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Home staging

Preparing a private residence for sale

Preparing a private residence for sale

Home staging is the preparation of a private residence for sale in the real estate marketplace.{{cite news |newspaper=Washington Post

Staging requires a monetary investment into selling what are some people's greatest investment: their home and property. So it is not just decorating, but also needs to include an understanding of how to find the equity in that home and property, where the real estate market is for that home, in that neighborhood, so the homeowner can choose where to make those investments. Comparable houses for sale on the market in the area also needs to be considered to know how to stage the home so it sells quickly and for more money. Return on investment is the purpose of staging.

As for simple decorating to stage, people often use art, painting, accessories, lights, greenery, and carpet to stage the home,{{cite web

Home staging is not without controversy: "rattled" was a New York Times-cited reaction by a writer with a library room being told that "More than 50 percent of shelf space devoted to books equals clutter."

History

Sweden

In Sweden, professional home staging, known as homestyling, became popular after 2000. Professional home stagers claim homestyling yields around 10% higher pricing compared to just cleaning the home.

UK

In Britain, home staging is sometimes referred to as property presentation or property styling. The techniques were televised by home stylist Ann Maurice in the show House Doctor on Five for six years.{{cite web

UK estate agents recommend enhancing kerb appeal through tasks like power-washing driveways or repainting the front door, helping to create a stronger first impression.

U.S.

The New York Times described the seller's situation as "... not always happily, in the company of unfamiliar sofas ... tables ..." while some of what they own is placed in temporary storage. However, U.S. research states that home staging can reduce a listing's time on the market by one third to half, and could fetch as much as 6% to 20% more than an empty home or a home not properly staged.{{cite web

The pricing is not just for a one time dollar amount; high-end fees can be "$3,000 a month" (part of which is for renting replacement furniture).

The practice of home staging has long elicited strong reactions. Agents and professional stagers point to examples like the Sarro-Waite apartment, and say staging can usually help a home sell faster, and for a higher price, offering a larger return on the investment. There is criticism on the fact that buyers will have to pay more for nothing, the furniture is not part of the sales.

One 2018 professional view is that it is five years past simple decluttering and some light painting. Home staging services have sizable inventories of alternative chairs, current accessories, and even pillows, blankets, and towels. A decade prior,{{cite web

Prices for initial consultation and monthly follow-up fees vary by region{{cite magazine

Television shows

  • Designed to Sell
  • Flipping Out
  • House Doctor
  • Sell This House
  • The Stagers

References

References

  1. (2022-11-14). "What Is Home Staging and What Does It Cost? {{!}} Travelers Insurance".
  2. Holmes, Tamara E.: [http://www.bankrate.com/finance/real-estate/home-staging-key-to-selling-1.aspx "Home staging key to selling"] Bankrate.com, Real Estate Guide 2010
  3. https://cdn.nar.realtor/sites/default/files/documents/2021-profile-of-home-staging-report-04-06-2021.pdf {{Bare URL PDF. (March 2022)
  4. "Selling Your Home in Belfast".
  5. McKeough, Tim. (2016-01-22). "The Art of Home Staging". The New York Times.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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