorichLink
40788Friendly Snails2025JagamaxLink
40789Flying Moon Car2025EnchantingNoodleLink

Test Lab Challenge

In September 2022, LEGO Ideas opened an invite-only challenge to fan designers on the crowdsourcing platform for digitally designed sets with a limited palette.

In January 2023, 9 designs were selected with them set to be released for purchase on Lego.com throughout 2023.{{cite web |title=LEGO IDEAS TEST LAB - SELECTED DESIGNS

Set based on an original idea

Set based on an existing intellectual property

Set #Release dateCreator name (username)Notes
EG00001-1Billboard Fun2023MiniBricks74279
EG00002-1Cyber Explorers2023Beto_Builds
EG00003-14-Season Greenhouse2023ThatOneGuy_Steve
EG00004-1Market Magic2023Boom Brickz
EG00005-1Modular Motors2023nasa105
EG00006-1Garden Dreams2023Mind The Brick
EG00007-1Brick-quarium2023JBBrickFanatic
ND(Christmas Sock)Late 2023BrickStability
ND(Sugar Skull)Late 2023yop1172

Awards and nominations

In September 2022, The Office (set number: 21336) was awarded "Toy of the Year" and also "Grown-Up Toy of the Year" by the Toy Association.

References

References

  1. "BrickLink Reference Catalog - Sets - Lego Ideas (CUUSOO) - Items Inventoried".
  2. "Project Guidelines and House Rules". LEGO Ideas.
  3. (2014). "Organizational Learning with Crowdsourcing: The Revelatory Case of LEGO". Journal of the Association for Information Systems.
  4. "Unleashing Customer Innovation".
  5. (June 21, 2016). "Updates to LEGO Ideas Guidelines and TOS". Lego Ideas.
  6. (April 5, 2017). "LEGO Ideas No Longer Accepting Projects Based on Third-Party Active Licenses". The Brick Fan.
  7. (2012-05-07). "Congratulations to the Firefly Serenity playset reaching 10,000 supporters! Here's our decision on fit with the LEGO brand.". Lego Cuusoo (archived at the Internet Archive).
  8. (2012-04-27). "LEGO CUUSOO: The Winchester – Shaun Of The Dead Rejected". smashing-bricks.com.
  9. Sethisto. (2012-06-04). "Lego Cuusoo Pony Project Canned".
  10. Towell, Justin. (December 21, 2012). "Legend of Zelda LEGO rejected at final stage". Games Radar.
  11. Courtney, Tim. (June 14, 2013). "Results of the Fall 2012 LEGO Review". LEGO CUUSOO.
  12. (October 30, 2015). "First 2015 LEGO Review Results: A different kind of announcement". Lego Ideas.
  13. Huw Millington. (February 4, 2021). "LEGO Ideas review results".
  14. (September 8, 2020). "No changes to LEGO Ideas threshold – yet".
  15. Huw Millington. (May 4, 2021). "57 projects qualify for the first 2021 Ideas review".
  16. (May 3, 2021). "Fifty Seven Projects Qualify for LEGO Ideas First 2021 Review Stage".
  17. (May 4, 2021). "Rammstein Stadium Tour removed from LEGO Ideas first 2021 review".
  18. "LEGO IDEAS - Product Idea Guidelines".
  19. Pearlman, Robert Z.. (2012-03-03}}{{dead link). "LEGO launches spacecraft model chosen by fans". [[NBC News]].
  20. Kronsberg, Matthew. (2012-02-02). "How Lego's Great Adventure In Geek-Sourcing Snapped Into Place And Boosted The Brand".
  21. (October 2018). "The Lego Book".
  22. Totilo, Stephen. (2012-01-24). "There Will Be Official Minecraft Lego Sets".
  23. Rundle, Michael. (20 December 2012). "Lego To Make Official Back To The Future DeLorean After Fans' Vote". Huffpost Tech.
  24. Leane, Rob. (June 12, 2017). "15 LEGO Sets That Started as LEGO Ideas".
  25. (October 5, 2015). "Introducing LEGO Ideas 21304 Doctor Who". LEGO Ideas.
  26. "LEGO Ideas Second 2014 Review Results: Announcing LEGO Ideas #011 and #012". LEGO Ideas.
  27. (December 4, 2015). "WALL·E - Interview with LEGO Ideas Fan Designer Angus MacLane".
  28. (2 December 2015). ""WALL•E is making a comeback soon!"". LEGO Ideas.
  29. (May 28, 2015). "Third 2014 LEGO Review Results: Announcing LEGO Ideas #013". Lego Ideas.
  30. (February 11, 2016). "LEGO Systems Unveils Hundreds of New Building Sets to Spark Creative Play for Builders of All Ages and Interests". [[PR Newswire]].
  31. (March 11, 2016). "LEGO Ideas Second 2015 Review Results". Lego Ideas.
  32. (August 22, 2016). "IDEAS 21307 Caterham Seven 620R". Euro Bricks.
  33. (June 9, 2016). "LEGO Ideas Third 2015 Review Results". Lego Ideas.
  34. (December 23, 2016). "LEGO Ideas Projects in Production: A Holiday Update". ideas.lego.com.
  35. (September 19, 2020). "LEGO is relaunching NASA Apollo Saturn V and Ship in a Bottle kits this fall".
  36. (October 6, 2016). "LEGO Ideas First 2016 Review Results". Lego Ideas.
  37. (19 September 2016). "10K Club Interview: Meet Robert Bontenbal of Old Fishing Store".
  38. (February 28, 2017). "LEGO Ideas Second 2016 Review Results". Lego Ideas.
  39. (26 December 2016). "10K Club Interview: Meet Maia Weinstock of Women of NASA".
  40. (2020-10-01). "LEGO Minifigure A Visual History New Edition". Dorling Kindersley Limited.
  41. (22 May 2017). "10K Club Interview: Meet Jacob Sadovich of Ship In A Bottle, The Flagship Leviathan".
  42. (November 28, 2017). "LEGO Ideas First 2017 Review Results". Lego Ideas.
  43. Leane, Rob. (June 1, 2018). "Movie LEGO sets: 9 brilliant new kits for 2018".
  44. (25 September 2017). "10K Club Interview: Meet Tom & Drew of Tron Legacy Light Cycle".
  45. (August 3, 2017). "LEGO Third 2016 Review Stage Winner Announced". The Brick Fan.
  46. (7 November 2016). "10K Club Interview: Meet Leandro Tayag of Voltron: Defender Of The Universe".
  47. Carson, Erin. (June 28, 2018). "Lego's new Voltron set ready to defend the universe at San Diego Comic-Con".
  48. (May 31, 2018). "LEGO Ideas Review Results". Brickset.
  49. (30 April 2018). "10K Club Interview: Meet Jason Allemann and Grant Davis of Pop-Up Book".
  50. (30 September 2018). "10K Club Interview: Meet Andrew Clark of The Flintstones".
  51. (March 18, 2019). "Gaffe on Steamboat Willie box".
  52. (18 February 2019). "LEGO Ideas Second 2018 Review Results".
  53. LeBlanc, Cameron. (March 19, 2019). "Lego's Steamboat Willie Set Is a Black and White Homage to Early Mickey Mouse".
  54. (17 December 2018). "10K Club Interview: Meet Máté Szabó of Steamboat Willie".
  55. (October 4, 2018). "LEGO Ideas First 2018 Review Results bring the names of the next LEGO Ideas sets".
  56. (20 August 2018). "10K Club Interview: Meet Kevin Feeser of Treehouse".
  57. (14 January 2019). "10K Club Interview: Meet Aymeric Fievet of The Central Perk Coffee of Friends".
  58. (May 11, 2021). "LEGO reveals 2,048-piece 10292 Friends: The Apartments as part of the Creator Expert lineup [News]".
  59. (May 21, 2019). "LEGO Ideas Third 2018 Review Results".
  60. (29 April 2019). "10K Club Interview: Meet Jonathan Brunn of the Dinosaurs Fossils Skeletons".
  61. (June 4, 2019). "Extraordinary 10 Year Anniversary Fan Vote - Winner Revealed".
  62. (3 December 2018). "10K Club Interview: Meet Christoph Ruge of the International Space Station idea".
  63. (September 2, 2019). "10K Club Interview: Meet Pablo Jiménez of The Pirate Bay".
  64. (September 26, 2019). "LEGO Ideas First 2019 Review Results".
  65. (13 May 2019). "10K Club Interview: Meet Donny Chen of the Playable LEGO Piano".
  66. Jensen, Hasan. (2020-08-02). "LEGO Ideas 21323 Grand Piano - Available Now". [[The Lego Group]].
  67. Lego Group. (23 July 2020). "FEEL THE RHYTHM WITH THE SPECTACULAR FAN-DESIGNED LEGO IDEAS GRAND PIANO SET". Lego.
  68. (October 22, 2020). "LEGO 123 Sesame Street IDEAS Set (21324) Reveal".
  69. (16 September 2019). "10K Club Interview: Meet Ivan Guerrero of 123 Sesame Street".
  70. Lego Group. (22 October 2020). "Step Up To The Brand-New LEGO Ideas 123 Sesame Street". Lego.
  71. HasanJensen. (19 January 2021). "Introducing LEGO Ideas 21325 Medieval Blacksmith".
  72. Lego Group. (18 January 2021). "LEGO IDEAS® REVEALS MEDIEVAL SET STARRING THE UNSUNG HERO OF THE MIDDLE AGES – THE HONOURABLE BLACKSMITH". Lego.
  73. (December 30, 2019). "10K Club Interview: Introducing Clemens Fiedler, Creator of the Medieval Blacksmith".
  74. (February 12, 2020). "Ideas review results".
  75. Lego Group. (4 March 2021). "RETURN TO THE HUNDRED ACRE WOOD WITH THE NEW LEGO IDEAS WINNIE THE POOH SET". Lego.
  76. (December 23, 2019). "10K Club Interview: Introducing Ben Alder, Creator of Winnie the Pooh".
  77. (June 23, 2020). "LEGO Ideas review results announced!".
  78. (June 23, 2019). "LEGO Ideas Third 2019 Review Results".
  79. Lego Group. (9 June 2021). "THE LEGO GROUP REVEALS ELEGANT NEW TYPEWRITER SET BASED ON WINNING FAN DESIGN". Lego.
  80. (20 April 2020). "10K Club Interview: Steve Guinness' ingenuity was key, in creating his LEGO Typewriter!".
  81. Lego Group. (5 July 2021). "That Is One Magic LEGO Ideas Seinfeld Set". Lego.
  82. (23 March 2020). "10K Club Interview: Meet Brent Waller of Seinfeld 30th Anniversary".
  83. (September 7, 2021). "Fender Stratocaster revealed!".
  84. (October 21, 2021). "Home Alone house revealed!".
  85. Lego Group. (21 October 2021). "The LEGO Group reveals fan-designed set based on the house from the all-time festive classic movie, Home Alone". Lego.
  86. (25 May 2020). "10K Club Interview: Alex Storozhuk of Home Alone. McCallister's House!".
  87. (February 4, 2021). "LEGO IDEAS® ANNOUNCES A SUPERSONIC FAN DESIGN CREATION: SONIC MANIA™ GREEN HILL ZONE". Lego.
  88. (December 28, 2021). "Sonic the Hedgehog revealed!".
  89. (January 14, 2022). "LEGO Ideas Sonic the Hedgehog™ – Green Hill Zone 21331 Designer Video".
  90. Lego Group. (December 28, 2021). "From Players to Builders: The new LEGO Ideas Sonic the Hedgehog™ Green Hill Zone set offers fans a fun run of nostalgia". Lego.
  91. (August 10, 2020). "10K Club Interview: Viv Grannell's Sonic Mania Green Hill Zone! (Best enjoyed with a Chili Dog)".
  92. "Bits N' Bricks Season 1 Episode 10: LEGO Sonic Mania™: A Conversation".
  93. (September 30, 2020). "LEGO Ideas First 2020 Review results revealed!".
  94. (September 30, 2020). "LEGO Ideas First 2020 Review Results".
  95. (January 18, 2022). "The Globe revealed!".
  96. Lego Group. (18 January 2022). "Make your way around the world with the newest LEGO Ideas The Globe set". Lego.
  97. (6 July 2020). "10K Club Interview: Introducing Guillaume Roussel of Mary Poppins, Cherry Tree Lane and Earth Globe".
  98. (February 4, 2021). "LEGO Ideas Second 2020 Review Results".
  99. (May 17, 2022). "REIMAGINE VINCENT VAN GOGH'S ICONIC PAINTING WITH THE NEW LEGO IDEAS STARRY NIGHT SET". Lego.
  100. (2 June 2022). "LEGO Ideas 21333 Vincent van Gogh – The Starry Night gets a designer video".
  101. (11 January 2021). "10K Club Interview: Truman Cheng, creator of Vincent van Gogh The Starry Night and LEGO Doggo".
  102. (June 15, 2021). "LEGO Ideas review results".
  103. (July 1, 2022). "The next Ideas set revealed!".
  104. (June 15, 2022). "FEEL THE RHYTHM WITH THE NEW LEGO JAZZ QUARTET SET". Lego.
  105. (August 25, 2022). "LEGO Jazz Quartet Designer Video".
  106. (September 17, 2021). "10K CLUB INTERVIEW: JAZZ QUARTET BY HSINWEI CHI".
  107. (June 22, 2021). "LEGO Ideas: the results are in!".
  108. (August 18, 2022). "SHINE A BEACON OF LIGHT INTO YOUR HOME WITH THE LEGO IDEAS MOTORIZED LIGHTHOUSE SET". Lego.
  109. (September 8, 2022). "LEGO Motorized Lighthouse Designer Video".
  110. (April 14, 2021). "10K CLUB INTERVIEW: SANDRO QUATTRINI'S MOTORIZED LIGHTHOUSE".
  111. (July 16, 2022). "LEGO Ideas The Office". Lego.
  112. (December 16, 2019). "10K CLUB INTERVIEW: MEET THE OFFICE'S DESIGNER JAIJAI LEWIS".
  113. (August 10, 2021). "10K CLUB INTERVIEW: JAIJAI LEWIS, THE CREATOR OF THE OFFICE".
  114. (October 6, 2022). "Football stars Thierry Henry and Marcus Rashford MBE go head-to-head with the new LEGO Ideas Table Football set". Lego.
  115. (October 6, 2022). "Why does the Table Football set contain skin-toned minifigures?".
  116. (October 6, 2022). "Why has 21337 Table Football been scaled down?".
  117. (February 22, 2022). "LEGO Ideas: the results are in!".
  118. (January 13, 2023). "GET COSY IN THE LEGO IDEAS A-FRAME CABIN". Lego.
  119. (November 26, 2021). "10K CLUB INTERVIEW: ANDREA LATTANZIO, THE CREATOR OF A-FRAME CABIN".
  120. (February 16, 2023). "Light it Up with the New LEGO Ideas BTS Set". Lego.
  121. (November 26, 2021). "10K CLUB INTERVIEW: BTS "DYNAMITE" BY JOSH BRETZ AND JACOB".
  122. (April 12, 2023). "Reach for The Stars with the New LEGO Tales of The Space Age". Lego.
  123. (10 August 2022). "10K CLUB INTERVIEW: TALES OF THE SPACE AGE BY JOHN_CARTER".
  124. Lego Group. (12 June 2023). "The LEGO Group Unleashes Magical Mayhem with the New Disney Hocus Pocus: The Sanderson Sisters' Cottage Set".
  125. (July 12, 2022). "LEGO Ideas: the results are in!".
  126. Lego Group. (15 August 2023). "Unveiling the LEGO Green Noise Playlist: The LEGO Group launches Green Noise Playlist to celebrate an unbug-lieveable new set".
  127. (August 15, 2023). "LEGO Ideas The Insect Collection: Green Noise Behind the Scenes".
  128. (22 August 2022). "10K CLUB INTERVIEW: LEGO INSECTS".
  129. (August 30, 2022). "LEGO Ideas Viking Village revealed!".
  130. (August 16, 2022). "Results - Target X LEGO Ideas Set Vote!".
  131. Lego Group. (16 November 2023). "All Aboard! Travel Through Time With the New LEGO Ideas Orient Express Set". Lego.
  132. (21 September 2022). "10K CLUB INTERVIEW: THE ORIENT EXPRESS - A LEGENDARY TRAIN BY LET.SGO".
  133. (2 September 2022). "10K CLUB INTERVIEW: POLAROID ONESTEP BY MINIBRICK PRODUCTIONS".
  134. Brickset. (4 January 2024). "21346 Family Tree revealed!". Brickset.
  135. (7 December 2022). "WINNER ANNOUNCEMENT - LEGO IDEAS X TARGET – WHAT DOES FAMILY MEAN TO YOU? CHALLENGE".
  136. Brickset. (16 January 2024). "21347 Red London Telephone Box revealed!". Brickset.
  137. (8 February 2023). "LEGO IDEAS SECOND 2022 REVIEW RESULTS".
  138. (5 January 2023). "WINNER ANNOUNCEMENT - 50 YEARS OF DUNGEONS & DRAGONS!".
  139. Brickset. (6 May 2024). "21349 Tuxedo Cat announced!". Brickset.
  140. (31 May 2023). "LEGO IDEAS THIRD 2022 REVIEW RESULTS".
  141. (21 September 2022). "LEGO scoops five gongs at Toy of the Year Awards".
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