Lear's

History

Lear's was founded by Frances Lear, The first issue appeared on February 23, 1988.

Lear's was published on a monthly basis. Because the magazine carried very little fashion coverage, it did not have a natural advertising base, and potential advertisers had difficulty identifying exactly who the readers were. Lear's circulation was audited at 503,000 when it closed, with a median age of 45.3.

It was no industry secret that Sheldon Schorr was brought in to wind down the operation. Schorr stated at an industry conference, "Lear's could have been successful if Ms. Lear provided a better marketing and advertising opportunity to the 35–54 women of America." He claimed that "the staff was bloated and Lear wasted more than a hundred thousand dollars every month." He then took less than thirty days to shut the publication down. Although there were publishers interested in taking over, Lear would not permit Schorr to make a deal because her name on cover made her "eternally vested".

When Lear's closed in 1994,

References

References

1. (March 11, 1994). "Lear's Magazine Is Closed". The New York Times.
2. (1995). "Women's Periodicals in the United States: Consumer Magazines". Greenwood Publishing Group.
3. (June 30, 2015). "The Life and Death of Lear's". Target Marketing.
4. Mryna Oliver. (October 1, 1996). "Frances Lear; Founder of Women's Magazine". Los Angeles Times.
5. (March 14, 1994). "Why the Plug was Pulled at Lear's Magazine". The New York Times.