Laura Mercier Cosmetics

History

Mercier teamed up with Janet Gurwitch in 1996 to launch the cosmetics line. Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.

The company was acquired by Alticor in 2006 and later by Shiseido Americas Corp. in 2016, though Mercier remained closely involved throughout both transitions.

Products

From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal. The brand became known for its focus on products to create what it calls the "flawless face", a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of the second season of Project Runway All Stars.

References

References

1. (2006-11-30). "A-list clientele keep Laura Mercier atop of makeup industry". Houston Chronicle.
2. Taylor, Candace. (2017-07-20). "Laura Mercier Asks $11.15 Million for Manhattan Condo". The Wall Street Journal.
3. Collins, Allison. (2016-06-02). "Shiseido Signs Deal to Acquire Laura Mercier, ReVive". [[Women's Wear Daily]].
4. Tina Gaudoin. (August 17, 2012). "Laura Mercier: A Natural Beauty". [[The Wall Street Journal]].
5. Anna Chesters. (October 10, 2011). "A brief history of Laura Mercier". [[The Guardian]].
6. Staff writer. (June 29, 2012). "Beautiful Lives: Laura Mercier". [[Style.com]].
7. Rebecca Gonsalves. (September 3, 2012). "Laura Mercier: 'It's beautiful to think that you can help women to feel more confident'". [[The Independent]].