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Hummel International

Danish manufacturing company of sportswear

Field	Value
name	Hummel International
Sport & Leisure A/S
logo	[[File:Hummel logo aktuell.svg	150px	class=skin-invert]]
type	Subsidiary
foundation	in Hamburg, Germany
founder	Albrech & Ludwig Messmer
location_city	Aarhus
location_country	Denmark
area_served	Worldwide
industry	Sports equipment
products	Sportswear, footwear
revenue	DKK 1.858 billion
(€250 million) in 2021
parent	Thornico Group
homepage

Sport & Leisure A/S (€250 million) in 2021 Hummel International Sport & Leisure A/S, The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esports teams. Moreover, the company also offers apparel and footwear for adults and children alongside its fashion sub-brand, Hummel HIVE.

The company was founded in 1923 by Max Albrecht Ludwig Messmer and his father Michael Messmer under the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world. Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.

Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, Red Star Belgrade, Sunderland, Southampton, Aston Villa, Benfica, Coventry City and the Danish national team. In 2025, they signed a multi-year league wide partnership with The Canadian Premier League.

In 2016, they created a hijab-friendly uniform for the women's Afghanistan national team, debuting the uniform on International Women's Day.

Historical logo

The Hummel logo is a stylized bumblebee, as Hummel is German for "bumblebee".

References

"HUMMEL DELIVERS RECORD RESULT WITH MULTI-MILLION PROFIT".
[https://www.thornico.com/group-structure/sport-fashion/hummel/ Hummel] {{Webarchive. link. (2022-05-25 . Thornico website.)
Wolcott, Robert C.. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future".
Drummond, Jack. (January 20, 2026). ""Authentic to our core": We met the guys behind the new Hummel HIVE project".
(2019-11-03). "From Hamburg To Hearts: The Football Heritage Of Hummel".
(2025-11-07). "Hummel agrees all-club kit deal with Canadian Premier League".
"Hummel marks International Women's Day with hijab-friendly uniform for Afghanistan national team".

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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