Le Matin (Switzerland)

History and profile

La Tribune de Lausanne was created in 1893, merging with the daily paper L'Estafette in 1896. In 1912, the paper was bought by Société de la Feuille d'Avis de Lausanne et des Imprimeries réunies, and became a politically independent informational paper, for a generalist audience with lower prices. It received a Sunday edition starting in 1914, Tribune-Dimanche.

It was renamed as Tribune-Le Matin in 1972. With this rename the Sunday edition was changed to Le Matin Dimanche in 1972. It was completely renamed Le Matin in 1984. This rename was done in an effort to make the paper seem less local, as the paper had not differentiated itself enough from another Lausanne paper, 24 heures. Starting in 1986, it had two supplement magazines for its Sunday edition, Femina and Télé-Top-M.

The paper was a daily published in tabloid-format. Between 31 October 2005 and 25 September 2009, Edipresse also published Le Matin Bleu, a free daily newspaper distributed in the most-populated areas of Romandy. However, despite the similar names between the new newspapers, they were edited independently. Le Matin Bleu ceased publication because of the merger of Edipresse with Tamedia, publisher of the competing 20 Minutes. In 2024, Tamedia, now its owner, made plans to merge the editorial offices of the publication with other publications it owned, 24 heures and the Tribune de Genève.

In 1997 Le Matin had a circulation of 67,522 copies. The same year the circulation of Le Matin dimanche was 226,465 copies. The 2006 circulation of Le Matin was 76,194 copies. In 2007 it was 70,012, and Le Matin Dimanche had 210,177 copies. Its Sunday supplement Le Matin Dimanche had a circulation of 215,024 in 2006. In 2009 Le Matin's circulation was 58,849 copies.

References

References

1. {{Historical Dictionary of Switzerland. 024813. Le Matin. Bollinger, Ernst. (2008-08-22)
2. Chenaux, Jean-Philippe. (1984-04-08). "Grandes manœuvres dans la presse romande: Le Matin succède à la Tribune et fait irruption à Genève". [[Gazette de Lausanne]].
3. (2024-10-22). "Tamedia se séparera finalement de 17 employés dans ses rédactions". [[Radio Télévision Suisse]].
4. Sibylle Hardmeier. (1999). "Political Poll Reporting in Swiss Print Media". International Journal of Public Opinion Research.
5. (October 2007). "Swiss newspaper market in flux". Swiss Review.
6. Hugo Bigi. (2012). "Journalism Education Between Market Dependence and Social Responsibility: An Examination of Trainee Journalists". Haupt Verlag AG.