Surf Wiki
Save to docs
geography/united-states

From Surf Wiki (app.surf) — the open knowledge base

Hard Candy Fitness

American fitness center chain

Hard Candy Fitness

American fitness center chain

FieldValue
nameHard Candy Fitness
logoHard Candy Fitness logo.jpg
logo_size150px
industryHealth clubs
foundation
defunct2019
founderMadonna, Guy Oseary, Mark Mastrov
locationUnited States
area_servedWorldwide
productsGyms, Fitness programs, DVD series
divisionsBerlin, Germany
Mexico City, Mexico
Milan, Italy
Moscow, Russia
Rome, Italy
Santiago, Chile
St. Petersburg, Russia
Sydney, Australia

Mexico City, Mexico Milan, Italy Moscow, Russia Rome, Italy Santiago, Chile St. Petersburg, Russia Sydney, Australia Hard Candy Fitness was a chain of fitness centres that were a partnership between Madonna, her manager Guy Oseary and Mark Mastrov, the founder and CEO of 24 Hour Fitness. Founded in 2010, the venture had centres in Berlin (8 clubs), Mexico City, Moscow, Rome, Santiago, St. Petersburg, and Sydney. The company's name was a reference to Madonna's 2008 studio album Hard Candy. The German division went into administration in 2016 and closed its studios that year. That same year, the location in Toronto was rebranded as Aura Fitness after the initial media attention didn't translate into gym memberships. The only club remaining in operation as of 2019 was in Santiago, Chile, which rebranded as Energy Sport Club in May 2019.

History

Oseary and Madonna during the opening of the Australian branch in 2012.

The fitness clubs were founded in 2010 as a partnership between Madonna, her manager Guy Oseary and New Evolution Ventures (NEV). An initial meeting between Mark Mastrov (the innovator behind 24 Hour Fitness and NEV) and Oseary was held in early in 2008. With Mastrov's partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, they created the business venture.

The first club opened in Mexico City in November 2010 with Madonna visiting the gym on the 29th for the official launch. Since then the company has opened clubs in Russia, Australia and Chile. In January 2013, it was announced that a sixth fitness club would be opened in Rome, Italy in May. In June 2013, it was announced that a seventh fitness club would be opened in Berlin, Germany in September.

Locations

OpenedClosedRegionCountryCityAddressEurope2016EuropeNorth America
2015 OctoberRebranded in 2018EuropeItalyMilanVia Parini 1, 20121
2015 OctoberRebranded in 2018EuropeItalyMilanVia Bronzino 15, 20121
2015 MarchEuropeGermanyFürthurl=http://www.hardcandyfitness.de/fitness-club.htmltitle=Was Immobilienmakler wirklich tun - Onlineapotheken Vergleich & Sauna | Hardcandy Fitnessdate=2 January 2021}}
2014 FebruaryclosedNorth AmericaCanadaTorontoAura building, 382 Yonge Street, 4th Floor, Toronto ON, Canada M5B 1S8
2014 JanuaryItalyRomeViale Romania, 22, 00197 Roma
2013 OctoberGermanyBerlinTruman Plaza, Clayallee 171 - 177, 14195 (and 7 other locations by late 2014)
2013 AugustEuropeItalyRomeVia Capo D'Africa 5, 00184, HCF Colosseo 06-70490452 HCF Parioli 06-8075577
2012 September2016 AugustOceaniaAustraliaSydney48 Druitt Street, Sydney, NSW Australia 2000
2012 JulyRebranded in 2019South AmericaChileSantiagoParque Araucano, Presidente Riesco 5330, Las Condes
2011 December2017 JulyEurasiaRussiaMoscowB.Kislovskiy per 9
2011 July2018 JulyEurasiaRussiaSt. PetersburgPetrogradskaya nab., 18, 197046
2010 NovemberRebranded in 2019MexicoMexico CityBosque de Duraznos No. 47, Col. Bosque de las Lomas. 52457550 y 51

Source:

DVD series

The enterprise launched a DVD series, Addicted to Sweat, in 2012. They feature the exclusive programs created by Madonna and demonstrated by her personal trainer Nicole Winhoffer. The videos were previously available only at the fitness clubs.

The following are included in the Addicted to Sweat series:

  • Volume 1 – Dance: Get Sweat –structured like a dance class, Winhoffer breaks down all steps in this tutorial-style DVD.
  • Volume 2 – Jaw Breaker Towel: Slippery When Wet – a unique, total body conditioning workout that targets every muscle during a short, intense routine that pays special attention to abs, core, arms, chest and back.
  • Volume 3 – Dance: Wet, Wet, Wild – building from Volume 1, featuring more diverse moves that increase the power of the workout.
  • Volume 4 – Jaw Breaker Chair: Dripping Wet – chair and the floor workout aimed at sculpting, toning and tightening the entire body.

References

References

  1. "Madonna's fitness chain customers in Berlin stung by closure".
  2. Torontoist. (2016-04-27). "How Madonna's Toronto Hard Candy Gym Failed".
  3. Hardcandyfitness.cl. "Horarios".
  4. Energy.cl. (2019-05-15). "¡Prepárate para un gran cambio! Es tiempo de grandes noticias para Gimnasios Energy".
  5. (2010-10-25). "Madonna To Open "Hard Candy" Fitness Centers Around The World". Madonna.com.
  6. Lee, Joyce. (2010-10-26). "Madonna to Open "Hard Candy" Gym Chain". [[CBS News]].
  7. Capiaghi, Alice. (2010-10-25). "Madonna fitness in Rome". Vogue Italia.
  8. Capiaghi, Alice. (2013-06-03). "Madonna to Open Hard Candy Fitness in Berlin". Hard Candy Fitness.
  9. (2 January 2021). "Was Immobilienmakler wirklich tun - Onlineapotheken Vergleich & Sauna | Hardcandy Fitness".
  10. Encke, Julia. "Fitnessstudio "Hard Candy": Madonna in falscher Gesellschaft". Frankfurter Allgemeine Zeitung.
  11. (August 19, 2016). "Grand Opening of Crunch Fitness".
  12. "Фитнес-клуб Мадонны в Москве закрылся из-за имущественного спора". [[TASS]].
  13. ""Планета Фитнес" ушла. Спортивные клубы сети вместе с Hard Candy Fitness покинули рынок Петербурга".
  14. "Hard Candy Fitness: The Club". Hard Candy Fitness: Official Website.
  15. (2012-09-05). "Madonna's Hard Candy Fitness® Launches First Fitness DVD Series: 'Addicted To Sweat'". PR Newswire.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

madonna medical-and-health-organizations-based-in-california health-clubs-in-the-united-states
Want to explore this topic further?

Ask Mako anything about Hard Candy Fitness — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report