Key demographic

Young adulthood

The U.S. Census Bureau is one agency defining the 18–34 age group as young adulthood on surveys.

TV

In the case of television, most key demographic groups consist of adults who are somewhere in age between 18 and 54.

For example, the key demographic for at least reality television is women with disposable income aged 18 to 34, as well as the WB Television Network ("eighteen to thirty-four-year-old viewers.)" Television programming is tailored to members of its key demographics: "Despite the increase in time-shifting to watch recorded television and shows on the Internet, the use of television as an advertising vehicle is still determined by demographic characteristics or who is watching at what time." The subset of ratings that only includes the key demographic of 18- to 49-year-olds is often referred to as the "key demo". Certain radio formats (especially those dubbed "classic") and television outlets may target persons 35 to 64, who generally have more disposable income than millennials, in part due to the late 2000s recession, which impeded career opportunities for younger generations.

References

References

1. Weinman, Jaime J.. (2012). "Television's mid-life crisis". Maclean's.
2. https://www.census.gov/library/stories/2023/09/young-adults-work-lifestyle-changed-during-pandemic.html
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13. Pergament, Alan. (30 May 2017). "Stephen Colbert's rise in WNY includes key demographic win in May sweeps". The Buffalo News.