Surf Wiki
Save to docs
general/energy-drinks

From Surf Wiki (app.surf) — the open knowledge base

Hype Energy Drinks

Energy drinks range

Energy drinks range

FieldValue
nameHype Energy Drinks
titleHype Energy Drinks
imageHype_Energy_Drinks_Corporate_Logo.jpg
typeEnergy drink
manufacturerHype Energy Drinks Company
introduced
ingredientsCaffeine, Taurine, B vitamins, Carbonated Water, Sucrose
website

Hype Energy Drinks is a range of energy drinks sold in Europe, the Middle East, Africa, and Latin America. First launched in 1994 by Hard Rock Cafe founders, the company has been headed since May 2000 by former Formula One racing driver, Bertrand Gachot; Hype Energy Drinks was an official sponsor of Formula One racing team Force India between 2015 and 2018.

In 2016, Hype Energy Drinks started their involvement within the video game industry by sponsoring European leading eSports organisation, Epsilon eSports. Now, in 2018, following the rise of Formula One eSports Series Hype Energy Drinks became the official title sponsor of Sahara Force India's F1 eSports Organisation, Hype Energy eForce India.

History

Hype Energy was first developed in 1993 by Ashley Roy, Nigel Spiro, and Andrew Barshall and backed by Hard Rock Cafe founder, Barry Cox. Under Spiro and Managing Director David Harris, Hype Energy became heavily involved in motorsport by first sponsoring the Arrows Formula One team and subsequently Benetton, Williams, a NASCAR and several motorbike teams.

In 1997, former racing driver Bertrand Gachot signed a distribution agreement with Hype Energy in order to introduce the product to France. Gachot was one of a handful of distributors who remained committed to the brand in 1998, he approached the Swiss licensor to buy the company holding the Hype Energy trademarks. After two years of negotiation, May 2000, Gachot came to an agreement and restructured the company. The improved Hype Energy product gave the company a substantial boost. It was first launched in France and the Persian Gulf, then the US and Canada, and by 2001, it had achieved significant global growth. The brand is now present in more than 40 countries across the globe from the US, Canada, Honduras and Panama to Africa and the Middle East. Hype Energy is manufactured in the US, Canada and the Netherlands.

Ingredients

Hype Energy MFP contains ingredients including taurine, carbonated water, sugar, caffeine and five B vitamins: Vit B2, Vit B3 (niacin), Vit B5, Vit B6 and Vit B12. Hype Energy MFP is free from artificial colours and preservatives. Other variations contain a mixture of vitamins and natural flavorings.

Partnerships

Hype Energy have historically been involved in Formula One sponsorship, owing to Gachot's former career as a Formula One driver from to . Hype Energy initially sponsored Larrousse—for whom Gachot was driving—in . They were also an official partner of Force India from until , having previously sponsored Arrows (), Benetton () and Williams ().

References

References

  1. "SINCE 1994 » Hype Energy Drinks". hype.com.
  2. "Bertrand Gachot Profile - Drivers - GP Encyclopedia - F1 History on Grandprix.com". Grandprix.com.
  3. (13 March 2015). "Force India announces partnership with Hype Energy Drink".
  4. (1995-07-31). "The ultimate F1 dream > F1 News >". Grandprix.com.
  5. (1995-09-11). "Arrows to get lots of Hype? > F1 News >". Grandprix.com.
  6. Businesscoot. "Uk Energy Drink Market". businesscoot.com.
  7. (2010-01-12). "Barry Cox Obituary: View Barry Cox's Obituary by The Times". [[The Times]].
  8. (2007-03-10). "F1 News - Grandprix.com > GP Encyclopedia > Sponsors > History of sponsorship in Formula 1". Grandprix.com.
  9. "Partners - Sahara Force India F1 Team". forceindiaf1.com.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

energy-drinks products-introduced-in-1994
Want to explore this topic further?

Ask Mako anything about Hype Energy Drinks — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report