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KraftWorks

Advertising agency in New York City

Advertising agency in New York City

FieldValue
nameKraftWorks
logoKraftworks Logo.jpg
logo_size150px
typeIndependent
industryAdvertising, Marketing
foundation2000
locationNew York City, United States
area_servedWorldwide
key_peopleNeil Kraft
(President, Chief Creative Officer)
url

(President, Chief Creative Officer)

KraftWorks is an advertising agency, in New York City, US, founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft. According to the agency's website, KraftWorks' clients have included Playtex, Aldo, and Joseph Abboud.

Notable clients

KraftWorks has carried out campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, for

  • Bali Intimates

  • Playtex

  • Elizabeth Arden

  • Coty, Inc.

  • Glaceau

  • Cointreau

  • Calvin Klein

  • Voss

  • Vespa

  • Joseph Abboud

  • Jantzen{{cite news| last=Zammit | first=Deanna | title=Kraftworks Seeks to Rejuvenate Company | publisher=ADWEEK | date=2003-08-11 | url=https://www.adweek.com/brand-marketing/kraftworks-seeks-rejuvenate-company-66320/|url-access=subscription| archive-url=https://web.archive.org/web/20181209145718/https://www.adweek.com/brand-marketing/kraftworks-seeks-rejuvenate-company-66320/ | archive-date=2018-12-09 | url-status=live

  • In 2003, KraftWorks was responsible for Aldo shoes' $5M campaign aimed at international expansion. Other KraftWorks clients are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Din, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International AntiCounterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.

References

References

  1. [http://www.kraftworksnyc.com KraftWorks NYC]
  2. [https://www.nytimes.com/2000/10/05/business/the-media-business-advertising-addenda-a-partner-leaves-frierson-mee-kraft.html "A Partner Leaves Frierson Mee & Kraft], ''NY Times'', 2000-10-05. Retrieved on 2012-06-26.
  3. [http://adage.com/article/news/playtex-selects-kraftworks-agency-record/29700/ "Playtex Selects KraftWorks as Agency of Record], ''Advertising Age'', 2001-05-16. Retrieved on 2012-07-05.
  4. [http://www.adweek.com/news/advertising/kraftworks-brings-back-80s-aldo-70806 "KraftWorks Brings Back the 80's For Aldo], ''Ad Week'', 2004-03-01. Retrieved on 2012-07-05.
  5. [http://www.wwd.com/beauty-industry-news/fragrance/a-new-scent-for-taylor-swift-6018437 "A New Scent For Taylor Swift"], ''WWD'', 2012-06-29. Retrieved on 2012-09-04.
  6. [http://adage.com/article/agency-news/remy-taps-kraftworks-cointreau/35915/ "Remy Taps KraftWorks For Cointreau"], ''Advertising Age'', 2002-10-01. Retrieved on 2012-09-04.
  7. [http://www.wwd.com/fashion-news/fashion-features/calvin-klein-8217-s-moment-595146?full=true "Calvin Klein's Moment"], ''WWD'', 2004-05-21. Retrieved on 2012-08-28.
  8. [http://www.powersportsbusiness.com/features/2005/07/28/motorcycle-piaggio-usa-taps-kraftworks-for-agency/ "Piaggio USA Taps KraftWorks For Agency"], ''Powersports Business'', 2005-07-28. Retrieved on 2012-08-28.
  9. [http://www.adweek.com/news/advertising/kraftworks-touts-aldo-shoes-us-europe-61611 "Kraftworks Touts Aldo In U.S., Europe"], ''Ad Week'', 2003-02-07. Retrieved on 2012-09-04.
Info: Wikipedia Source

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