Harley Owners Group

Organization

There are two categories of Harley Owners Group member: full members and associate members. To become a full member there is only one prerequisite: the candidate must own a Harley-Davidson motorcycle. Candidates who don't meet this criterion can become associate members by enrolling under (in effect being sponsored by) a full membertypically this will be a family member and/or passenger who rides along with a full member. Membership benefits include free admission to the Harley-Davidson Museum, favorable insurance rates, motorcycle shipping, mileage and member year recognition, rallies and events, and camaraderie.

Once a motorcycle owner is a member at the national level, he or she is then eligible to join one or as many local chapters as he or she wishes. It isn't required to join a local H.O.G. Chapter.

Each Harley-Davidson dealership has the opportunity to sponsor a local HOG Chapter. Some do not, but no chapters exist without a link to a sponsoring dealership and one Chapter per Dealership. Chapters, both in the US and internationally are supported by Harley-Davidson employees based in Milwaukee, WI, with Regional H.O.G. Managers throughout the United States and H.O.G. Chapter Managers at the dealership level.

In some circumstances, where a sponsoring dealership closes, a chapter can continue without a sponsoring dealer. In about 2014, this was expanded (with some special circumstances) to two Chapters per dealership.

Chapters usually, but not always, elect officers from within their membership, produce a newsletter, and organize events throughout the year. Most events are ride-related. HOG Chapters are managed by volunteers. Some chapters collect dues from members to subsidize the costs of events and the administrative costs of running the chapter.

Events

On the chapter level, most HOG events are member-only rides with guests required to sign waivers. Many chapters host annual rallies either individually or collectively to cover a wider area (either states or countries) that are open to all HOG members regardless of chapter affiliation. HOG themselves host several larger scale events and rallies that are open to all members.

Charitable work

In the United States, HOG's official charity is the Muscular Dystrophy Association. HOG chapters are encouraged to support the MDA and/or other charities, though supporting a charity is not a requirement of a HOG chapter.

References

References

1. (2007). "Satisfaction: How Every Great Company Listens to the Voice of the Customer". Portfolio.
2. (June 1995). "Subcultures of consumption – an ethnography of the new bikers". The University of Chicago Press.
3. (2000). "EVEolution: the eight truths of marketing to women". Hyperion.
4. (2004). "Brands and branding; The economist series". Bloomberg Press.
5. (2008). "Managing Brand You: Seven Steps to Creating Your Most Successful Self". AMACOM Div American Mgmt Assn.
6. "HOG - {{!}} Stock Price & Latest News".
7. (2023). "H.O.G.™ MEMBERSHIP BENEFITS".
8. "The Harley Owners Group Blog".
9. "Lindum Colonia Chapter UK – Harley Davidson Chapter".
10. "H.O.G.® Member Events Calendar {{!}} Harley-Davidson USA {{!}} Harley-Davidson USA".
11. "2026 H.O.G. Rallies {{!}} Harley-Davidson UK".