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Indochino

Menswear retailer


Summary

Menswear retailer

FieldValue
nameIndochino
logoIndoChino-01-1-.svg
typePrivately held company
industryApparel
founded2007
foundersKyle Vucko and Heikal Gani
hq_location_cityVancouver, British Columbia
num_locations79
num_locations_yearOctober 2021
area_served
key_peopleDrew Green, CEO
productsMade-to-measure suits and casual menswear and womenswear
owner
num_employees_year
website

Indochino is a Canadian retailer that offers made-to-measure custom suiting, casual wear, and outerwear. Originally founded as an exclusively online retailer, Indochino has opened 90 showrooms in Canada, the United States, and Australia. The company is headquartered in Vancouver, British Columbia, with a second office in Shanghai, China.

History

Indochino was founded by Kyle Vucko and Heikal Gani. In late 2015, Vucko stepped down and Drew Green, the founder of Shop.ca, joined Indochino as chief executive officer.

Indochino was one of the first web-only retailers to open physical stores, initially through pop-up shops before opening permanent showrooms.  In showrooms, customers work with a "style guide" who helps them design their garment, which is made to measure and shipped in around two weeks.

In 2016, Indochino raised funding from investors, opening about 80 showrooms in North America.

In 2017, Indochino entered into a strategic marketing partnership with Postmedia, a Canadian media company, receiving $40 million in advertising in exchange for an undisclosed share of its reveneue. In 2018, Indochino received a "strategic investment" from Mitsui & Co. under undisclosed terms.

In 2019, Indochino announced that it was expanding internationally and launching its online operations in Australia.

In 2021, the company partnered with Nordstrom to open 21 custom apparel stores-within-a-store at Nordstrom locations.

Currently, Indochino guides clients in the store location to find the styles, measure each person to order, and sends this information their manufacturer located overseas in China (and possibly other more "affordable" labor forces overseas). It takes approximately two weeks for the suit to be created/fashioned overseas and shipped to you.

References

References

  1. "How China partnership helps Indochino offer men's custom suits faster".
  2. Marikar, Sheila. (2017-09-16). "How Indochino Makes a Custom Fit Suit for Under $500".
  3. (January 2, 2018). "Q&A: Indochino CEO Talks Expansion".
  4. "BCBusiness".
  5. "Internet Retailer {{!}} Ecommerce {{!}} Online Retailing {{!}} Top 500 {{!}} Online Sales".
  6. Evans, Katie. (October 24, 2018). "Indochino promises delivery in two weeks and launches payment installments".
  7. "Indochino Showrooms – Made to Measure Suits Designed by You".
  8. (October 25, 2017). "Postmedia providing Indochino with advertising worth $40M in exchange for cut of revenue {{!}} The Star".
  9. Palmieri, Jean E.. (February 8, 2018). "Mitsui Invests in Indochino".
  10. (April 30, 2019). "Indochino Sees Explosive Growth Amid Canadian and International Expansion".
  11. "First Look: Nordstrom opens in-store Indochino shops".
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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